B.s visual culture in National college of art and design

Visual culture is a way of studying a work that uses art history, humanities, sciences, and social sciences. It is intertwined with everything that one sees in his day to day life - advertising, landscape, buildings, photographs, movies, paintings, apparel - anything within our culture that communicates through visual means. When looking at visual culture, one must focus on production, reception, and intention, as well as economical, social, and ideological aspects. It reflects the culture of the work and analyzes how the visual aspect affected it. It focuses on questions of the visible object and the viewer - how sight, knowledge and power all are related. Visual culture analyzes the act of seeing as 'tension between the external object and the internal thought processes'. Visual culture is a term that refers to the tangible, or visible, expressions by a people, a state or a civilization, and collectively describes the characteristics of that body as a whole. Although most seamlessly applied to an architectural construction or artistic creation, the evidence of visual culture is not necessarily limited to the most obvious and direct forms of visual expression. The term is most useful for what specific aspects of the visual culture of a people reveal about the people themselves.

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