Enter OTP
Deakin’s Bachelor of Business (Sport Management) equips students with the specialised knowledge to thrive in the global sport business sector. Students gain expertise in sport marketing, finance, law, and operations, along with hands-on experience through mandatory industry placements. The program is backed by strong connections with elite partners including the AFL, Melbourne Cricket Club, Netball Victoria, Swimming Australia, and the Geelong Football Club, ensuring real-world insights and pathways to employment. Students graduate ready to shape and manage sport organisations, events, and programs locally and globally.
University Rankings:
Ranked in the top 1% of universities worldwide – QS World University Rankings
Deakin Sport Management ranked #1 in the world for career impact – Sports Business International (past rankings)
5-star rating for employability and facilities – QS Stars University Ratings
Course overview:
Year 1: Accounting for Decision Making, Fundamentals of Finance, Management, Sports Organisation, Economic Principles
Year 2: Business Analytics, Marketing Fundamentals, High Performance Sport Environments, Sport Leadership and Governance, along with an elective unit or WIL or Study Abroad
Year 3: Sport and the Law, Sport Industry Experience, along with electives
Mandatory Module: Academic Integrity and Respect at Deakin (DAI001 – 0 credit points)
Industry Placement:
Minimum 100 hours in a host sport organisation (compulsory)
Work Integrated Learning (WIL):
Additional WIL elective options available
Industry Engagement:
Strong partnerships with major sport bodies and professional clubs
Career Services:
Ongoing support via DeakinTALENT and access to employer networking events
Postgraduate Options:
Eligible for entry into related Master’s programs (e.g., Master of Business or Sport Management)
Career Pathways:
Broad opportunities across the commercial, governance, and operational arms of the sport industry
Support Services:
Academic mentoring, disability support, and global mobility opportunities available
IELTS: Overall score of 6.0 (with no band score less than 6.0) or equivalentLocation: Burwood (Melbourne), and OnlineDeakin Business School is internationally accredited by AACSBA Deakin scholarship could help you pay for your course fees, living costs and study materialsYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Study abroad option availableAdvertisement and sponsorship consultantCommercial partnership administratorCompetitions coordinatorCorporate partnerships coordinatorEvent operations coordinatorFacility managerMedia and marketing managerPlayer agent or professional players’ managerPublic relations officerSport analystSport management consultantTicketing and engagement coordinator
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