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The Bachelor of Business Analytics at ECU is a future-focused program that equips students with the technical, analytical, and business skills needed to make data-driven decisions in today’s digital economy. The curriculum blends business fundamentals with deep dives into data science, AI, and analytics, and is enhanced by strong industry engagement.
Course Overview
Year 1: Foundations of Business, Accounting and Finance Essentials, Business Environments & Markets, Introduction to Business Analytics, Ethics and Responsibility in Business
Year 2: Professional Engagement and Planning, People Analytics and Change Management, Law, Ethics, and Business Analytics, Data Analysis for Marketing Insights, Methods and Technology in Business Analytics, Business Internship 1
Year 3: Machine Learning and Data Visualisation, Artificial Intelligence in Business Analytics Projects, Extended Professional Practice, Predictive and Prescriptive Analytics in Business, Business Internship 2
Work Placement Option:
A 20-credit point unit with minimum 100 hours in an analytics-related workplace
Internship Option:
Two separate 30-credit point units, each with at least 225 hours in an industry setting
Internships are aligned with students’ learning outcomes and supervised by industry mentors
Project Work:
Assignments involve real business problems with a focus on ethical analytics and stakeholder communication
Industry-led projects foster innovation and hands-on experience
Support Services:
Placement support is provided by ECU’s WIL (Work Integrated Learning) team
Students may also secure internships via networking or extra-curricular initiatives
Professional conduct requirements include police checks and immunisations where applicable
Industry Engagement:
Direct collaboration with business leaders through projects, internships, and guest lectures
Opportunities to work on data analytics problems across marketing, HR, supply chain, and finance sectors
Graduate Employment:
Graduates are job-ready and in demand across industries including finance, HR, marketing, supply chain, and consulting
Strong emphasis on critical thinking, innovation, and communication enhances employability
Further Study:
Pathways available to honours, postgraduate coursework, and professional qualifications in analytics, AI, business, or information systems
Global Outlook & Lifelong Learning:
Program fosters ethical, socially responsible thinking and continual personal/professional development
Equips graduates to thrive in fast-evolving, data-driven workplaces across sectors
IELTS Academic (including IELTS Academic UKVI and IELTS Academic One Skill Retake): Overall band minimum score of 6.0 (no individual band less than 6.0)TOEFL iBT: Minimum score of 70, with no individual score less than 17. Home Edition tests are not acceptedYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Business AnalystBusiness Intelligence AnalystBusiness ConsultantAnalytics ConsultantData AnalystHR AnalystMarketing AnalystResearch AnalystSupply Chain Analyst
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Edith Cowan University
