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3 Years On Campus Bachelors Program
Edith Cowan UniversityThe Bachelor of Global Sport Business Management at ECU is a unique, industry-oriented degree that prepares students for careers in the dynamic and expanding global sport industry. This program emphasises international perspectives, leadership, and practical experience through extensive work-integrated learning and opportunities for global engagement. Students gain a comprehensive understanding of sport delivery systems, marketing, governance, finance, and strategic management. A dual degree option is available in partnership with the University of Portsmouth (UK), allowing students to earn two degrees in four years.
Accreditation Level: AQF Level 7 (Bachelor Degree)
Course Overview
Year 1: Work and Career, Sport and Recreation Leadership and Programming, Sport Delivery Systems, Business Environments & Markets, Introduction to Event Management, Sport Organization Management, along with two units from your major/ minor
Year 2: Managing Recreation Services and Facilities, Sport and Events Funding and Finance, Sport and Leisure Law, Managing the Service Experience, Marketing in Global Sport Business, Event Operations Management, along with two units from your major/ minor
Year 3: Data Analysis for Marketing Insights, Sport Venues and Events, Sport Business Planning, Business Practicum, along with four units from your major/ minor
Majors: Human Resource Management, Management, Marketing, Sports Science, Tourism and Hospitality Management
Work Placement Unit:
Minimum 100 hours in a professional sport business setting
Internship Units:
Each requiring at least 225 hours over separate semesters
Aligned with students’ major and course learning outcomes
Hosted by professional clubs and organisations such as West Coast Eagles, Perth Heat, Western Force
Industry Projects:
Collaborative real-world projects embedded throughout the curriculum
Designed to build professional networks and develop business problem-solving skills
Professional Preparation:
Includes training in professional behaviour, risk management, and legal/clearance requirements (e.g., police checks, immunisations)
Graduate Employment:
Career-ready graduates equipped for global roles across the sport, recreation, and events industries
Opportunities in professional clubs, governing bodies, event companies, and global sporting organisations
Further Study:
Postgraduate pathways include Master's degrees in Sport Management, Business, or related fields
Professional Recognition:
Some majors within the degree are professionally recognised; students should refer to specific major details
Global & Lifelong Learning:
Develops skills in cultural awareness, innovation, communication, collaboration, and reflective learning
Prepares graduates to lead and adapt in a dynamic global industry
Part time studies availableIELTS Academic (including IELTS Academic UKVI and IELTS Academic One Skill Retake): Overall band minimum score of 6.0 (no individual band less than 6.0)Your personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.TOEFL iBT: Minimum score of 70, with no individual score less than 17. Home Edition tests are not acceptedYou can study this course online as wellSport Development ManagerSport Marketing and Sponsorship ManagerSport Corporate Relationships ManagerSport Communications ManagerSport Social Media ManagerSport Membership ManagerSport Club ManagerPlayer ManagerFan Engagement ManagerSport Venue Manager
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