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The Bachelor of Business (Marketing) at Federation University is a nationally recognised degree tailored for students aspiring to pursue careers in the evolving marketing sector. The program provides a solid foundation in core business principles during the first year and progressively builds marketing expertise through advanced coursework. Students develop skills in consumer behaviour, branding, digital marketing, and advertising, preparing them to work across diverse industries in both Australian and global contexts.
Course overview:
Year 1: Fundamentals of Accounting and Finance, Introduction to Economics, Introduction to Management, Entrepreneurship and Innovation, Fundamentals of Law, Introduction to Marketing, Professional Identity (Business), Statistical Methods
Year 2: Data and Information Systems, Consumer Behavior, Business Strategy, Marketing Communication, Social Media Marketing, along with electives
Year 3: Co-operative Placements, Future of Business, Marketing Research, along with an elective
Work Integrated Learning:
Elective Flexibility:
Tailor the degree with interdisciplinary electives or complementary business topics
Real-World Marketing Applications:
Hands-on exposure to market strategy, branding, and digital marketing tools
Career Support:
University career services offering mentoring, workshops, and placement support
Pathways to honours or postgraduate business programs
Dual-degree and further specialisation options within business
High industry relevance and practical skillset for marketing-related roles
Strong employability with real-world experience during studies
IELTS Academic: score of 6.0, with no band less than 6.0Location: Berwick (on campus) & Mt Helen (on campus)Range of scholarships and grants availableYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Change management consultantMarketing ManagerSocial media specialistConsultant Marketing officerMarketing representativeSocial media managerDigital business strategist
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Federation University
