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3 Years On Campus Bachelors Program
Federation UniversityThe Bachelor of Business (Marketing, Economics and Finance) at Federation University offers an integrated and multidisciplinary business education designed to meet the needs of modern employers. Students gain core knowledge across three essential business disciplines i.e., marketing, economics, and finance, while also developing analytical thinking, data interpretation, and strategic communication skills.
With a strong theoretical foundation and emphasis on applied learning, the program prepares graduates to navigate both public and private sectors across a wide range of industries. The course incorporates professional practice through work-integrated learning opportunities and industry engagement.
Course overview:
Year 1: Fundamentals of Accounting and Finance, Introduction to Economics, Introduction to Management, Entrepreneurship and Innovation, Fundamentals of Law, Introduction to Marketing, Professional Identity (Business), Statistical Methods
Year 2: Data and Information Systems, Consumer Behavior, Investment and Portfolio Management, Business Strategy, Marketing Communication, Social Media Marketing, Financial Markets and Digital Innovations, Corporate Financial Management
Year 3: Co-operative Placements, Marketing Research, Management Accounting, Leadership and Change, Future of Business
Work-Integrated Learning:
Internship opportunities, case-based assignments, and live industry projects
Industry Engagement:
Guest lectures, networking events, and business forums
Flexible Delivery:
Available on multiple campuses and with possible online study
Academic Support:
Federation’s student support services including academic skills, mentoring, and career guidance
Strong foundation for postgraduate study (MBA, Master of Finance, or Economics)
Ideal for careers in banking, government, consulting, and multinational corporations
Practical experience ensures graduates are job-ready
Develops skills in three in-demand business domains, offering cross-sector versatility
IELTS Academic: score of 6.0, with no band less than 6.0Location: Berwick (on campus) & Mt Helen (on campus)Range of scholarships and grants availableYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Marketing ManagerSocial media managerMarketing representativeSocial media specialistDigital business strategistBusiness analystManager Marketing officerBusiness process analystDigital marketerConsultant
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