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3 Years On Campus Bachelors Program
Federation UniversityThe Bachelor of Business (Marketing and Management) at Federation University is a nationally recognised degree designed to provide students with a dual specialisation in two high-demand business disciplines. The program develops practical business capabilities, strategic marketing skills, and strong leadership and organisational knowledge. Students benefit from an industry-informed curriculum tailored to meet current global business demands.
Course overview (by year):
Year 1: Fundamentals of Accounting and Finance, Introduction to Economics, Introduction to Management, Entrepreneurship and Innovation, Fundamentals of Law, Introduction to Marketing, Professional Identity (Business), Statistical Methods
Year 2: Contemporary Human Resource Management, Business Strategy, Behaviour in the Workplace, Marketing Communication, Consumer Behavior, Human Resource Practice and Strategy, Social Media Marketing
Year 3: Co-operative Placements, Employment Practice, Leadership and Change, Future of Business, Marketing Research
Work integrated learning:
Internship or practical industry project in final year
Dual Specialisation:
Gain qualifications in both marketing and management
Career Support:
Personalised career guidance, networking opportunities, and employer partnerships
Pathway to honours or postgraduate business study
Enhanced employment opportunities through dual specialisation
Practical and strategic business skills applicable across sectors
High graduate employability due to strong industry alignment
IELTS Academic: score of 6.0, with no band less than 6.0Location: Berwick (on campus) & Mt Helen (on campus)Range of scholarships and grants availableYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Change management consultant Marketing ManagerBusiness ownerSocial media specialist ManagerMarketing representativeSocial media managerMarketing officerBusiness managerDigital business strategist
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