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The Bachelor of Business Analytics at Macquarie University is designed to prepare students for data-driven decision-making in the modern business world. This program bridges business strategy with data science, offering students the technical and analytical skills needed to turn complex datasets into actionable insights. Through interdisciplinary learning, students develop core competencies in statistics, information systems, predictive modelling, and business intelligence.
Delivered at the Macquarie University campus in Sydney, the degree includes real-world case studies, PACE industry projects, and the opportunity to tailor studies through electives or a double degree.
Course overview:
Core Areas: Business intelligence, data mining, decision science, statistical modelling, and predictive analytics
Year 1: Establish a foundation in business principles, statistics, and introductory analytics. Begin working with business information systems and explore optional units.
Year 2: Advance into data mining, business forecasting, and decision modelling. Participate in case studies and simulations focused on data-led problem solving.
Year 3: Apply skills through a Professional and Community Engagement (PACE) project, and take specialised electives in business intelligence, machine learning applications, or market research analytics.
PACE (Professional and Community Engagement): Apply analytics skills to real-world problems in collaboration with industry and community partners
Practical Industry-Linked Learning: Business simulations, live data projects, and case-based assessments
Co-curricular Engagement: Business competitions, networking events, and access to Macquarie’s Incubator for entrepreneurial ventures
In-built internships
Pathways to postgraduate study in data science, business analytics, or information systems
High employability in roles bridging business and analytics in both private and public sectors
Accredited by Macquarie Business School, a member of AACSB International
Embedded career development through PACE ensures students graduate with job-ready experience
Macquarie Business School is a member of AACSB InternationalIf you do not meet the entry requirement, you can qualify for admission under the International Academic Entry Program (IAEP)IELTS: Overall 6.5 with no band below 6.0TOEFL iBT: Overall 83 with Reading: 13, Writing: 21, Listening: 12, Speaking: 18Scholarships availableYour personal details, academic qualifications (predicted works too), a personal statement, evidence of your English language skills (with relevant qualifications), a reference and employment history are required for applications.Applications modeller or developerBehavioural forecasterBusiness or venture analystBusiness process improvement specialistBusiness process modelling consultantConsumer insights specialistData analyst
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Macquarie University
