Bachelor of Business (Sport Management)

3 Years On Campus Bachelors Program

Western Sydney University Penrith

Program Overview

The Bachelor of Business (Sport Management) at Western Sydney University is designed for students passionate about sport and business. The program blends essential business principles with specialised sport industry knowledge, preparing graduates for careers across various sectors in the sports world.

With a curriculum that focuses on real-world applications, students gain valuable experience through projects with WSU’s sporting partners. The degree is supported by initiatives like the Elite Athlete Program, fostering academic and athletic success simultaneously.

Course overview:

  • Core Subjects: Enterprise Innovation and Markets, Enterprise Law, Enterprise Leadership, Financing Enterprises

  • Majors available: Accounting, Applied Finance, Economics, Hospitality Management, Human Resource Management, International Business, Management, Marketing, Property, Sport Management

  • Electives include: Languages (Chinese, Arabic, Japanese), Pscychological studies, Global climate change, Public relations

Experiential Learning (Research, Projects, Internships etc.)

  • Hands-On Projects: Work with real-world sporting organisations through integrated projects and placements

  • Elite Athlete Program: Tailored support for student-athletes competing at national and international levels

  • Capstone Business Projects: Apply business and sport management theory to practical, strategic challenges

Progression & Future Opportunities

  • Eligible for postgraduate study in business, sport management, or related fields

  • Graduates enter careers in professional clubs, community sports, event management, marketing, and more

  • Western’s career support and networking initiatives enhance graduate outcomes

  • Pathways available: Foundation programs, TAFE/VET qualifications, alternative entry schemes

  • Graduate employability supported through real-world learning and flexible study options

Program Key Stats

$34,160
$ 150

Mar Intake : 15th NovJuly Intake : 15th May


Eligibility Criteria

CCD
2.5
22
60

1320
6.5
82

Additional Information & Requirements

Career Options

  • Manager of facilities and events
  • Sports marketing manager
  • Player manager
  • Sports public relations officer
  • Elite sport development roles
  • Sport and leisure programmer

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