Bachelor of Global Sport Business Management

If you’re passionate about sport and want to turn that passion into a purposeful career, this degree gives you a global edge. You’ll learn how sport organisations operate across different markets, lead exciting projects, and deliver memorable events — all while gaining real-world experience through internships and industry placements.

Curriculum Structure

Year 1
In your first year, you’ll build a solid foundation by discovering how sport is organised and run. You’ll dive into subjects like Sport Delivery Systems, Sport and Recreation Leadership and Programming, and Business Environments & Markets. You’ll also get hands-on with events through Introduction to Event Management, and understand the structure behind sport organisations with Sport Organisation Management. Alongside these core subjects, you’ll choose supplementary units — giving you the chance to start shaping your own path with electives or a minor.

Year 2
In your second year, things get more applied. You’ll explore Managing Recreation Services and Facilities, learning how to oversee venues and public recreation operations. Sport and Events Funding and Finance will show you how to resource sport initiatives, while Sport and Leisure Law ensures you understand the legal side of the game. You’ll also sharpen your marketing skills through Marketing in Global Sport Business and get hands-on with Event Operations Management. Your supplementary program continues, letting you refine your focus area and explore what excites you most.

Year 3
Your final year is all about strategic thinking and real-world execution. You’ll use data as your playbook in Data Analysis for Marketing Insights and then apply your skills to bigger projects in Sport Business Planning and Sport Venues and Events. The highlight is Professional Practice, a hands-on placement where you’ll spend at least 80 hours working with real sport organisations — gaining practical experience in event or sport operations. Meanwhile, you’ll complete your remaining major or elective units, giving you flexibility to tailor your final year to your goals.

Focus Areas
Global sport business, event management, leadership & planning, finance & marketing, sport law

Learning Outcomes
When you graduate, you’ll be ready to take on global sport-business challenges — thinking strategically, innovating confidently, and communicating persuasively with teams and stakeholders.

Professional Alignment (Accreditation)
This program is accredited as an AQF Level 7 Bachelor Degree, meaning it’s recognised nationally in Australia. You’ll also benefit from ECU’s strong industry connections, with work placements at clubs like the West Coast Eagles, Perth Heat, and Western Force — ensuring what you learn in class translates directly into real-world readiness.

Reputation (Employability Rankings)
ECU has built a strong reputation as one of the top young universities internationally, consistently ranking in the top 100 of the Times Higher Education Young University Rankings. Across all students, ECU graduates enjoy excellent employment outcomes, with the majority moving into full-time roles within a few years of finishing.

This program isn’t just about studying sport — it’s about building your future in the global sport business world. If you’re excited by the idea of working across markets, running major events, or shaping sport strategy, this is a really compelling choice.