Bachelor of Business/Bachelor of Communication (Screen Industries)

4 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

This degree brings together solid business training with communication skills designed specifically for the screen industries. It’s perfect if you want to blend the creative world of film, TV, and digital media with the strategic thinking and leadership needed to thrive in today’s fast-moving media landscape.

Curriculum Structure

Because this is a double degree, you’ll work through both business and communication subjects at the same time across four years. Here’s how your study journey typically unfolds:

Year 1

You’ll start with the essential foundations: core business units that introduce you to management, ethics, and global business contexts. Alongside that, your communication studies begin with skills in media analysis, professional communication, and understanding how different audiences think and behave.

Year 2

This is the year you choose your business major — such as Marketing, Management, Finance, or International Business — and begin diving deeper into that field. On the communication side, you move into screen-focused units and start exploring how the screen industry operates, how audiences engage with content, and how theory connects with production.

Year 3

Your business units become more advanced, more strategic, and more connected to real leadership scenarios. In communication, you’ll take on more hands-on, production-based subjects, working on screen projects, learning about content distribution, and managing media workflows as part of real or simulated screen-industry environments.

Year 4

Your final year brings everything together. In business, you’ll complete capstone or integrative units that help you apply your major in a professional context. In communication, you finish with higher-level screen-industry units and possibly a major project that mirrors the kind of work you might do as a producer, planner, or industry strategist.

QUT You Units

Across all four years, you’ll also complete university-wide QUT You units. These help you build broader professional skills such as teamwork, communication, leadership, and career readiness — giving you an extra edge when you graduate.

Focus Areas

Business Major Options:
Accounting, Marketing, International Business, Management, and more.

Screen Industries Focus:
Media analysis, screen production, audience research, project management, and screen content distribution.

Learning Outcomes

By the time you graduate, you’ll be able to:

Think critically and make ethical, informed business decisions in a global context
Communicate professionally and confidently across media-rich environments
Apply practical screen-production and screen-industry skills
Lead teams and manage creative projects from concept to delivery

Professional Alignment

QUT’s Business School holds prestigious triple accreditation (AMBA, EQUIS, AACSB), placing it among the top business schools worldwide.

In the screen-communication component, you’ll also have access to work-integrated learning opportunities — including internships and real industry placements — so you can build genuine experience and networks before you even graduate.

Reputation & Employability

QUT is highly regarded for its media and communication programs and is recognised globally for its strength in this field.

Because this double degree blends business with screen-industry expertise, you graduate with a rare combination of creative insight and commercial capability. Many students go on to careers such as:

Media or entertainment producer
Public relations consultant
Screen-industry project manager
Marketing or communications specialist
Audience researcher
International business advisor
Creative-industry entrepreneur

Why This Degree Might Be Perfect for You

If you see yourself shaping the future of media — not just creating content but understanding the strategy, business models, and leadership behind it — this degree gives you everything you need. You’ll gain both the creative literacy to understand screen content and the business skills to manage, lead, and innovate within the industry.

And because QUT has strong industry links and a “real-world” teaching approach, you’ll be learning in an environment that reflects the actual screen and business landscape you’ll soon be stepping into.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Business/Bachelor of Communication (Screen Industries) at QUT, your learning journey is built around genuine, hands-on experience. This isn’t a program where you just sit in lectures — you’ll be working on real screen-industry projects, guided by teaching staff who are active researchers and deeply involved in the industry. From day one, you’ll be using the same tools, technologies, and creative spaces professionals rely on today, giving you the confidence to step into industry environments long before you graduate.

One of the biggest highlights is the XR Screen Futures Hub, QUT’s world-class virtual production and motion-capture studio. It’s an incredible place to experiment with next-generation filmmaking tools — motion-capture systems, photogrammetry, interactive media technologies, and full virtual-production stages. Being able to work in a facility like this means you’re not just learning concepts; you’re actively creating the kinds of immersive content the industry is hungry for right now.

You’ll also develop a strong entrepreneurial mindset. Through the Creative Enterprise and Entrepreneurship unit, you’ll take part in a startup-style bootcamp where you get to shape your own creative business ideas. And if you want to take those ideas further, you can connect with QUT’s Creative Enterprise Australia — the university’s dedicated incubator for creative start-ups. It’s a space where you can be mentored, collaborate with other creators, test your concepts, and even explore opportunities for early-stage funding.

Work-integrated learning is woven directly into the program structure, meaning you’ll have opportunities for internships, placements, and industry-based projects as part of your studies. Students have previously interned with organisations like Network Ten, Brisbane Festival, and Hyperplex Cinemas — giving them a real head start in building their professional networks.

Here’s how you’ll gain hands-on experience throughout the degree:

Industry placements and internships: Work directly with real organisations to build your portfolio and industry experience.

Virtual production at the XR Screen Futures Hub: Create content using motion-capture rigs, photogrammetry, immersive media tools, and virtual-production workflows.

Startup bootcamp: The Creative Enterprise and Entrepreneurship unit gives you a structured, practical space to build and test your own creative-industry ideas.

Engagement with Creative Enterprise Australia: Access mentoring, incubation support, seed-funding pathways, and collaborative creative-tech spaces.

Cross-disciplinary group projects: Work alongside business and creative-practice students to produce content that reflects how real screen-industry teams operate.

Work-integrated learning: Participate in placements, industry research projects, shadowing opportunities, and collaborative partnerships that build your professional network.

By the time you graduate, you won’t just have strong knowledge — you’ll have a portfolio of real work, industry connections, and the confidence to step into roles across screen development, media marketing, production management, research, and many other pathways in the evolving screen industries.

Progression & Future Opportunities

Graduates from this double degree walk away with a standout blend of business strength and screen-industry know-how. It’s a combination that makes them highly employable in media and entertainment, and positions them to shape the future of a digital world that’s evolving fast.

Typical job roles

Many graduates step confidently into roles such as:

Screen development coordinator or producer
Media distribution manager or strategist
Marketing and promotions manager in film or television
Audience researcher or policy analyst in screen industries

Detailed insights

University career services & work experience

QUT builds real-world experience directly into the degree. Students get hands-on learning through internships, industry placements, capstone projects, and one-on-one mentoring opportunities.

The Career Mentor Scheme pairs students with experienced industry professionals, giving them genuine guidance and helping them grow their networks early.

Through the Creative Industries Precinct, students also work on live briefs and projects, with the chance to present their work at major end-of-year showcases attended by industry guests — a huge confidence-booster and a great way to get noticed.

Employment outcomes & salary

QUT’s focus on practical, industry-connected learning pays off. A large proportion of graduates secure full-time work shortly after finishing their degree, reflecting the strong reputation of QUT students in the job market.

Business graduates typically enjoy competitive starting salaries, and the university’s emphasis on real-world learning continues to support long-term employability.

University–industry partnerships

Students benefit from strong industry relationships across both business and creative fields. Through WIL projects and capstone units, they collaborate with major organisations such as global consulting firms, technology companies, and leading businesses.

At the Creative Industries Precinct, QUT Creative Enterprise Australia supports entrepreneurship and start-ups, offering resources and coworking spaces for students ready to build something of their own.

Partnerships with creative institutions also give students opportunities to work on meaningful design, media, and storytelling projects that mirror industry expectations.

Professional recognition & accreditation

The business component of the degree meets accreditation standards for leading professional bodies, including CPA Australia, Chartered Accountants Australia & New Zealand, and the Institute of Public Accountants.

This means graduates who choose to pursue accounting, finance, or auditing have a clear pathway toward professional certification and highly respected credentials.

Graduate outcomes & long-term prospects

This double degree isn’t designed just for entry-level roles — it prepares students to step into leadership positions and navigate industries facing digital change.

For those with entrepreneurial ambitions, QUT’s support networks and creative incubators help turn ideas into real screen-related businesses or media ventures.

The mix of business insight, creative thinking, and strategic understanding also gives graduates the flexibility to move into research, policy, management, and innovation roles within media organisations.

Further Academic Progression

Students who want to continue their academic or professional journey have multiple pathways:

Honours:
An honours year offers a deep, research-led project — ideal for students who want to build strong analytical skills or consider media and communication research careers.

Master’s:
Graduates can progress into programs such as a Master of Business, Master of Communication, or specialised postgraduate degrees in screen production, digital media, or media management.

Professional pathways:
With the accredited business foundation, students can pursue professional certifications (like CPA) or advanced executive training, helping them move toward specialist roles or senior leadership positions.