Bachelor of Business (Sport Management)

3 Years On Campus Bachelors Program

Torrens University

Program Overview

If you love sport — whether it’s teams, leagues, events or clubs — and you’re curious about what makes them run smoothly, the Bachelor of Business (Sport Management) at Torrens University is your launchpad. It’s built for people who want to combine business know-how with a passion for sport, learning how to manage organisations, market events, support athletes and build communities through the love of the game.

Curriculum Structure

Year 1
In your first year, you’ll lay the foundation. You begin with “Academic and Business Communication Skills” and “Understanding Self and Others,” which help you sharpen your communication, teamwork and self-awareness — key for any workplace. You also take “Introduction to Sport Management,” where you explore the history and social role of sport, and “Marketing in the Digital Era,” learning how marketing works in today’s online-driven world. That’s rounded out by “The Business Environment,” and “Sport Marketing,” where you get hands-on understanding of how clubs and leagues build fan bases and generate support — plus “Industry Skills Project,” which starts getting you used to real-world sports industry work.

Year 2
Now it’s time to deepen your business and sport-specific skills. You’ll study “Accounting for Decision Making,” giving you financial literacy for budgeting and planning. “Customer Experience Management” helps you appreciate fans and audiences — crucial when you’re pitching events or managing community engagement. On the sport side, you might explore “Sport Law,” understanding the legal and ethical side of sport organisations, and “Managing Athletes and Teams,” where you learn about leadership, group dynamics, athlete welfare and what it takes to build a high-performance culture behind the scenes.

Year 3
The final year gets you ready for real-world impact. Courses like “Health & Advocacy Strategies” examine sport’s role in community health, athlete welfare and social responsibility — ideal for careers beyond just events or marketing. You’ll also take on an “Industry Consulting Project,” giving you 150 hours of real-world exposure, often working with external organisations to solve practical challenges. Alongside this, electives and advanced business-management units give you flexibility to shape your degree toward events, entrepreneurship or traditional business depending on where your passion lies.

Focus Areas: Sports business operations, marketing & fan engagement, athlete & team management, sport event and facility management.

Learning Outcomes: Understanding how sport organisations work; applying business principles to manage clubs, teams, leagues and events; mastering sport marketing, governance, financial & legal aspects; developing leadership and people-management skills; gaining real-world industry experience.

Professional Alignment (Accreditation): This is a full AQF-Level 7 bachelor degree — meaning it’s a recognised undergraduate qualification under Australian standards. The program includes up to 300 hours of industry placement, so you graduate not just with theory but real-world experience and connections to the sport industry.

Reputation (Employability Rankings): The course is part of a business school that is known for combining practical industry exposure with academic rigour. Given its emphasis on placements, real-world projects and holistic understanding of sport business, graduates tend to be well-positioned for roles in clubs, leagues, event management and related fields — making it a solid choice for those serious about a future in sports management.

Experiential Learning (Research, Projects, Internships etc.)

This is a great program if you want to build real, career-ready skills — not just theory — in the sports world. The Torrens University Australia Bachelor of Business (Sport Management) gives you a strong foundation in business, marketing, governance and team dynamics — but more importantly, it layers this knowledge with serious, hands-on industry exposure so you graduate ready to step straight into the sports business. You aren’t just studying sport as a concept; you’re learning how to run teams, leagues, facilities, marketing campaigns and events — working alongside real organisations to solve real-world challenges.

With that in mind, here are the concrete experiential-learning opportunities you’ll get through the program:

300 hours of industry placement — as part of the course’s work-integrated learning component, you’ll complete substantial professional work placement to gain real on-the-job experience before you graduate.
An “Industry Skills Project” with 50 hours of practical tasks — early in the degree, you’ll engage in simulation tasks, live interviews/discussions with industry experts, and workplace-style projects to build professional-level communication and business skills.
An “Industry Engagement Project” with 100 hours of industry-based consultancy — working within the university’s Social Enterprise Hub (or, where approved, at an external workplace), you’ll tackle real business challenges for actual clients.
An optional “Industry Consulting Project” with 150 hours of practicum — this capstone-style project gives you a chance to apply everything you’ve learned to a live consultancy assignment, demonstrating your readiness to employers in a real, high-stakes context.
Core coursework directly tied to real-world sport operations — subjects like “Managing Athletes and Teams,” “Managing Sport Facilities,” “Sport Marketing,” “Sport Law,” and “Health & Advocacy in Sport” simulate real responsibilities of sports-business professionals: from team management and facility planning to legal, marketing and community-health aspects.
Flexibility in mode of study (on-campus or online) — which means you can manage your schedule around placements or part-time industry engagements without compromising on learning or qualification.

If you’re someone who learns best by doing — by being in the thick of operations, making decisions, engaging with real teams, clubs or leagues — this program really gives you that runway.

Progression & Future Opportunities

Graduates of the Bachelor of Business in Sport Management at Torrens University step into a world where their passion for sport meets real business impact. You could find yourself managing a professional team, running a local league, or coordinating events that bring communities together. Typical roles include Sport Project Manager, Events Manager, or Sport Journalist — all offering the chance to turn your love of sport into a meaningful career.

Here’s what this means for you:

Work-Integrated Learning: Gain 300 hours of professional industry experience, giving you hands-on skills before you even graduate.
University–Industry Connections: Placements with Torrens’ global network of partners help you build real-world contacts and open doors for your future career.
Employability Support: Torrens offers career services and mentorship to help you refine your resume, interview skills, and industry readiness.
Salary Insights: Graduates in roles like Sport Project Manager can expect competitive earnings, reflecting the strong demand for skilled sports business professionals.
Accreditation and Quality: The program is an AQF Level 7 degree and an EFMD member, highlighting its commitment to international management education standards.
Graduation Outcomes: You leave ready to step directly into sports management roles with confidence, equipped with practical experience and a professional network.

Further Academic Progression:
After completing this degree, you could advance your studies with postgraduate business or sports management programs at Torrens University, deepening your expertise and opening doors to senior management or specialised roles in areas like sports marketing, governance, or event leadership.