Bachelors of Communication / Business

4 Years On Campus Bachelors Program

Griffith University Gold Coast Campus

Program Overview

If you’re someone who loves storytelling, media, and creative expression—but also wants the real-world edge that comes with understanding business—Griffith’s combined Bachelor of Communication / Bachelor of Business truly gives you the best of both worlds. You’ll learn how to create meaningful messages and media content, while also building a strong foundation in business strategy, marketing, and entrepreneurship. It’s the kind of degree that opens doors to careers across media and corporate sectors, or even helps you start your own venture with confidence.

Curriculum Structure

Year 1 — Find Your Direction
Your first year is all about discovering what drives you. You’ll take introductory business subjects like The Purpose of Business or Why Money Matters, which help you understand how businesses function and why financial thinking matters. At the same time, communication courses introduce you to the media world—writing, multimedia production, and exploring how modern media shapes society. You get a balanced start while figuring out where your passions lie.

Year 2 — Build Your Skills
In your second year, things start to deepen. In business, you’ll explore topics like business decision-making, organisational behaviour, and how real companies operate and adapt. In communication, you’ll strengthen your content-creation skills through hands-on media projects, digital tools, and storytelling techniques. This is where you begin to see how smart communication connects directly to business strategy.

Final Years — Put It All Into Practice
By your final years, everything comes together. You’ll apply business theory to real-world case studies and work on professional-level media content, campaigns, or corporate communication projects. You’ll graduate confident not just in creating powerful content, but also in understanding the business thinking behind it.

What You’ll Gain

The skills to create polished media and communication content
Strategic thinking to understand how organisations and business decisions work
A powerful combination of creativity and commercial mindset

Focus Areas

Communication & media production
Business fundamentals and strategy

Professional Recognition

This program is fully accredited under Australia’s national qualification framework—so your degree is officially recognised and respected when you graduate.

Reputation & Employability

Griffith University has a strong reputation in Australia and internationally for quality teaching and industry-focused learning. Employers value graduates who can think creatively and strategically—which is exactly what this double degree is designed for.

Experiential Learning (Research, Projects, Internships etc.)

This dual degree isn’t just about theory — it’s built so you graduate with both communication savvy and business know-how, and the curriculum is designed to get you working on actual projects, collaborating with peers, and preparing for real professional environments. Through the business side and communication side combined, you get to practise decision-making, strategic thinking, communication, and management skills — exactly the kind of skills employers look for. You’ll leave with a portfolio and practical experience that show you can handle business challenges and communication demands in real settings.

Here are some of the concrete, experiential learning opportunities this program offers:

You study through a structure that merges business education with communication, giving you exposure to both corporate/business contexts and communications/media environments — enabling you to think and work across disciplines.
The program includes opportunities for work-integrated learning, where real industry projects and professional-style tasks are part of your education.
You get to build a professional portfolio across communication and business tasks — useful when applying for jobs or internships, because you’ll have tangible work to show.
Through business components, you’re prepared to take on roles in management, marketing, media management, public relations, business development, and more — with a foundation grounded in both business strategy and effective communication.
Your learning environment supports collaboration, flexibility, and real-world business thinking — which helps you build critical soft skills like teamwork, leadership, project management and client-style communication.

Progression & Future Opportunities

If you go through the Bachelor of Communication / Bachelor of Business at Griffith University — it can set you up nicely for a wide variety of roles after graduation, blending communications, media or marketing with solid business and management skills. Graduates often go into jobs such as communications coordinator, marketing executive, business analyst, or media & public relations officer. Others work in business development, brand management or corporate communications.

Here’s what this means for you:

Griffith offers strong employability support through internships, real-world industry experiences, and a built-in ePortfolio tool that helps you build a professional profile while you study. Their mentoring programmes also connect you with industry professionals and alumni — useful for finding early career opportunities.
Because the degree combines communication and business, it gives you flexibility — you’re not locked into just media or just business. That versatility often appeals to employers who want people who can navigate both creative and commercial sides.
Many Griffith undergraduates report good employment outcomes: a substantial portion find full-time jobs within months of graduating, thanks to the practical skills, career services and solid business grounding.
The dual focus of the program makes your CV stand out: you can pitch yourself for roles in marketing, communications, business operations, corporate strategy — or even pivot between them over time.

Further Academic Progression:
If you enjoy studying and want to dig deeper into a specialized area, you could build on this degree through a master’s or honours-level program at Griffith — for instance in advanced business, marketing, media, communications or even research-oriented postgraduate work. That option gives you the chance to refine your skills, deepen your expertise and potentially open doors to strategic, managerial or leadership-level roles.