Bachelor of Commerce(Finance)/Bachelor of Communication

4 Years On Campus Bachelors Program

Deakin University

Program Overview

The Bachelor of Commerce (Finance) / Bachelor of Communication at Deakin University is a dynamic double degree that blends financial expertise with strong communication, media, and storytelling skills. It is ideal for students who want to build careers in both business and media-related industries, including corporate communication, marketing, finance, and public relations. The program is offered at Deakin University’s Burwood (Melbourne) Campus and Geelong Waterfront Campus, providing access to modern facilities, industry connections, and hands-on learning opportunities.

Curriculum Structure:

Year 1: In the first year, students build a strong foundation in finance and communication through core units such as Principles of Finance, Accounting for Decision Making, and Communication and Media Contexts. This year focuses on developing financial literacy alongside essential writing, media analysis, and communication skills.

Year 2: In the second year, students expand their knowledge with intermediate subjects such as Corporate Finance, Financial Markets, Digital Media Production, and Strategic Communication. This stage helps students understand how financial systems operate while developing practical communication and media production skills.

Year 3: The third year focuses on advanced finance and communication integration through units like Investment Analysis, Portfolio Management, Public Relations Strategy, and Media Industries. Students learn how to apply financial decision-making and communication strategies in professional and organisational contexts.

Year 4: In the final year, students complete advanced coursework such as International Finance, Risk Management, Corporate Communication Strategy, and a Communication Capstone Project. This year prepares graduates for leadership roles by combining financial expertise with advanced communication and media strategy skills.

Focus Areas: Investment analysis, corporate finance, financial markets, strategic communication, media production, public relations, financial reporting.

Learning Outcomes: Graduates will be able to analyse financial data, develop communication strategies, manage media content, and make strategic business decisions across finance and communication industries.

Professional Alignment (Accreditation): The finance component supports pathways toward CFA (Chartered Financial Analyst) certification, while communication studies align with industry standards in media, PR, and corporate communication.

Reputation (Employability Rankings): Deakin University is internationally recognised for strong graduate employability outcomes and is consistently ranked in QS World University Rankings and Times Higher Education for business and communication studies.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Commerce (Finance) / Bachelor of Communication at Deakin University gives students hands-on experience by combining financial decision-making skills with real-world communication practice across media, corporate, and digital environments. Students learn through interactive workshops, industry-style projects, and digital learning platforms that reflect real business and communication settings. The program is strongly focused on applied learning, allowing students to develop both technical finance skills and professional communication capabilities that are highly valued in modern workplaces:

Deakin Finance & Communication Simulations :(Deakin Business Trading and Analytics Platforms) Students use industry-standard financial tools and digital simulation platforms to practise investment decision-making, financial modelling, and communication strategy development in real-time scenarios.
Industry-Based Learning Projects :(Work Integrated Learning Program) Students participate in real client-based projects where they develop financial reports, communication campaigns, and business strategies for real organisations under academic and industry supervision.
Digital Media Production Facilities :(Deakin Communication Studios) Access to professional media production studios, editing suites, and digital storytelling tools used for creating corporate communication, marketing content, and financial presentations.
Bloomberg and Financial Data Systems :(Finance Learning Resources) Students gain exposure to financial data analysis platforms and market research tools used in global finance environments to support investment and economic analysis.
Collaborative Group Learning :(Team-Based Industry Projects) Students regularly work in structured group assignments that simulate workplace environments, combining finance analysis with communication strategy development for business problem-solving.
Library and Research Support :(Deakin Library & Online Resources) Access to extensive business, finance, and communication research databases, journals, and digital learning resources supporting academic and professional development.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Finance) / Bachelor of Communication at Deakin University are well-prepared for careers that combine financial expertise with strong communication, media, and strategic messaging skills. This unique combination enables graduates to work effectively in both corporate finance environments and communication-driven industries. Typical career outcomes include Financial Analyst, Corporate Communications Specialist, Marketing Consultant, Media & Investor Relations Officer: these roles are highly valued in organisations where financial understanding and clear communication are both essential.

Career Support Services :(Deakin Talent & Careers Service) Deakin University provides dedicated employability support through career counselling, resume and interview preparation, job search assistance, employer networking events, and access to internships and work-integrated learning opportunities that help students gain real industry experience.
Employment Stats & Salary :(Graduate Outcomes Data) Graduates entering finance and communication-related roles typically achieve median starting salaries in the range of AUD $65,000–$95,000 per year, with strong long-term growth in corporate finance, marketing, media and investor relations sectors.
University–Industry Partnerships :(Industry Engagement) Deakin has strong partnerships with leading organisations across banking, media, corporate communications, and consulting sectors, providing students with opportunities for internships, guest lectures, industry projects, and graduate recruitment pathways.
Long-term Accreditation Value :(Professional Recognition) The finance component supports progression toward internationally recognised certifications such as the CFA (Chartered Financial Analyst), while communication studies align with professional pathways in media, public relations, and corporate communications industries.
Graduation Outcomes :(Industry Readiness) Graduates develop strong analytical, financial, and communication skills, enabling them to work across banking, corporate organisations, media agencies, consulting firms, and government departments in both finance and communication-focused roles.

Further Academic Progression: After completing this program, graduates can pursue further study such as a Master of Finance, Master of Business Administration (MBA), Master of Communication, Master of Marketing, or Master of Business Analytics, allowing them to specialise further and progress into senior strategic, advisory, or leadership roles.