Bachelor of Communication (Business)

2 Years On Campus Bachelors Program

Bond University

Program Overview

The Bachelor of Communication (Business) at Bond University beautifully blends creative storytelling — writing, public speaking, podcasts — with business‐savvy marketing and consumer psychology. It’s the ideal fit if you’re someone who wants to be equally at home in boardrooms and brainstorming sessions, and you’re eager to learn how to communicate strategically in any professional context.

Curriculum Structure

Year 1
In your first year, you'll dive straight into both the heart of communication and the fundamentals of business. You’ll take Foundations of Content Creation (COMN 11–100) to get hands‑on with writing, blogging, or podcasting, alongside Introduction to Communication (COMN 11–101), where you explore how people send and receive messages in different media. You’ll also begin your marketing journey with Marketing Fundamentals (MKTG 11–100), while building essential life-and-work skills through core units like Critical Thinking and Communication, Responsibility, Integrity and Civic Discourse, and Collaboration for Global Change, all embedded in Bond’s Beyond Bond professional development program.

Year 2
In year two, you continue developing your marketing major, exploring consumer behaviour, market strategy, and promotional design. You’ll also take Digital Media and Society (COMN 12–302), which gives you a framework for understanding the impact of online platforms and changing media landscapes. Toward the end of your degree, you’ll put it all together in a Capstone Project (COMN 13–300), designing a real-world campaign or product that demonstrates both your creative communication and business thinking. Alongside these, you personalize your learning with electives — maybe in social media, public relations, or creative writing — and deepen your expertise through marketing-specific subjects.

Focus Areas
Marketing, Digital Media, Strategic Communications, Public Relations, Creative Writing

Learning Outcomes
You’ll graduate ready to craft compelling narratives, lead communication strategies, analyse markets, and build campaigns that resonate with real-world audiences.

Professional Alignment (Accreditation)
This program is powered by Bond’s well-respected Business School, which holds AACSB accreditation, a mark of global excellence in business education. That means the marketing major you study is backed by rigorous standards and real-world relevance.

Reputation (Employability Rankings)
Bond punches well above its weight when it comes to student experience and graduate outcomes. It has earned a five-star QS Stars rating in employability, teaching, and facilities — so you’re not just getting a degree, but strong preparation for the job market.

Experiential Learning (Research, Projects, Internships etc.)

At Bond University, the Bachelor of Communication (Business) is designed so that you learn by doing. From day one, you’ll gain practical skills by producing real marketing campaigns, managing social media strategies, creating podcasts, writing media stories, and developing websites for actual clients. Your learning is supported by one of the largest film, TV, and digital media production facilities in south-east Queensland, giving you access to professional-grade studios, editing software, and creative production tools. Throughout your studies, you’ll also benefit from close interaction with industry experts and the opportunity to complete internships with leading organisations, blending classroom theory with hands-on, real-world experience. This approach ensures you graduate with both the strategic understanding and the practical know-how that employers value. Here are some of the ways you’ll gain hands-on experience:

Produce marketing and advertising campaigns, social media strategies, blogs, podcasts, and websites for real clients
Complete internships with businesses, government agencies, marketing consultancies, or not-for-profit organisations, including opportunities with companies like Edelman, Ogilvy PR, and Queensland Airports
Access state-of-the-art film, TV, and digital media production facilities
Work in collaborative group projects simulating real-world marketing and communication challenges
Engage with industry professionals through workshops, guest lectures, and mentorship programs
Participate in Bond’s Beyond Bond professional development program, which includes practical activities, leadership projects, and networking opportunities

Progression & Future Opportunities

Progression & Future Opportunities

Graduates of Bond University’s Bachelor of Communication (Business) leave with a versatile, future-ready skillset that blends creativity, storytelling, and strategic marketing. This program equips you for roles across corporate, government, and not-for-profit sectors, opening doors to positions such as social media marketing specialist, communications officer, marketing and public relations specialist, or strategic communication manager.

Here’s what this means for you:

Bond Career Development Centre supports employability with career coaching, workshops, and internship guidance.
Hands-on industry experience: you’ll have opportunities to intern with organisations like Edelman, Ogilvy PR, Queensland Airports, and Currumbin Wildlife Hospital, giving you real-world exposure before you graduate.
Professional networks and partnerships: learn directly from industry experts in marketing, PR, corporate writing, and digital media.
Strong graduate outcomes: Bond’s dynamic program and small class sizes ensure personalized guidance, making you job-ready with skills that are in high demand globally.
Accreditation and recognition: your degree combines a marketing major with flexible electives or additional majors, giving you a broad, accredited qualification that enhances long-term career mobility.

Further Academic Progression:
After completing this degree, you could continue your studies at Bond with postgraduate options such as a Master of Marketing, Master of Strategic Communication, or specialized postgraduate diplomas in media, digital marketing, or communication. These pathways allow you to deepen your expertise and further differentiate yourself in competitive industries.