Bachelor of Business/Bachelor of Arts

4 Years On Campus Bachelors Program

Deakin University

Program Overview

This degree blends practical business expertise with creative and critical thinking, perfect for students who want a career that spans multiple industries and global opportunities. You’ll study core business concepts alongside a wide range of arts subjects, developing transferable skills that make you highly employable and uniquely versatile.

Curriculum Structure:
Year 1: Begin by building a solid foundation in both disciplines with units like Financial Literacy, Managing Information in the Digital Age, and Marketing Fundamentals, while exploring creative expression through introductory arts modules. You’ll also complete the compulsory Academic Integrity and Respect at Deakin unit to start your academic journey confidently.

Year 2: Expand your knowledge with business core units such as Management and Business Logistics, while diving deeper into your chosen arts major, developing analytical and creative skills. Elective options and personal skills units like Managing Self and Others allow you to tailor your learning to your career goals.

Year 3: Focus on advanced business concepts and apply your learning in practical settings, including consulting projects or work-integrated learning opportunities. Arts units at level 3 develop higher-order critical thinking and creativity, with courses selected to align with your professional aspirations.

Year 4: Complete your major sequences and final electives, consolidating expertise in both business and arts. Opportunities for international study tours, internships, and industry placements allow you to gain real-world experience and global exposure.

Focus Areas:
Business and digital communications, entrepreneurship and innovation, event management, organisational psychology, people management, project management, recruitment and talent acquisition, retail and supply chain management, sustainability and development, plus over 30 arts majors including visual arts, photography, social media, and public relations.

Learning Outcomes:
Creative thinking, critical analysis, business acumen, digital literacy, global awareness, communication, leadership, and practical problem-solving skills.

Professional Alignment (Accreditation):
Recognised at Level 7 in the Australian Qualifications Framework, the degree equips graduates with industry-relevant skills and practical experience to confidently enter the professional workforce.

Reputation (Employability Rankings):
Deakin is ranked the #1 Victorian university for graduate employment, reflecting strong industry connections, work-integrated learning opportunities, and a focus on career-ready skills.

Experiential Learning (Research, Projects, Internships etc.)

At Deakin, learning goes far beyond the classroom. In the Bachelor of Business/Bachelor of Arts, you’ll develop practical skills by tackling real-world challenges, working on collaborative projects, and applying your knowledge in authentic business and creative contexts. The program provides access to cutting-edge facilities, digital tools, and flexible learning environments designed to support both business and arts studies. You’ll engage with industry professionals, explore innovative trends, and gain hands-on experience through consulting projects, internships, and international study opportunities. Deakin’s work-integrated learning ensures that what you learn is immediately relevant, preparing you to step confidently into your future career.

Here are some of the ways you’ll gain hands-on experience:

Industry placements and internships across business and creative sectors
Consulting projects with real-world business clients
International study tours and overseas internships in Asia, Europe, or North America
Participation in business competitions, student clubs, and societies
Mentoring and volunteering opportunities to develop leadership and professional skills
Access to digital tools, business software, and creative labs for practical learning
Collaborative group projects that blend arts creativity with business strategy

This approach ensures that you graduate not only with knowledge but with the confidence and experience to make an immediate impact in your chosen field.

Progression & Future Opportunities

Graduates of Deakin’s Bachelor of Business/Bachelor of Arts leave university with a unique blend of business acumen and creative, critical thinking skills, making them highly employable across industries worldwide. The program’s strong emphasis on practical, hands-on learning ensures that students are career-ready from day one, with experiences that align with industry needs and trends.

Typical job roles:
Graduates often move into roles such as: Business Analyst, Marketing Coordinator, Digital Communications Specialist, Project Manager.

Detailed insights:

University services supporting employment: Deakin offers extensive career support through its Career Centre, employability programs, mentoring, internships, work-integrated learning opportunities, student clubs, volunteering, consulting projects, and local and international business competitions.
Employment statistics and salaries: Deakin is recognised as the #1 Victorian university for graduate employment, reflecting strong industry outcomes and competitive earning potential for graduates.
University–industry partnerships: Students benefit from connections with industry through placements, consulting projects, and international study tours, ensuring real-world exposure and networking opportunities.
Accreditation and professional recognition: The degree is recognised under the Australian Qualifications Framework (AQF) at Level 7, providing long-term professional credibility.
Graduate outcomes: Graduates are well-prepared for leadership roles, entrepreneurial ventures, and diverse career pathways, with practical skills that make them highly adaptable in the global workforce.

Further Academic Progression:
Students can continue their studies through honours programs, postgraduate coursework, or professional master’s degrees in business, management, communications, or related disciplines, further enhancing career prospects and specialised expertise.