Bachelors of Arts / Business

4 Years On Campus Bachelors Program

Griffith University Gold Coast Campus

Program Overview

The Bachelor of Arts / Bachelor of Business at Griffith is designed for curious, ambitious students who want to combine creativity and critical thinking with practical business skills. You’ll explore human behavior, culture, and communication while gaining a solid foundation in business areas like marketing, management, and finance — preparing you for versatile career paths in both industries.

Curriculum Structure:
Year 1: You’ll start by discovering the building blocks of both arts and business. Units like Introduction to the Arts, Foundations of Business, and Introduction to Marketing help you explore how ideas, culture, and strategy intersect. It’s a year to develop broad skills while finding out what excites you most.

Year 2: This year is all about diving deeper. In courses such as Business Analytics, Cultural Studies, and Organizational Management, you’ll begin applying theory to real-world scenarios, strengthening your research, communication, and problem-solving abilities. You’ll also start shaping your study path through elective choices that match your interests.

Year 3: In your final year, you’ll bring your knowledge together with advanced units like Strategic Management, Global Business, and Arts Capstone Project. This is where you refine your expertise, tackle complex challenges, and complete projects that showcase your creativity, strategic thinking, and leadership potential.

Focus Areas:
Arts, culture, communication, business management, marketing, finance, entrepreneurship, analytics

Learning Outcomes:
Critical thinking, effective communication, business strategy, problem-solving, cultural literacy, research and analytical skills

Professional Alignment (Accreditation):
This degree equips you with practical, industry-relevant skills recognized across business and arts sectors, giving you confidence to step into roles in marketing, management, communications, and more.

Reputation (Employability Rankings):
Griffith University consistently ranks highly for graduate employability and student satisfaction, with strong recognition in global rankings such as QS and THE, reflecting the program’s quality and real-world relevance.

Experiential Learning (Research, Projects, Internships etc.)

This combined Arts and Business degree is designed for students who want to engage deeply with both creative, cultural, and human-focused studies, while also gaining practical business skills. From your first year, you’ll explore real-world concepts that develop your analytical, communication, and strategic thinking abilities, giving you hands-on experience that directly prepares you for the workplace. The program encourages you to connect theory with practice, whether through interactive projects, collaborative work, or applied business contexts, ensuring that your learning goes beyond the classroom. You’ll graduate ready to step into careers that require both cultural insight and practical business acumen.

Throughout the program, you’ll have access to a range of experiential learning opportunities, including:

Applied projects that combine arts and business perspectives
Collaborative workshops and group-based problem-solving activities
Industry-focused case studies and practical business simulations
Opportunities to engage with cultural, social, and business organisations for real-world experience

Progression & Future Opportunities

If you go for the Bachelor of Arts / Bachelor of Business at Griffith University, you’ll graduate with a degree that’s both broad and adaptable — and that can open a variety of career doors. Many graduates move into roles such as marketing or brand‑management, business management or operations, human resources, consulting, and even media or communications roles (depending on the arts major you pick).

Here’s what this means for you:

Real support for your career launch: Griffith combines arts and business training to give you both creative and analytical skills — great for today’s workplace. The Business School is accredited by the globally respected AACSB International, meaning employers worldwide recognise the quality of your degree.
Lots of flexibility in what you study: You can major in things like Management, Marketing, Human Resource Management, Business Analytics, Innovation & Entrepreneurship, Finance (among many others) — so you can steer your path toward what interests you most.
International exposure & practical experience: The uni offers global internships, overseas study-exchange and other international programs, which help you build networks and real‑world experience before you graduate.
Strong employability and long‑term value: Because you’re developing both “soft” skills (communication, critical thinking, cultural awareness) and business fundamentals, you’ll be equipped not just for one job, but a range of roles — giving you career flexibility as industries and markets evolve.

Further Academic Progression:
After finishing this degree, you could choose to deepen your studies by enrolling in a more specialised master’s — for example in business, human resources, marketing or related fields that Griffith (or other universities) offers. That would build on the broad foundation you have, giving you stronger expertise and opening up higher‑level roles.