Bachelor of Business/Bachelor of Communication

4 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

The Bachelor of Business / Bachelor of Communication (Promotional Communication) at QUT combines business knowledge with creative communication skills, preparing you for careers in marketing, branding, advertising and digital media. It is a great choice for students who want to understand both the strategic side of business and the creative side of communication while developing practical industry-ready skills.

Curriculum structure

Year 1:
In your first year, you build a foundation in both business and communication studies. You explore areas such as professional communication, ethical business practices and global business thinking, while communication units like Communication in the Digital Age, Visual Communication and Understanding Audiences introduce you to branding, storytelling and audience engagement.

Year 2:
During the second year, you begin specialising in your chosen business major while developing advanced promotional communication skills. Units such as Advertising Strategy, Brand Communication and Media Production focus on campaign planning, creative messaging and content creation, while your business subjects strengthen your understanding of management, marketing and organisational strategy.

Year 3:
In the third year, your studies become more practical and industry-focused. You work on digital media analytics, social media strategy and audience engagement projects while developing skills in market analysis, consumer behaviour and strategic decision-making through your business studies.

Year 4:
In the final year, you complete advanced communication and business projects that combine creative thinking with strategic planning. You may undertake internships, industry placements or capstone projects where you create professional campaigns, develop portfolios and solve real-world business and communication challenges.

Focus areas (in a string):
Promotional communication, digital media, branding, advertising strategy, social media strategy, audience analytics, content marketing, business management, marketing, communication campaigns, consumer behaviour, media production

Learning outcomes (in a string):
Develop strategic communication campaigns, analyse audiences and consumer behaviour, create digital and visual content, apply business and marketing principles, develop branding and advertising strategies, use digital media analytics, communicate professionally across industries, combine creative thinking with business insight

Professional alignment (accreditation):
The business component is industry-focused and designed to develop professional skills valued across global industries, while the communication component provides practical training through projects, placements and portfolio development aligned with modern media and communication sectors.

Reputation (employability rankings):
QUT is recognised for its strong industry engagement, practical learning approach and graduate employability outcomes. The university is also highly regarded internationally for media and communication studies.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Business / Bachelor of Communication (Promotional Communication) at QUT, students gain hands-on experience through real-world communication projects, business case studies and industry-focused learning. The program blends creative communication with business strategy, helping students build practical skills in branding, advertising, digital media and audience engagement while working in collaborative environments similar to professional workplaces. Throughout the degree, students create professional portfolios, work on campaign projects and use modern digital tools and creative facilities:

Work on real client-style branding, advertising and communication campaign projects
Build a professional portfolio featuring digital content, visual communication work, media campaigns and strategic marketing plans
Internship and work-integrated learning opportunities across media, business and communication industries
Learn audience analytics, social media strategy and digital media planning using industry-relevant tools
Participate in collaborative group projects that reflect advertising agencies, communication teams and business environments
Opportunities for international study tours focused on global business and communication practices
Access to QUT’s creative industries facilities including media labs, collaborative studios and digital production spaces
Study alongside academics connected to the Digital Media Research Centre and communication research initiatives
Use QUT libraries, business learning spaces and creative technologies that support both communication and business studies
Develop practical business and strategic planning skills through industry-focused projects and case studies
Learn from teaching staff with current industry experience across marketing, media, communication and business sectors

Progression & Future Opportunities

Graduates of the Bachelor of Business / Bachelor of Communication (Promotional Communication) at QUT are prepared for careers that combine creative communication with strong business and strategic thinking skills. This double degree creates opportunities across advertising, branding, marketing, digital media and corporate communication, leading to roles such as marketing coordinator, brand strategist, social media manager and communications consultant. With experience in both business and communication, graduates are ready to work in fast-moving corporate, creative and media environments:

QUT Career and Employment Service offers personalised support including resume writing, interview preparation, networking opportunities and career planning assistance
Internship and work-integrated learning opportunities allow students to gain valuable industry experience before graduation
Industry connections with media organisations, communication agencies and business networks help students build professional relationships
Students develop practical skills in branding, campaign strategy, audience analytics, digital communication and business planning
Business majors provide strong preparation for careers in areas such as marketing, management, finance and entrepreneurship
Communication studies are aligned with current industry trends in digital media, advertising and strategic communication
Graduates are prepared for careers across advertising agencies, media companies, corporate organisations, government sectors and start-ups
QUT’s practical learning approach helps students graduate with professional portfolios and industry-ready experience
The double degree structure offers strong long-term career flexibility across both business and communication industries

Further Academic Progression:
After completing this program, graduates can continue into postgraduate study such as a Master of Business, Master of Marketing, Master of Communication or other specialised business and media-related degrees. Students may also pursue research opportunities or advanced professional development in areas including digital communication, branding, strategic marketing and corporate communication.