Bachelor of Business/Bachelor of Communication (Media and Communication Industries)

4 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

The Bachelor of Business / Bachelor of Communication (Media and Communication Industries) at QUT combines business knowledge with creative media and communication skills, preparing students for careers in digital media, communication management, content creation and creative industries. This four-year double degree is ideal for students who want to understand both how businesses operate and how modern media industries create, manage and share content.

Curriculum structure

Year 1:
In the first year, students build strong foundations in both business and communication studies. Communication units such as Communication in the Digital Age, Understanding Audiences and Visual Communication introduce digital storytelling, audience engagement and media culture, while business subjects focus on professional communication, ethical business practices and global business environments.

Year 2:
During the second year, students begin developing specialist skills in media and communication industries alongside their chosen business major. Units such as Media Industries, Digital Media Practices and Creative Enterprise explore media production, communication strategy and innovation, while business studies strengthen skills in management, marketing and business analysis.

Year 3:
In the third year, learning becomes more practical and industry-focused. Students work on collaborative projects involving digital communication, audience analysis and social media strategy while applying business concepts to media and creative industries. Business studies also deepen understanding of entrepreneurship, organisational strategy and consumer behaviour.

Year 4:
In the final year, students complete advanced projects and portfolio work that combine communication expertise with strategic business thinking. There may be opportunities for internships, work-integrated learning and capstone projects where students create communication campaigns, media strategies and business solutions for real industry scenarios.

Focus areas (in a string):
Media industries, digital communication, content creation, audience engagement, social media strategy, creative enterprise, branding, communication management, business strategy, marketing, entrepreneurship, media production

Learning outcomes (in a string):
Develop communication strategies, create digital and media content, analyse audiences and media industries, apply business and marketing principles, manage communication projects, understand creative industries, develop strategic thinking skills, combine business insight with media expertise

Professional alignment (accreditation):
The business component is industry-focused and designed to develop professional skills valued across global industries, while the communication component provides practical learning aligned with modern media, digital communication and creative industry practices through projects, placements and portfolio development.

Reputation (employability rankings):
QUT is recognised internationally for media and communication studies and is known for its strong industry engagement, practical learning approach and graduate employability outcomes. The university has a strong reputation for preparing graduates for careers across business, media and creative industries.

Experiential Learning (Research, Projects, Internships etc.)

At Queensland University of Technology (QUT), the Bachelor of Business/Bachelor of Communication (Media and Communication Industries) program is designed to immerse students in real-world experiences that enhance their learning and prepare them for successful careers. Through a combination of hands-on projects, access to state-of-the-art facilities, and opportunities for internships, students gain practical skills that are essential in today’s competitive job market.

The program emphasizes experiential learning, allowing students to apply theoretical knowledge in practical settings. Here are some of the key features that enhance your learning experience:

- Industry-Standard Software: Gain proficiency in tools like Adobe Creative Suite, Final Cut Pro, and various digital marketing platforms, which are essential for careers in media and communication.

- Group Projects: Collaborate with peers on real-world projects that simulate industry scenarios, fostering teamwork and communication skills.

- Internship Opportunities: Benefit from QUT’s strong connections with industry partners, providing access to internships that offer invaluable work experience and networking opportunities.

- Field Trips: Participate in excursions to media organizations, advertising agencies, and communication firms, giving you insights into the industry and its operations.

- Dedicated Facilities: Utilize QUT’s advanced media production studios, editing suites, and digital labs, which are equipped with the latest technology to support your creative projects.

- Research Laboratories: Engage in research initiatives at QUT’s various institutes, where you can explore innovative communication strategies and media practices.

- Libraries and Resources: Access extensive library resources, including databases, journals, and multimedia collections, to support your studies and research.

- QUT Creative Industries Precinct: Experience a vibrant hub for creative collaboration, where you can connect with fellow students and industry professionals.

These experiential learning opportunities not only enhance your academic journey but also equip you with the skills and experiences that employers are looking for. If you’re ready to take the next step in your education and career, consider applying to QUT’s Bachelor of Business/Bachelor of Communication program.

Progression & Future Opportunities

Graduates of the Bachelor of Business/Bachelor of Communication (Media and Communication Industries) at Queensland University of Technology (QUT) are well-prepared for a dynamic career landscape. With a strong foundation in both business and media communication, you can expect to pursue roles such as Marketing Manager, Public Relations Specialist, and Digital Content Producer. The skills you acquire will not only make you competitive in the job market but also open doors to diverse opportunities:

- University Services: QUT offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals, ensuring you are job-ready upon graduation.
- Employment Stats and Salary Figures: QUT boasts an impressive graduate employment rate of 85% within four months of graduation, with average starting salaries around AUD 60,000 to AUD 70,000, depending on the role and industry.
- University–Industry Partnerships: QUT has established strong partnerships with leading companies such as Google, Deloitte, and the ABC, providing students with real-world experience through internships and collaborative projects.
- Long-term Accreditation Value: The program is accredited by relevant professional bodies, ensuring that your qualifications are recognized and valued in the industry for years to come.
- Graduation Outcomes: Graduates are equipped with critical thinking, communication, and analytical skills, making them highly sought after by employers in various sectors.

Further Academic Progression: After completing this program, you have the option to further your studies with a Master’s degree in areas such as Business Administration, Media Studies, or Digital Marketing. This can enhance your expertise and open up even more advanced career opportunities, allowing you to specialize in your field of interest and increase your earning potential.

Choosing QUT for your studies means investing in a future filled with possibilities. The combination of practical experience, industry connections, and a strong academic foundation will set you on a path to success in the ever-evolving business and media landscape.