Bachelor of Business/Bachelor of Creative Industries

4 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

The Bachelor of Business / Bachelor of Creative Industries at QUT is a unique double degree that blends strategic business thinking with imaginative creative practice. It’s ideal for students who want to run businesses, launch brands, or lead creative enterprises—all while mastering both commercial and artistic skills.

Curriculum Structure

Year 1:
In the first year, you'll build a solid business foundation through core units like Financial Performance, Business Environment, and Business Citizenship. At the same time, you’ll begin your creative industries journey with your first studio course, Creative Enterprise Studio 1, and a creative futures unit like KKB180 Creative Futures, giving you a taste of entrepreneurship, innovation, and collaborative problem-solving.

Year 2:
Year 2 deepens both sides of the degree. On the creative side, you choose from introductory units such as Introduction to Film, TV and New Media Production, Visual Communication, or Photomedia and Artistic Practice. Meanwhile, your business studies continue through core business units and your selected business major (e.g., marketing, management, advertising), ensuring that your creative passion is always informed by real-world business strategy.

Year 3:
In year three, you begin immersing yourself in your chosen creative industries major—whether that’s media and communication, screen content production, interactive design, or another path—while still taking business units like Advertising Campaigns or Intermediate Microeconomics. You also take Creative Enterprise Studio 2 (KKB285), where your creative projects evolve through prototyping, teamwork, and industry-style challenges.

Year 4:
In your final year, you cap off your creative learning with Creative Enterprise Studio 3 (KKB385)—a capstone project where you bring your own creative business idea to life, backed by the entrepreneurial frameworks you’ve studied. You’ll also take Work Integrated Learning 1 (KKB341), combining hands-on work experience with your business studies, plus a business unit in Creative Enterprise and Entrepreneurship (KKB380). This year is all about applying what you’ve learned to real-world creative-business ventures.

Focus Areas:
Business strategy • Creative entrepreneurship • Media & Communication • Visual design • Writing • Entertainment industries

Learning Outcomes:
Develop cross‑disciplinary fluency to lead creative ventures, drive business innovation, and launch sustainable enterprises with both commercial acumen and artistic insight.

Professional Alignment (Accreditation):
On the business side, students complete core units and a major (such as accounting, marketing, finance, HR, etc.) that meet professional recognition requirements for many business careers. The creative component is grounded in studio-based learning and work-integrated experiences, preparing students for real industry challenges. Over time, this dual degree helps you build a network that spans both creative and corporate worlds.

Reputation (Employability Rankings):
QUT is well-regarded on the global and national stage, and its hands-on, industry-connected learning is a big reason why. The university’s strong employer reputation helps graduates from this double degree land roles in creative startups, media agencies, festivals, or corporate business functions—making this a smart choice for students who want both creative freedom and practical business impact.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business / Bachelor of Creative Industries at QUT is an exciting double degree for anyone who wants to merge creative passions with practical business skills. From the very start, it’s not just about theory — you’ll be rolling up your sleeves on real projects, connecting with industry partners, and developing a professional mindset. Over four years, you’ll grow your creativity, entrepreneurial thinking, and business know-how equally, so you graduate truly “career-ready” for both creative and corporate worlds.

Here’s a closer look at some of the hands-on learning experiences you can expect:

Work‑Integrated Learning (WIL): Structured internships, placements, and projects give you real-world experience, working with actual industry clients rather than just in the classroom.
Creative Enterprise Studios: These studio-based units are all about tackling design thinking challenges, problem-solving activities, and entrepreneurship tasks — all with tangible creative outcomes.
Industry Challenges & Start‑ups: Partnering with creative start-ups, you’ll work on real industry problems, test your ideas, and develop practical entrepreneurial solutions.
Creative Projects for Real Clients: Collaborate in teams to deliver creative solutions — from writing and design to screen content — for genuine clients, not just theoretical exercises.
Study Overseas / Global Perspective: Depending on your unit selection, you may have the chance to participate in international exchanges or study tours to gain a global perspective.
Capstone & Leadership Focus: “Creative Enterprise and Entrepreneurship” units help you strengthen leadership, creative problem-solving, and business-planning skills in multidisciplinary teams.
QUT You Units: These units are designed to boost your personal, professional, and future-focused competencies, rounding out your learning experience.

Progression & Future Opportunities

Progression & Future Opportunities

Graduating from this double degree sets you up to step confidently into roles that blend creativity and business — a combination that’s increasingly in demand. You could find yourself shaping strategies, leading innovative projects, launching a startup, or managing creative ventures that need both commercial savvy and imaginative thinking.

Some common roles graduates move into include:

Communication Specialist — crafting compelling campaigns, messages, or media content for brands.
Creative Entrepreneur — starting your own business in design, digital media, or production.
Social Media / Digital Marketer — managing platforms, content strategy, and analytics.
Project Manager in Creative Sectors — overseeing creative projects like film, design, or events while keeping business goals on track.

What this means for you:

Real-world experience: QUT integrates industry experience into your learning through studio-based projects, problem-solving tasks, internships, and placements with real companies and startups.
Entrepreneurial training: In “Creative Enterprise Studio” units, you’ll learn to think like a startup founder — generating ideas, testing them, and turning them into commercially viable ventures.
Globally recognized business credentials: QUT Business School is “triple crown” accredited (AACSB, AMBA, EQUIS), so your degree is respected worldwide.
Industry connections: You’ll work on real projects with organisations like the World Science Festival, Beyond Zero Emissions, and Starlight Children’s Foundation.
High employability: The program emphasizes transferable skills — creative thinking, teamwork, and ethical leadership — so you’re prepared not just for your first role, but for a dynamic, evolving career.
Credibility & long-term value: Your business qualification carries global weight, while your creative skills are practical and directly applicable in industry.

Further Academic Progression:
After your double degree, you’ll have a strong foundation to explore:

Postgraduate Business: Dive deeper into areas like MBA, Finance, or Marketing.
Creative / Innovation Master’s: Strengthen your creative expertise in fields such as Design, Media Studies, or Creative Industries.
Research: If you’re curious about innovation-driven research, there are opportunities for postgraduate study (like a PhD) through QUT’s Institute for Creative Industries and Innovation.
Professional Development & Entrepreneurship: Leverage QUT’s entrepreneurial ecosystem — incubators and creative enterprise programs — to launch or grow your own creative venture while working.