Bachelor of Commerce with Marketing

3 Years On Campus Bachelors Program

Deakin University

Program Overview

The Bachelor of Commerce (Marketing) at Deakin University equips students with a strong foundation in business while developing specialised expertise in consumer behaviour, branding, digital marketing, and strategic decision-making. Designed for students who are interested in understanding customers and driving business growth, the program combines practical industry-relevant learning with contemporary marketing knowledge. Campus locations: Burwood (Melbourne), Waterfront (Geelong), and Online.

Curriculum Structure

Year 1

In the first year, students build essential business knowledge and develop a broad understanding of how organisations operate. Core units such as Accounting for Decision Making (MAA103), Economic Principles (MAE101), and Marketing Fundamentals (MMK101) introduce key commercial concepts, while Business Analytics (MIS171) and Professional Insight (MWL101) help develop analytical and employability skills.

Year 2

The second year focuses on developing specialised marketing expertise and understanding customer behaviour in modern markets. Students study units including Consumer Behaviour (MMK266), Brand Management (MMK280), and Services Marketing (MMK251), while Integrated Marketing Communications in the Digital Age (MMK295) explores contemporary digital and communication strategies used by organisations.

Year 3

In the final year, students advance into strategic and analytical aspects of marketing management. Units such as Marketing Insights (MMK365), Strategic Marketing (MMK325), and Business Marketing (MMK368) develop the ability to create evidence-based marketing strategies, while Business Ethics (MMM343) strengthens ethical decision-making and professional responsibility in business environments. Opportunities for electives, work-integrated learning, or study abroad further enhance career readiness.

Focus Areas:

Consumer Behaviour, Brand Management, Digital Marketing Communications, Marketing Strategy, Services Marketing, Business Marketing, Market Research and Insights, Business Analytics.

Learning Outcomes:

Develop effective marketing strategies, analyse consumer and market data, manage brands and customer relationships, apply digital marketing techniques, communicate business recommendations professionally, and make ethical business decisions in diverse commercial environments.

Professional Alignment (Accreditation):

The degree is delivered through Deakin Business School, which holds AACSB accreditation, placing it among a select group of globally recognised business schools committed to high-quality business education.

Reputation (Employability Rankings):

Deakin University is recognised among the world's leading young universities and is known for its strong focus on graduate employability, industry engagement, practical learning experiences, and career-ready business education.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce (Marketing) at Deakin University develop practical marketing and business skills from their first year through industry-focused learning, real business challenges, and work-integrated learning opportunities. The program combines marketing theory with hands-on application, allowing students to work with industry-standard business tools, analyse real-world market problems, and build professional networks before graduation. Throughout the degree, students gain exposure to contemporary marketing practices, consumer behaviour analysis, digital communications, and business analytics in a collaborative learning environment. As a result, learning extends well beyond the classroom:

Work-Integrated Learning (WIL): All Bachelor of Commerce students complete at least one Work-Integrated Learning unit, with options including Internship (MWL318), Consultancy Experience (MWL316), International Consultancy Experience (MWL319), Entrepreneurship Experience (MWL317), and Business for Social Impact (MWL305). These units provide direct industry engagement and professional experience.
Industry-standard business tools: Students use professional business and analytics tools from the beginning of the course, including business analytics applications and contemporary marketing technologies that support data-driven decision-making.
Marketing-focused practical projects: Marketing units involve case studies, campaign development, consumer behaviour analysis, digital marketing communication strategies, and industry-relevant assessments that simulate real marketing challenges.
Business Analytics training: The core curriculum includes Business Analytics (MIS171), giving students practical experience in analysing business and market data to support strategic marketing decisions.
Professional Insight unit: Students undertake Professional Insight (MWL101), which focuses on career readiness, professional development, workplace expectations, and employability skills.
Collaborative group projects: Many commerce and marketing units incorporate team-based assessments, business problem-solving activities, presentations, and consulting-style projects that mirror workplace environments.
Library and learning facilities: Students have access to Deakin's extensive library network, digital databases, study spaces, collaborative learning environments, and online academic resources that support research and project work.
Industry engagement opportunities: Through Deakin Business School's strong industry connections, students can participate in networking events, employer presentations, consultancy projects, and experiential learning programs designed to enhance professional readiness.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Marketing) at Deakin University gain a strong foundation in business along with specialised expertise in marketing strategy, consumer behaviour, branding, and digital marketing. The program equips students with practical, industry-relevant skills that prepare them to thrive in a wide range of marketing and commercial environments.

Typical career roles: Marketing Coordinator, Brand Manager, Digital Marketing Specialist, Market Research Analyst.

Future Progression & Opportunities:

Career support services: DeakinTALENT provides students with career coaching, resume and interview support, professional mentoring, networking events, internship opportunities, and access to employer engagement programs that enhance graduate employability.
Employment outcomes and salary: Marketing graduates typically enter the workforce with starting salaries ranging from approximately AUD $65,000–$85,000. The median early-career salary is generally around AUD $75,000–$80,000, with opportunities for salary growth as experience and responsibilities increase.
University–industry partnerships: Deakin collaborates with industry through work-integrated learning opportunities, internships, industry projects, guest lectures, and partnerships with organisations across business, retail, technology, media, and professional services sectors.
Long-term accreditation value: Deakin Business School is accredited by AACSB and EQUIS, placing it among an elite group of business schools worldwide and ensuring international recognition of the qualification.
Graduation outcomes: Graduates are prepared for careers in marketing, advertising, digital communications, brand management, market research, business development, and customer experience management across a broad range of industries.

Further Academic Progression:
After completing this degree, students can continue their studies through postgraduate programs such as a Master of Marketing, Master of Business Administration (MBA), Master of Business Analytics, Master of Commerce, or Master of International Business. These qualifications can support progression into senior marketing, consulting, strategic management, and executive leadership roles.