Bachelor of Digital Marketing and Advertising

3 Years On Campus Bachelors Program

Deakin University

Program Overview

The Bachelor of Digital Marketing and Advertising at Deakin University is designed for students who want to build creative, strategic, and data-driven skills for today’s fast-paced digital marketing industry. It suits students who are interested in branding, social media, advertising, and consumer behaviour, and want to work in global media and marketing environments. Campus locations include Deakin’s Burwood (Melbourne) and Geelong campuses, both offering strong industry connections and modern learning facilities.

Curriculum Structure

Year 1

In the first year, students build a strong foundation in marketing and communication through core units such as Principles of Marketing, Introduction to Digital Media, and Consumer Behaviour. These subjects introduce how brands communicate with audiences and how consumer decisions are influenced. Students also develop basic skills in advertising concepts and digital platforms, preparing them for more advanced study.

Year 2

In the second year, learning becomes more industry-focused with subjects such as Digital Marketing Strategy, Advertising and Brand Communication, and Social Media Marketing. Students begin working on campaign development, marketing analytics, and audience targeting. This year also strengthens practical skills in planning and executing integrated digital campaigns.

Year 3

The final year focuses on advanced strategy and real-world application through units like Integrated Marketing Communications, Advanced Digital Marketing Analytics, and a Capstone Industry Project. Students may also engage in industry placement or professional practice, applying their skills to real business challenges and building a strong professional portfolio before graduation.

Focus Areas

Digital marketing strategy, advertising and branding, consumer behaviour, social media marketing, marketing analytics, campaign management, content creation, integrated communications

Learning Outcomes

Graduates will be able to design and manage digital marketing campaigns, analyse consumer data, apply advertising strategies across platforms, and create effective brand communication strategies using industry-standard tools and insights.

Professional Alignment (Accreditation)

This program is industry-aligned and designed in consultation with marketing and advertising professionals, ensuring graduates develop practical, job-ready skills relevant to digital marketing, advertising, and communications roles across global industries.

Reputation (Employability & Rankings)

Deakin University is internationally recognised and consistently ranked among leading global universities in the QS World University Rankings (QS). The university is also known for strong graduate employability outcomes and industry-connected learning experiences across business and communication fields.

Experiential Learning (Research, Projects, Internships etc.)

At the Bachelor of Digital Marketing and Advertising at Deakin University, students gain practical, industry-ready experience by working on real marketing challenges, developing digital campaigns, and applying data-driven strategies used in modern advertising environments. Learning is highly hands-on, with strong emphasis on collaboration, creativity, and real-world problem solving. Students build job-ready skills through industry projects, digital tools, and Work Integrated Learning opportunities that connect classroom learning directly with professional practice:

Work Integrated Learning (WIL): Opportunities to complete industry placements, internships, or real client-based projects as part of the degree
Industry Project Units: Students work in teams to solve real marketing and advertising problems for organisations and brands
Capstone Learning Experience: Final-year applied projects that bring together digital marketing strategy, analytics, and campaign development
DeakinTALENT Career Support: Internship pathways, employer connections, and career mentoring to support employment readiness
Digital Marketing Practice: Hands-on learning using industry-standard digital marketing approaches such as campaign planning, audience targeting, and performance analysis
Collaborative Learning Spaces: Group-based workshops that simulate real agency and corporate marketing environments
Deakin Library & Online Resources: Access to extensive digital marketing research databases, journals, and learning materials supporting data-driven decision making
Cloud Campus Learning Environment: Flexible online and on-campus learning tools supporting digital collaboration and marketing simulations

These learning experiences are supported through Deakin’s modern teaching environments, including business-focused learning hubs and digital platforms that mirror real workplace settings.

Progression & Future Opportunities

The Bachelor of Digital Marketing and Advertising at Deakin University prepares graduates to thrive in fast-moving digital industries by combining marketing strategy, creative advertising, and data-driven decision-making. You’ll graduate with strong capabilities in digital campaign management, consumer insights, social media strategy, and analytics—skills that are in high demand across global marketing and media sectors. Typical career pathways include Digital Marketing Specialist, Advertising Executive, Social Media Manager, Brand Strategist, and Content Marketing Manager.

This industry-aligned degree leads to strong and future-ready career outcomes:

Career Preparation & Employability Services: Deakin University provides access to DeakinTALENT, offering personalised career coaching, resume and interview support, internship opportunities, employer networking events, and industry mentoring. Students also benefit from work-integrated learning programs that connect academic study with real-world marketing and advertising experience.
Employment Outcomes: Deakin graduates are highly regarded by employers, with strong employment outcomes reported in national graduate surveys (QILT). Digital marketing and advertising graduates are employed across advertising agencies, global brands, tech companies, media organisations, and corporate marketing departments.
Median Salary: Graduates entering digital marketing, advertising, and media-related roles typically earn a median starting salary of approximately AUD $65,000–$85,000 per year, with strong progression into senior digital strategy, brand leadership, and creative director roles.
University–Industry Partnerships: Deakin University maintains strong partnerships with leading global brands, digital agencies, media organisations, and industry bodies. These connections support internships, live industry projects, guest lectures, and practical learning aligned with current digital marketing trends and technologies.
Long-Term Qualification Value: This degree provides a highly relevant qualification in a rapidly growing digital economy. Graduates are equipped with both creative and analytical skills, making them highly adaptable across advertising, digital strategy, content creation, brand management, and marketing analytics careers.
Graduation Outcomes: Graduates develop expertise in digital marketing strategy, advertising creativity, social media management, data analytics, branding, consumer behaviour, and campaign optimisation. These capabilities prepare students for dynamic careers in the global digital marketing landscape.

Further Academic Progression: After completing this program, graduates may pursue postgraduate study such as a Master of Marketing, Master of Digital Marketing, Master of Business Administration (MBA), Master of Communication, Master of Data Analytics, or specialised qualifications in Advertising, Brand Strategy, or International Business. These pathways support progression into senior leadership roles, consultancy positions, and global digital marketing careers.