Bachelor of Commerce with Marketing

3 Years On Campus Bachelors Program

Edith Cowan University

Program Overview

The Bachelor of Commerce with Marketing at Edith Cowan University is designed to equip students with strong business knowledge and specialised marketing skills needed in today’s digital and global economy. It is ideal for students who are creative, analytical, and interested in understanding consumers, building brands, and working in dynamic business environments.
(Campus locations: Joondalup Campus, Mount Lawley Campus, ECU City Campus – Perth, Western Australia)

Curriculum Structure

Year 1:
In the first year, students build core business foundations through introductory units such as Principles of Marketing, Introduction to Business, and Business Communication. These units help students understand how organisations operate, how markets function, and how marketing supports business growth, while developing essential communication and analytical skills.

Year 2:
In Year 2, students move into more specialised marketing knowledge with units such as Consumer Behaviour, Digital Marketing, and Market Research Methods. This year focuses on understanding customer decision-making, analysing market data, and applying digital tools to real-world marketing challenges.

Year 3:
The final year focuses on strategic and applied learning through advanced units such as Strategic Marketing Management, Integrated Marketing Communications, and a Marketing Capstone Project. Students learn how to design complete marketing strategies, evaluate business performance, and apply their skills in industry-focused projects or professional contexts.

Focus Areas:

Digital marketing, consumer behaviour, brand management, market research, strategic marketing, business communication, and data-driven decision-making.

Learning Outcomes:

Graduates will be able to analyse consumer and market trends, develop effective marketing strategies, manage integrated marketing campaigns, and apply critical thinking to solve real business problems in both local and global contexts.

Professional Alignment (Accreditation):

The program is aligned with industry standards and delivered through the AACSB-accredited ECU Business School, ensuring global recognition and strong employer relevance.

Reputation (Employability Rankings):

Edith Cowan University is recognised in global rankings such as the QS World University Rankings for its teaching quality, graduate employability, and industry-focused learning approach.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce with Marketing at Edith Cowan University develop practical, job-ready skills through a strong focus on real-world learning, industry engagement, and applied business projects. Learning is designed to mirror professional marketing environments, allowing students to work on real case studies, collaborate with peers, and apply digital tools used in today’s marketing industry. Students also benefit from dedicated business learning spaces, modern digital platforms, and career-focused support services that help them transition smoothly into employment.

This practical learning approach is supported by industry-connected teaching, workplace exposure opportunities, and access to professional tools used in marketing and analytics:

Work Integrated Learning (WIL): Structured opportunities to engage in internships, industry projects, and workplace-based learning with real organisations
Industry Projects & Case Studies: Assessment tasks based on real business challenges provided by industry partners
ECU Careers and Employability Services: Career coaching, employer networking events, resume workshops, and internship support
Digital Marketing Tools: Exposure to industry-standard platforms used in marketing analytics, campaign planning, and consumer insights
Group-Based Learning: Collaborative projects that simulate real marketing team environments and agency-style work
ECU Learning Facilities: Access to modern lecture spaces, interactive classrooms, and business-focused learning environments across ECU campuses
ECU Library Resources: Extensive academic and business research databases, marketing journals, and digital learning materials
Online Learning Systems: Digital platforms supporting marketing simulations, assignments, and collaborative coursework

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Marketing) at Edith Cowan University develop strong capabilities in digital marketing, consumer behaviour, branding, and strategic business decision-making, preparing them for dynamic roles in both local and global markets. The program focuses on practical, industry-relevant learning that equips students to confidently step into fast-growing marketing careers.

Typical career roles: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Market Research Analyst.

Future Progression & Opportunities:

Career support services: ECU’s Career and Employability team provides personalised career consultations, resume and interview preparation, networking opportunities, employer engagement events, internships, and career readiness workshops designed to improve graduate employability outcomes.
Employment outcomes and salary figures: Marketing graduates typically start with salaries ranging from approximately AUD $65,000–$85,000, with a median early-career salary of around AUD $75,000–$80,000 depending on role, sector, and experience level.
University–industry partnerships: Students benefit from ECU’s strong industry connections through work-integrated learning, internships, and real-world business projects with organisations across retail, government, media, technology, and professional services sectors.
Long-term accreditation value: ECU Business programs are internationally recognised and AACSB accredited, ensuring global quality standards and enhancing long-term career mobility and professional credibility.
Graduation outcomes: Graduates are well prepared for careers in marketing, advertising, digital communications, brand management, customer experience, market research, and business development across a wide range of industries.

Further Academic Progression:
After completing this degree, students can continue their studies through postgraduate programs such as a Master of Marketing, Master of Business Administration (MBA), Master of Business Analytics, Master of Management, or Master of International Business. These pathways support progression into senior marketing leadership, consulting, strategic management, and executive-level roles.