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3 Years On Campus Bachelors Program
Federation UniversityBachelor of Business (Marketing and Management) – Federation University
The Bachelor of Business (Marketing and Management) at Federation University is perfect for anyone who wants to understand what makes consumers tick and how to lead teams effectively. Whether you’re curious about marketing trends, dreaming of starting your own business, or seeing yourself shaping strategies in organisations, this degree gives you the skills to do it all — blending creative marketing insight with practical management know-how. Campus locations: Berwick, Gippsland, Mt Helen, and Online.
Curriculum Structure
First Year
Your first year is all about building a solid foundation. You’ll explore the essentials — from accounting, finance, and economics, to management, marketing, law, and entrepreneurship. You’ll also get a taste of professional business skills and ethics. It’s a year to experiment, discover what excites you most, and start understanding how organisations and markets really work.
Second Year
In your second year, you’ll dive deeper into the world of marketing and management. You might take part in a co‑operative placement, gaining hands-on experience in the workplace. Courses like Leadership and Change, Employment Practice, and Marketing Research help you see how businesses adapt, how teams thrive, and how marketing insights drive real decisions. This is where classroom learning starts connecting with real-world experience.
Third Year
By your final year, everything comes together. You’ll tackle advanced topics in marketing strategy and management, applying what you’ve learned through projects or workplace placements. This year is about thinking like a leader and a marketer, preparing you to face real business challenges with confidence and creativity.
Focus Areas
Marketing Strategy | Management & Leadership | Consumer Behaviour | Business Research | Entrepreneurship
What You’ll Gain
You’ll graduate with strong marketing and management skills, a deep understanding of consumer and market dynamics, the ability to lead teams, and the confidence to analyse and solve business challenges.
Professional Alignment
This degree isn’t just theoretical — it’s designed for the real world. With a compulsory industry placement through the Federation Co‑op program (minimum 60 days), you’ll gain practical experience that makes you job-ready. Whether your goal is marketing, management, consulting, or launching your own venture, you’ll step out of university prepared to succeed.
Why Federation University?
Federation University has a strong reputation for producing graduates who are ready to hit the ground running. With a dual focus on marketing and management, you’re not limited to one career path — you’ll have the flexibility, skills, and confidence to explore many opportunities across the business world.
If you’re considering the Bachelor of Business (Marketing and Management) at Federation University Australia — I think it has a lot going for it, especially if you want to graduate not just with theory, but with real‑world marketing and management skills you can apply from day one. This isn’t a degree where you only sit in lectures and study textbooks — it combines core business and marketing education with industry‑connected work experience, giving you a genuine feel for how companies operate and make marketing decisions in real life. By the time you finish, you’ll have both a solid academic foundation and actual workplace exposure to help you step confidently into a business or marketing role.
Here are the real experiential‑learning opportunities built into the program:
Paid industry placement via the university’s Co‑operative (Co‑op) Model — as part of this degree you complete a minimum of 60 days (450 hours) of paid placement in a relevant business or marketing role, and this counts toward your course credits. This means you’ll get hands‑on work experience while still studying, helping you build both your résumé and practical skills before graduation.
“Professional Identity (Business)” unit to prepare you for placement and workplace culture — early on you study a unit that helps you understand workplace expectations: things like professional behaviour, communication, teamwork, time management, career planning, and understanding business culture. This helps ease the transition from campus to a real workplace.
Core marketing and management coursework grounded in real business contexts — from introductory courses like “Introduction to Marketing,” where you learn about consumer behaviour, marketing mix (product, price, distribution, promotion), market research, etc., to more advanced subjects such as “Marketing Research,” “International Marketing,” “Leadership and Change,” and “Employment Practice.” Through these you get to apply marketing and management theories to real‑world business challenges.
A curriculum that blends marketing + management + entrepreneurship + strategy — because it is a combined Marketing and Management degree, you don’t just study how to do marketing, but also management fundamentals, economics, entrepreneurship/innovation, and leadership — all of which help you see the bigger picture, make strategic decisions, and understand both customer needs and business operations.
Progression & Future Opportunities:
Graduates of the Bachelor of Business (Marketing and Management) at Federation University Australia gain a valuable combination of marketing expertise and management capabilities, enabling them to lead teams, develop business strategies, and drive organisational growth. With strong practical and industry-focused learning, graduates are well prepared to succeed in diverse business environments and adapt to evolving market demands. Typical career pathways include: Marketing Manager, Business Development Officer, Brand Coordinator, and Sales and Marketing Executive.
Careers support: Federation University Careers and Employability provides career counselling, resume and interview assistance, industry networking opportunities, job search support, career development workshops, and access to work-integrated learning experiences.
Employment stats & salary: Business and marketing graduates in Australia typically achieve a median full-time salary of approximately AUD 65,000–75,000 at the start of their careers, with opportunities for substantial salary growth as they move into management and leadership roles.
University–industry partnerships: Federation University maintains strong relationships with industry partners, local businesses, government organisations, and community enterprises, providing students with practical projects, internships, and professional networking opportunities.
Long-term accreditation value: Federation University's business programs are developed in consultation with industry stakeholders to ensure graduates acquire contemporary business, marketing, and leadership skills that remain relevant in global employment markets.
Graduation outcomes: Graduates find employment across corporate organisations, marketing agencies, retail enterprises, government departments, financial institutions, and entrepreneurial ventures, with strong pathways into senior management and executive positions.
Further Academic Progression:
After completing this degree, graduates can pursue postgraduate study through qualifications such as a Master of Business Administration (MBA), Master of Business, Master of Management, Master of Marketing, or specialised master's programs in leadership, innovation, and business analytics, supporting progression into advanced professional and executive-level roles.
ATAR - This course uses the applicant's entire academic record as part of its selection considerations.IELTS band score of 6.0, with no band less than 6.0 or TOEFL: 60–78 with minimums: Reading 13 Listening 12 Speaking 18 Writing 21For domestic students, the minimum entry requirements are an IB Diploma score of 24 or GCE A-Levels with a minimum score of 7 points (CDD).Prerequisite (compulsory): Units 3 and 4: a study score of at least 20 in any EnglishEntry requirements (non year 12) All applicants Entire academic record: This course uses the applicant's entire academic record as part of its selection considerations.Applicants with higher education study Prerequisite (compulsory): Previous higher education studies with results at a pass level, including any single subjects of study, or successful completion of a tertiary preparatory course, such as the Federation Access Studies course (FAST).Applicants with vocational education and training study Prerequisite (compulsory): Successful completion of a relevant VET qualification at Certificate III level or higher.India : For applicants from India, the minimum entry requirement is 65% in the best four academic subjects for CBSE/CISCE, or 70% in the best four academic subjects for State Boards (excluding non-academic subjects).US : For applicants from the United States, entry requirements vary by course and generally include a High School Diploma with a GPA of 2.5–3.5, together with either an SAT score of 1060–1160 (out of 1600) or an ACT composite score of 21–24.China : Gao San (Senior High Year 3) (Year 12) with an average of 75% in four academic subjects. or 高考 Gao Kao cut-off score for Tier 2 Chinese Universities. or Completion of one-year post-secondary study with at least an average score of 70% at a recognized institution.Marketing ExecutiveMarketing CoordinatorBrand ExecutiveBrand Manager (Junior)Product Marketing ExecutiveMarketing AnalystDigital Marketing ExecutiveSocial Media ManagerContent Marketing ExecutiveConsumer Insights AnalystMarket Research Analyst
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