Bachelor of Advanced Business (Honours) with Marketing

3 Years On Campus Bachelors Program

Griffith University Gold Coast Campus

Program Overview

The Bachelor of Advanced Business (Honours) with Marketing at Griffith University is designed for ambitious students who want to develop advanced business expertise while gaining specialised marketing knowledge and research capability. Studying at the Gold Coast Campus, Southport, Queensland, Australia, you will build a strong foundation in business disciplines before progressing into marketing specialisation and honours-level research that can give you a competitive edge in the graduate job market.

Curriculum Structure

Year 1

Your first year focuses on developing a broad understanding of contemporary business through Griffith's foundation curriculum. You will explore subjects such as The Purpose of Business, The Future of Work, and Business Decision-Making, building essential skills in business strategy, problem-solving, and professional communication while discovering how different business functions operate together.

Year 2

In the second year, you begin specialising in Marketing while strengthening your business expertise. You will engage with marketing-focused studies alongside business disciplines, developing knowledge of Marketing, Consumer Behaviour, and Marketing Research, while learning how organisations create value, understand customers, and compete effectively in dynamic markets.

Year 3

Your third year advances your strategic and analytical capabilities through higher-level marketing studies. Through subjects such as Digital Marketing, Brand Management, and Marketing Strategy, you will learn to design integrated marketing campaigns, analyse market opportunities, and apply data-driven decision-making to real business challenges.

Honours Year

The honours component develops advanced research expertise and professional leadership skills. You will undertake an independent thesis project, applying research methods to investigate a significant marketing or business issue while gaining experience through opportunities such as internships, international study, or industry-engaged research projects.

Focus Areas:

Marketing Strategy, Consumer Behaviour, Digital Marketing, Brand Management, Market Research, Business Analytics, Strategic Management, Business Research, Innovation and Leadership.

Learning Outcomes:

Develop advanced marketing and business knowledge; analyse consumer and market data; create evidence-based marketing strategies; conduct independent business research; communicate professionally with stakeholders; and apply critical thinking to complex organisational challenges.

Professional Alignment (Accreditation):

The Bachelor of Advanced Business (Honours) is a TEQSA-recognised Australian higher education qualification. Depending on the major completed, certain business majors may also hold professional accreditation; the Marketing major is aligned with contemporary industry practices and employer expectations.

Reputation (Employability Rankings):

Griffith Business School is ranked among the world's top 200 business schools and is recognised for its strong industry engagement, global outlook, and emphasis on practical business experience, helping graduates develop highly valued employability skills.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Advanced Business (Honours) with Marketing at Griffith University combines advanced business knowledge with practical, real-world experience to ensure graduates are workplace-ready. Throughout the degree, students apply marketing concepts through organisational simulations, industry-focused projects, research activities, and professional experiences that connect classroom learning with contemporary business challenges. In the honours component, students complete a substantial research thesis and may incorporate an internship or international study experience, giving them a competitive advantage in the graduate job market:

Organisational Simulations: Students engage in simulated business environments and practical discovery courses that replicate real-world organisational challenges and decision-making processes.
Work-Integrated Learning (WIL): Industry-focused learning is embedded through internship courses, guest lectures, field trips, case-study analysis, industry problem-solving activities, and policy development projects.
Internship Opportunities: Students can undertake internships with Australian and international companies or government agencies, gaining valuable professional experience while building industry networks.
International Experiences: Opportunities include overseas study programs, global competitions, international internships, export market research projects, and multinational company placements.
Marketing Research Projects: Marketing students can conduct market research for target export and investment markets, helping develop practical research and strategic planning skills.
Honours Thesis: Students complete an advanced research thesis in their third and fourth years, demonstrating expertise in marketing and developing high-level analytical and research capabilities.
Griffith Business School Resources: Students have access to Griffith Business School's industry-connected learning environment, mentoring opportunities, business resources, and professional networks.
Libraries & Research Support: The Gold Coast campus provides extensive library facilities, digital databases, research support services, collaborative study spaces, and academic resources to support honours-level research.
Professional Networking: Industry guest speakers, employer engagement activities, and professional networking opportunities help students establish valuable industry connections before graduation.

Progression & Future Opportunities

Graduates of the Bachelor of Advanced Business (Honours) with Marketing at Griffith University gain advanced business knowledge, research capability, and specialised marketing expertise that set them apart in a competitive employment market. Through honours-level study, industry engagement, and practical business experiences, graduates develop the skills needed for leadership, strategic decision-making, and high-level marketing roles across a wide range of industries.

Typical roles include: Brand Manager, Marketing Manager, Market Research Analyst, Digital Marketing Strategist.

Career Development Support: Griffith Employability Services: Provides personalised career coaching, resume and interview support, networking opportunities, employer events, and career planning resources to help students secure graduate employment.
Industry Partnerships & Work Experience: Griffith Business School Industry Engagement: Students can undertake internships, industry projects, international experiences, and thesis-based workplace learning opportunities that build professional networks and practical business experience.
Employment Outcomes & Salary Insight: Marketing graduates in Australia typically achieve a median starting salary of approximately AUD 65,000–70,000 per year, with honours graduates often benefiting from enhanced career progression and leadership opportunities.
Accreditation & Long-Term Value: TEQSA-recognised Australian honours qualification: The honours component demonstrates advanced analytical, research, and professional capabilities that are highly valued by employers and postgraduate institutions worldwide.
Graduation Outcomes: Graduates leave with expertise in marketing strategy, consumer insights, business research, data-driven decision-making, and professional communication, making them highly competitive across corporate, government, consulting, and not-for-profit sectors.
Global Reputation: Griffith Business School: Ranked among the world's top business schools and recognised for its strong industry connections, innovation-focused learning, and commitment to preparing future business leaders.

Further Academic Progression: Graduates can progress to higher-level study such as a Master of Marketing, Master of Business Administration (MBA), Master of Research, or a Doctor of Philosophy (PhD). The honours qualification also provides a strong pathway into academic research, consulting, and specialised postgraduate programs.