Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

Griffith University Gold Coast Campus

Program Overview

The Bachelor of Business (Marketing) at Griffith University is designed to give students a strong foundation in modern marketing, business strategy, and digital communication, preparing them for fast-moving global industries. Studying at the Griffith University Gold Coast Campus places you in a vibrant, industry-connected environment where creativity and business innovation come together in real-world learning.

Curriculum Structure

Year 1:

In the first year, students build core business knowledge while developing essential marketing foundations. You’ll study introductory subjects such as Marketing Fundamentals, Principles of Business Analytics, and Introduction to Management, helping you understand how organisations operate and how customers think and behave. This year is focused on building confidence in communication, data interpretation, and basic marketing strategy.

Year 2:

he second year moves into more specialised marketing study where you begin applying theory to real business situations. Key units such as Consumer Behaviour, Digital Marketing, and Integrated Marketing Communications help you understand how brands connect with audiences across platforms. You’ll also start working on practical projects that simulate real marketing campaigns and industry challenges.

Year 3:

In the final year, students focus on advanced strategy and professional application. Units like Marketing Strategy, Marketing Analytics, and Brand Management develop your ability to make data-driven decisions and lead marketing initiatives. This year also often includes capstone projects or industry-based learning, helping you graduate with job-ready experience.

Focus Areas:

Digital marketing, consumer behaviour, brand management, marketing analytics, strategic communication, business decision-making.

Learning Outcomes:

Graduates develop the ability to design and manage marketing strategies, interpret consumer data, and create effective multi-channel campaigns aligned with real industry needs.

Professional Alignment (Accreditation):

AACSB-accredited business school: Griffith Business School holds AACSB accreditation, recognising global standards of excellence in business education and enhancing international career mobility.

Reputation (Employability Rankings):

Griffith University is consistently ranked among leading global universities in the QS World University Rankings, reflecting strong teaching quality, research impact, and graduate employability outcomes.

Experiential Learning (Research, Projects, Internships etc.)

At Griffith University’s Bachelor of Business (Marketing) on the Gold Coast campus, students build job-ready marketing capability through hands-on learning that goes far beyond lectures. You’ll work on real industry problems, develop campaigns using contemporary digital tools, and gain experience in collaborative environments that mirror professional marketing teams. A strong emphasis on Work Integrated Learning ensures you graduate with practical exposure to the business world, not just theory:

Work Integrated Learning (WIL): Embedded industry projects and professional practice courses where students solve real marketing challenges for organisations.
Industry placements & internships: Opportunities to gain supervised workplace experience with Australian businesses and marketing agencies.
Group-based marketing projects: Collaborative assignments focused on branding, advertising strategy, consumer behaviour analysis, and campaign development.
Digital marketing tools: Exposure to platforms commonly used in industry such as Google Analytics, Meta Business Suite, and Adobe Creative Cloud for content creation and campaign management.
Griffith Business School learning support: Access to academic skills workshops, business mentoring programs, and career readiness coaching through Griffith’s student support services.
Library & digital resources: The Griffith University Library provides access to business databases, market research tools, and academic journals to support advanced marketing research.
Industry engagement & networking: Guest lectures, employer events, and networking sessions with marketing professionals and partner organisations through Griffith Enterprise and industry connections.

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at Griffith University are well-positioned to enter fast-growing roles in digital marketing, brand management, and business communications across both corporate and creative industries. The program is designed to build strong analytical and creative marketing capability, helping you adapt to modern, data-driven business environments.

Typical roles include: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Advertising & Promotions Officer.

Career Development Support: Griffith University Careers and Employment Service: Offers personalised career coaching, employer networking events, resume development, and interview preparation to support strong graduate employability outcomes.
Employment Outcomes & Salary Insight: According to Australian graduate outcomes data (QILT), business and marketing graduates typically earn a median starting salary of approximately AUD 65,000 per year, with strong growth potential as experience increases in digital and strategic marketing roles.
Industry Partnerships & Experience: Griffith University Work Integrated Learning (WIL): Provides internships, industry placements, and live project opportunities with real businesses, helping students gain practical experience before graduation.
Accreditation & Long-Term Value: TEQSA-recognised Australian qualification: Ensures national and international recognition, supporting both global employability and eligibility for postgraduate study pathways.
Graduation Outcomes: Graduates develop job-ready skills in consumer behaviour, marketing analytics, digital strategy, and communication, enabling them to contribute effectively across private, public, and not-for-profit sectors.

Further Academic Progression: Graduates can continue into postgraduate study such as a Master of Marketing, Master of Business Administration (MBA), or specialised graduate certificates in digital marketing, business analytics, or strategic management to advance into leadership roles.