Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

Macquarie University

Program Overview

The Bachelor of Business with Marketing at Macquarie University is designed for students who want to understand consumer behaviour, build strong brand strategies, and develop the analytical skills needed to succeed in modern marketing. Studied at the Macquarie University Campus, North Ryde, Sydney, New South Wales, Australia, this degree combines core business knowledge with specialised marketing expertise, making it ideal for students seeking careers in brand management, digital marketing, market research, and business development.

Curriculum Structure

Year 1

In the first year, students establish a strong foundation in business and marketing principles. Subjects such as Marketing Fundamentals (MKTG101) introduce the marketing mix, customer value creation, and market analysis, while students also develop broad business knowledge through core business studies. This year focuses on understanding how organisations identify customer needs and create effective marketing solutions.

Year 2

During the second year, students deepen their understanding of consumer and market behaviour through units such as Marketing Research (MKTG202) and Consumer Behaviour (MKTG203). Students learn how to collect and interpret market data, understand purchasing decisions, and apply research findings to real-world marketing challenges. Additional studies may include areas such as Integrated Marketing Communications (MKTG204) or Global Marketing (MKTG209).

Year 3

The final year focuses on strategic and advanced marketing applications. Through subjects such as Marketing Strategy (MKTG303), Brand Management (MKTG311), and Customer Relationship Management (MKTG308), students learn how to develop long-term marketing plans, manage brand equity, and strengthen customer engagement. The curriculum emphasises practical problem-solving, professional communication, and strategic decision-making in contemporary business environments.

Focus Areas:

Consumer Behaviour, Marketing Research, Brand Management, Marketing Strategy, Integrated Marketing Communications, Global Marketing, Customer Relationship Management, Digital and Contemporary Marketing Practices.

Learning Outcomes:

Develop knowledge of key marketing concepts and principles, analyse marketing challenges, apply marketing research techniques, evaluate consumer behaviour, create strategic marketing solutions, communicate effectively in professional environments, and demonstrate ethical and collaborative business practices.

Professional Alignment (Accreditation):

The Marketing major at Macquarie University is accredited by the Australian Marketing Institute (AMI), providing graduates with a professionally recognised qualification aligned with industry expectations. Macquarie has highlighted this accreditation as a distinctive feature of its marketing program.

Reputation (Employability Rankings):

Macquarie University is recognised globally for business education and graduate employability. The practical orientation of the marketing major, combined with industry engagement opportunities, professional skills development, and AMI accreditation, helps graduates remain competitive in both Australian and international job markets.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Business (Marketing) at Macquarie University develop practical marketing skills through real-world business projects, industry engagement, and work-integrated learning opportunities. The program combines marketing theory with hands-on application, allowing students to solve authentic business challenges, analyse consumer behaviour, and develop marketing strategies for real organisations. Throughout the degree, students benefit from Macquarie Business School's industry-focused learning environment, modern campus facilities, and access to one of Australia's largest work-integrated learning programs.

This practical approach is reinforced through a range of experiential learning opportunities and facilities:

PACE (Professional and Community Engagement) Program: All Macquarie bachelor's students complete a PACE unit, gaining real-world experience through internships, industry projects, fieldwork, research projects, and community-based learning with more than 3,000 partner organisations across Australia and internationally.
Marketing Project (PACE Unit): Marketing students can undertake a dedicated Marketing Project where they work with an industry client partner to solve real marketing problems, conduct market research, and develop practical marketing strategies.
Industry Projects and Group Work: Students collaborate in teams to analyse business challenges, develop marketing campaigns, and present solutions to industry partners, building teamwork and professional communication skills.
Internships and Work-Integrated Learning: Macquarie Business School facilitates hundreds of business internships annually through its network of more than 440 industry partners, helping students gain professional experience before graduation.
Computer Laboratories and Digital Skills Development: Marketing students utilise computer labs and practical workshops to develop analytical, quantitative, and business technology skills relevant to modern marketing environments.
Macquarie University Library: Students have access to extensive business databases, market research resources, industry reports, academic journals, and collaborative study spaces that support marketing research and strategy development.
Macquarie Business School Facilities: Students benefit from contemporary learning spaces, industry engagement opportunities, and exposure to the Department of Marketing's expertise in customer experience, digital innovation, consumer psychology, digital and social media marketing, and strategic branding.
Incubator and Innovation Facilities: Access to Macquarie University's Incubator Hub provides opportunities to engage with startups, entrepreneurs, innovation projects, and business development initiatives.

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at Macquarie University develop the skills to understand consumer behaviour, create effective marketing strategies, and drive business growth in competitive markets. With a strong focus on practical learning and industry engagement, graduates are well prepared to launch successful careers across a wide range of marketing and business sectors.

Typical career roles: Marketing Coordinator, Brand Manager, Digital Marketing Specialist, Market Research Analyst.

Future Progression & Opportunities:

Career support services: Macquarie University’s Employability Connect program provides career coaching, resume and interview workshops, employer networking opportunities, internships, volunteering experiences, and access to job opportunities through industry partners.
Employment outcomes and salary: Marketing graduates typically enter the workforce with starting salaries ranging from approximately AUD $65,000–$85,000. The median early-career salary for graduates in marketing and related business fields is around AUD $75,000–$80,000, depending on the industry and role.
University–industry partnerships: Macquarie University maintains strong relationships with leading organisations through its location within the Macquarie Park Innovation District, one of Australia's largest business and technology precincts, providing valuable networking, internship, and employment opportunities.
Long-term accreditation value: Macquarie Business School is accredited by AACSB and EQUIS, placing it among an elite group of business schools worldwide and ensuring global recognition of the qualification.
Graduation outcomes: Graduates are equipped for employment across corporate marketing, digital marketing, advertising, consulting, retail, financial services, technology, and not-for-profit sectors, with practical skills that support long-term career progression.

Further Academic Progression:
After completing this degree, students can continue their studies through postgraduate programs such as a Master of Marketing, Master of Business Administration (MBA), Master of Management, Master of Business Analytics, or other specialised business master's degrees. These qualifications can support progression into senior marketing, strategic management, consulting, and executive leadership positions.