Bachelor of Commerce with Marketing

3 Years On Campus Bachelors Program

Macquarie University

Program Overview

The Bachelor of Commerce with Marketing at Macquarie University is designed for students who want to understand how businesses identify customer needs, develop effective marketing strategies, and create long-term value in competitive markets. Campus Location: Macquarie University, Sydney, New South Wales, Australia. The program combines a broad commerce foundation with specialised marketing knowledge, making it ideal for students seeking careers in brand management, digital marketing, market research, and business strategy.

Curriculum Structure

Year 1

In the first year, students build a strong foundation in business through studies in accounting, economics, management, quantitative methods, and marketing. Core learning includes subjects such as Marketing Fundamentals (MKTG101) alongside introductory commerce units that develop an understanding of how organisations operate and compete in modern markets.

Year 2

During the second year, students deepen their marketing expertise by exploring how consumers make decisions and how marketers gather and analyse information. Units such as Marketing Research (MKTG202), Consumer Behaviour (MKTG203), and options including Integrated Marketing Communications (MKTG204) or Marketing Management (MKTG208) help students develop analytical and strategic marketing skills.

Year 3

The final year focuses on advanced marketing applications, strategic decision-making, and industry engagement. Students undertake higher-level marketing studies and may complete the Marketing Project (MKTG304) through Macquarie’s PACE (Professional and Community Engagement) program, working with industry partners to solve real business challenges while gaining practical experience.

Focus Areas:

Consumer behaviour, marketing strategy, marketing research, integrated marketing communications, global marketing, consumer analytics, brand management, and professional industry engagement.

Learning Outcomes:

Develop knowledge of key marketing concepts and principles, apply marketing tools and techniques to business problems, analyse consumer and market data, create effective marketing solutions, communicate professionally, collaborate in teams, and understand contemporary and ethical marketing practices.

Professional Alignment (Accreditation):

The Marketing major at Macquarie University is accredited by the Australian Marketing Institute (AMI), making Macquarie one of the few Australian universities to offer a marketing program with this professional recognition.

Reputation (Employability Rankings):

Macquarie Business School is internationally recognised and holds prestigious AACSB and EQUIS accreditations. The university is known for its strong industry connections and its location within the Macquarie Park Innovation District, providing students with valuable exposure to leading employers and career opportunities.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Commerce with Marketing at emphasis on solving real-world marketing challenges, analysing consumer behaviour, and developing strategic marketing solutions using contemporary business tools and techniques:

Marketing Strategy Simulation: Students participate in marketing strategy simulation exercises that require them to make complex business and marketing decisions in competitive market environments, mirroring real industry practice.
Industry-Based Case Studies: Many marketing units use real and simulated business cases, allowing students to apply marketing concepts to practical organisational challenges.
Group Projects and Team-Based Learning: Students regularly work in teams to conduct research, develop marketing plans, solve business problems, and present strategic recommendations, building collaboration and communication skills valued by employers.
Marketing Research Experience: Dedicated marketing research subjects provide hands-on experience in gathering, analysing, and interpreting consumer and market data to support business decision-making.
Digital Learning Environment: All units are supported through Macquarie University's online learning platforms, providing access to lecture recordings, discussion forums, quizzes, assessment resources, and collaborative learning tools.
Guest Speakers and Industry Engagement: The marketing major incorporates guest speakers and community engagement activities, enabling students to learn directly from marketing professionals and industry experts.
Professional Experience Opportunities: Students can access employability initiatives, internships, industry networking opportunities, and career development programs through Macquarie's broader employability framework and industry connections.
Library and Research Resources: Students have access to the extensive collections, business databases, market research resources, study spaces, and digital research support available through the Macquarie University Library.
Professional Accreditation: The Marketing major is accredited by the Australian Marketing Institute, making Macquarie University the first Australian university to achieve this recognition for its marketing program.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Marketing) at Macquarie University gain a strong foundation in business alongside specialised marketing expertise, enabling them to understand consumer behaviour, develop strategic campaigns, and drive business growth. The combination of commercial knowledge and practical marketing skills prepares graduates for diverse opportunities across local and global industries.

Typical career roles: Marketing Coordinator, Brand Manager, Digital Marketing Specialist, Market Research Analyst.

Future Progression & Opportunities:

Career support services: Macquarie University's Employability Connect program offers career coaching, resume and interview workshops, networking events, internship support, employer engagement activities, and access to career development resources that help students become job-ready.
Employment outcomes and salary: Commerce graduates with a marketing specialisation typically secure graduate roles with starting salaries ranging from approximately AUD $65,000–$85,000. The median early-career salary is around AUD $75,000–$80,000, depending on industry sector, employer, and location.
University–industry partnerships: Through its location in the Macquarie Park Innovation District, the university maintains strong links with leading multinational corporations, technology firms, financial institutions, and government organisations, creating valuable internship and employment opportunities.
Long-term accreditation value: Macquarie Business School holds both AACSB and EQUIS accreditation, placing it among a select group of internationally recognised business schools and enhancing the global credibility of the degree.
Graduation outcomes: Graduates are equipped to pursue careers across marketing, advertising, digital media, consulting, financial services, technology, retail, and corporate business environments, supported by strong analytical and strategic business skills.

Further Academic Progression:
After completing this degree, students can continue into postgraduate study through programs such as the Master of Marketing, Master of Management, Master of Business Analytics, Master of Commerce, or Master of Business Administration (MBA). These qualifications can support career advancement into senior marketing, strategic management, consulting, and executive leadership positions.