Bachelor of Business (Marketing)

3 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

QUT’s Bachelor of Business (Marketing) gives you a solid foundation in business while letting you dive deep into marketing strategy, consumer behaviour, digital marketing, and brand management. It’s perfect if you’re both creative and analytical — someone who wants to shape how businesses communicate, create value, and connect with customers in real, data-driven ways.

Curriculum Structure

Year 1
In your first year, you’ll get a strong grasp of core business knowledge, covering essentials like finance, accounting, economics, and the commercial/legal environment. You’ll also start exploring marketing in your second semester, learning the basics of Consumer Behaviour and Marketing so you can understand why people make the choices they do.

Year 2
Your second year focuses more on marketing specialisation. You’ll study units like Marketing and Audience Analytics, where you’ll learn to interpret consumer data, and Marketing Communication, where you’ll understand integrated communications, branding, and promotion. You can also choose electives or a second major, giving you flexibility to tailor your degree to your interests.

Year 3
In your final year, you’ll tackle the Real World Ready – Business Capstone, which simulates real business challenges and lets you gain experience in strategy, teamwork, and innovation. You’ll also complete advanced marketing units like Strategic Marketing or International Marketing, preparing you to create and execute impactful marketing strategies.

Focus Areas

Consumer Behaviour
Digital & Integrated Marketing Communications
Marketing Analytics
Strategic & International Marketing

Learning Outcomes

Graduates of this program will be able to:

Design marketing strategies that align with business goals and customer needs
Analyse and interpret consumer behaviour and market data
Develop integrated marketing communication plans for both digital and traditional channels
Execute well-researched, evidence-based marketing campaigns
Demonstrate professional readiness through real-world projects

Professional Alignment (Accreditation)

Completing this major may make you eligible for membership in respected professional bodies such as:

Australian Marketing Institute
Marketing Research Society of Australia
Australian Institute of Management
American Marketing Association
Australian Institute of Export

Reputation & Employability

QUT has over 20 years of experience in marketing education and is known for its strong industry connections. The course emphasizes work-integrated learning, giving you opportunities to intern, work on real projects, and even collaborate directly with clients — all of which build strong, job-ready skills. Graduates go on to work in roles such as account executive, market researcher, product manager, marketing communications officer, and organisational communication specialist.

Why It’s a Strong Choice

If you’re passionate about understanding people, shaping brands, and using data to make smart business decisions — all while gaining hands-on, real-world experience — this degree is designed to set you up for a dynamic, future-ready career in marketing.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Business (Marketing) at QUT, learning goes far beyond lectures and textbooks. From your first year, you’ll immerse yourself in real-world marketing challenges, developing practical skills that prepare you for a dynamic career. You’ll have access to state-of-the-art facilities, including QUT’s dedicated business labs and collaborative learning spaces, where you can experiment with marketing campaigns, consumer analytics, and digital tools. Throughout the program, you’ll work on group projects that mirror professional marketing environments, gain experience with industry-standard software, and have opportunities to engage with real clients and businesses. These experiences are designed to build both your confidence and your portfolio, ensuring you graduate ready to make an impact in the marketing world.

Here are some of the ways you’ll gain hands-on experience:

Collaborative group projects simulating real marketing campaigns and business challenges
Use of industry-standard software and digital marketing tools, including analytics platforms
Internships and placement programs with local and international businesses
Field trips and industry site visits to marketing agencies and corporate partners
Access to QUT’s business labs and learning hubs for practical workshops
Engagement with specialized institutes and research centers focused on consumer behavior, digital marketing, and innovation

Progression & Future Opportunities

Graduates of QUT’s Bachelor of Business (Marketing) leave university well-prepared to enter the workforce, combining hands-on marketing skills with sharp strategic thinking. Thanks to the degree’s strong connections with industry and emphasis on real-world experience, QUT graduates are highly employable across a wide range of sectors — from corporate organisations to consultancies and beyond.

Typical Job Roles
Graduates often find themselves in roles such as:

Marketing Communications Officer
Market Research Manager
Product or Brand Manager
Account Executive / Business Development Manager

Detailed Insights

University Services for Employment
QUT integrates work experience directly into the program through capstone units, where students tackle real marketing projects from industry partners. High-achieving students can also join the Corporate Partners in Excellence (CPIE) program, completing two 15-week corporate internships that provide valuable professional experience and networking opportunities.

The Career Centre at QUT offers guidance through mentoring, industry networking events, and placement assistance. Alumni frequently note that hands-on projects and internships were crucial in helping them land their first marketing roles.

For entrepreneurial-minded students, QUT’s Foundry provides mentorship, training, and even funding to help launch a marketing consultancy or start a business.

Employment Statistics & Salary
Marketing and business graduates from QUT have strong employment outcomes. About 74.5% of graduates are employed full-time shortly after finishing their studies, with an average starting salary of around AU$ 55,800. More broadly, roughly 81% of business students secure full-time employment after graduation.

University–Industry Partnerships
Through CPIE, QUT works closely with leading companies, giving students the chance to contribute to real business projects. In class, students may also work on live projects — for example, developing marketing strategies in collaboration with organisations like the Australian Grand Prix Corporation.

The Business School regularly hosts guest lectures, workshops, and networking events, creating direct opportunities to connect with marketing professionals.

Accreditation & Professional Recognition
The Bachelor of Business (Marketing) aligns with the requirements for membership in professional bodies such as the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association. It is also connected to Chartered Institute of Marketing accreditation, which adds extra professional credibility to your qualification.

Graduate Outcomes
QUT marketing graduates pursue careers across a variety of sectors — from large corporations and consultancies to start-ups and not-for-profits. Many alumni progress into leadership roles, become brand or product managers, or take on strategy-focused positions. The program’s focus on practical learning and mentorship equips students to launch strong careers.

Entrepreneurial students can leverage QUT’s Foundry and industry networks to start their own ventures, while others may follow more traditional corporate pathways.

Further Academic Progression
After completing the Bachelor, students can continue with a Bachelor of Business (Honours) in Marketing, completing a supervised thesis to develop independent research skills.

Postgraduate study options include:

Master of Business (Marketing) — for deeper expertise in strategic marketing, research, and international business.
Master of Business (Integrated Marketing Communication) — for students interested in integrated communications and advanced marketing strategies.