Bachelor of Business (Marketing)

3 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

The Bachelor of Business (Marketing) at Queensland University of Technology is designed to build strong foundations in business strategy, consumer behaviour, and modern marketing practice for students who want to succeed in fast-paced, global industries. It is ideal for students who are creative, analytical, and interested in understanding how brands connect with people and markets. The program is delivered at the Gardens Point campus, Brisbane, offering close access to the city’s major business and industry hub.

Curriculum Structure:

Year 1:
In the first year, students build essential business knowledge and marketing foundations. Core studies typically include Marketing Principles, Introduction to Business Law, and Business Communication. These units help students understand how markets operate, how organisations function, and how to communicate effectively in a professional environment.

Year 2:
In the second year, learning becomes more specialised with a focus on customer behaviour and strategic marketing tools. Students typically study units such as Consumer Behaviour, Digital Marketing, and Market Research. This year develops analytical and practical skills needed to design and evaluate real-world marketing strategies.

Year 3:
In the final year, students focus on advanced marketing strategy and professional application. Units such as Integrated Marketing Communication, Marketing Strategy, and Brand Management help students apply their knowledge to real industry challenges, often through case studies, projects, and capstone-style learning experiences.

Focus areas:

Marketing strategy, consumer behaviour, digital marketing, brand management, market research, business communication, and integrated marketing campaigns.

Learning outcomes:

Graduates will be able to analyse consumer data, design and implement marketing strategies, evaluate market trends, and communicate effectively across business environments, with strong skills in both creativity and data-driven decision-making.

Professional alignment (accreditation):

This program is aligned with industry expectations for marketing and business professionals and supports career readiness across corporate, government, and global marketing sectors through applied learning and industry engagement opportunities.

Reputation (employability rankings):

Queensland University of Technology is consistently recognised in national graduate outcomes surveys (QILT) for strong employability performance and practical, industry-focused teaching, with graduates highly regarded by employers across Australia and internationally.

Experiential Learning (Research, Projects, Internships etc.)

At the Queensland University of Technology (QUT), the Bachelor of Business (Marketing) is strongly focused on real-world, hands-on learning so students graduate with practical industry experience—not just theory. You’ll build job-ready skills through applied projects, industry collaboration, and access to professional marketing environments that reflect today’s workplace. Learning is embedded through real client briefs, teamwork-based assessments, and industry-linked experiences that mirror professional marketing practice. This connection between study and industry ensures students graduate confident in using marketing strategy, research, and digital tools in real business settings:

Work-Integrated Learning (WIL) units: opportunities to complete internships, industry projects, or professional placements with real organisations
QUT Business School Capstone units: final-year applied projects where students work in teams to solve real business and marketing challenges for industry clients
Industry project collaborations: assessment tasks based on real client briefs from businesses, agencies, and government organisations
Marketing research and analytics training: use of industry-standard tools and datasets for consumer insights, market research, and digital campaign analysis
Digital learning environments: access to QUT’s online learning platforms supporting collaborative projects, simulations, and interactive marketing strategy development
QUT Library and business databases: access to leading market research resources, academic journals, and industry intelligence databases used in professional marketing analysis
Group-based learning projects: teamwork-focused assessments that simulate real marketing agency environments, including campaign planning and brand strategy development
QUT Business School facilities: modern collaborative learning spaces designed to support innovation, teamwork, and applied business problem-solving

Progression & Future Opportunities

The Bachelor of Business (Marketing) at Queensland University of Technology prepares graduates to understand consumer behaviour, develop strategic marketing plans, and execute data-driven campaigns across digital and traditional platforms. You will graduate with strong analytical, communication, and problem-solving skills that are highly valued in modern marketing environments. Typical career pathways include Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Market Research Analyst, and Advertising Executive.

This industry-focused degree supports strong employability and career growth:

Career Preparation & Employability Services: QUT provides access to QUT Careers and Employability, offering personalised career consultations, resume and interview preparation, internship support, employer networking events, and career development workshops. Students also benefit from QUT’s Work Integrated Learning (WIL) programs, which connect study with real industry experience.
Employment Outcomes: QUT graduates are highly regarded by employers, with strong employment outcomes reported in national graduate surveys (QILT). Marketing graduates are employed across corporate organisations, advertising agencies, government departments, consulting firms, and digital media industries.
Median Salary: Graduates entering marketing and business-related roles typically earn a median starting salary of approximately AUD $65,000–$85,000 per year, with strong long-term progression into senior marketing, brand management, and leadership positions.
University–Industry Partnerships: QUT maintains strong partnerships with leading businesses, industry organisations, and government agencies. These partnerships support internships, industry projects, guest lectures, and real-world case studies aligned with current marketing trends and professional practice.
Long-Term Qualification Value: This degree provides a globally recognised qualification that builds both creative and analytical capabilities, ensuring graduates remain competitive across marketing, advertising, digital strategy, brand management, and business leadership roles.
Graduation Outcomes: Graduates develop skills in marketing strategy, consumer insights, digital marketing, data analysis, branding, communication, and campaign management. These capabilities prepare students for fast-paced and evolving roles in the marketing industry.

Further Academic Progression: After completing this program, graduates may pursue postgraduate study such as a Master of Business, Master of Marketing, Master of Business Analytics, Master of Digital Marketing, Master of Communication, or MBA. These pathways support progression into senior leadership roles, consultancy positions, and global marketing careers.