Bachelor of Business (Marketing)

3 Years On Campus Bachelors Program

Torrens University

Program Overview

The Bachelor of Business (Marketing) at Torrens University combines core business knowledge with specialised marketing expertise, helping students learn how to engage customers, build brand loyalty, and create strategic marketing campaigns in a rapidly evolving digital marketplace. Available at Sydney, Melbourne, Brisbane and Adelaide campuses, this program is ideal for students who are creative, commercially minded, and interested in consumer behaviour, digital marketing, branding, and business strategy.

Curriculum Structure

Year 1:
In the first year, students build a strong foundation in business and marketing principles while developing essential academic and professional skills. Subjects such as Academic and Business Communication Skills, Marketing in the Digital Era, and Integrated Marketing Communications introduce students to marketing fundamentals, customer engagement, market segmentation, and contemporary promotional strategies.

Year 2:
The second year focuses on understanding customers, business environments, and practical industry application. Through units including Consumer Behaviour, Customer Experience Management, and Industry Skills Project, students explore consumer decision-making, customer journey mapping, and apply their learning through industry-focused experiences that enhance employability.

Year 3:
In the final year, students develop advanced strategic marketing capabilities and global business awareness. Subjects such as Marketing Strategy, Brand and Product Management, and International Marketing teach students how to develop competitive marketing plans, manage brands and products, and create marketing solutions for international markets while responding to changing consumer and industry trends.

Focus Areas:

Digital Marketing, Consumer Behaviour, Brand Management, Customer Experience, Marketing Communications, International Marketing, Product Management, Strategic Marketing

Learning Outcomes:

Develop integrated marketing campaigns, analyse consumer behaviour, create digital marketing strategies, manage brands and products, evaluate market opportunities, apply customer experience principles, and develop strategic solutions for local and international business environments.

Professional Alignment (Accreditation):

The program was developed in consultation with the Australian Marketing Institute (AMI), ensuring industry relevance and alignment with contemporary marketing practices and employer expectations.

Reputation (Employability Rankings):

Torrens University places a strong emphasis on industry engagement and practical learning, incorporating industry work-integrated learning opportunities and professional experience projects throughout the degree to enhance graduate employability and workplace readiness.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business (Marketing) at Torrens University is designed around practical, industry-focused learning that helps students develop real-world marketing and business skills from the beginning of their studies. Rather than relying solely on theory, students work on authentic business challenges, marketing campaigns, consultancy projects, and professional placements that mirror industry practice. Throughout the degree, students gain hands-on experience using contemporary digital marketing and creative tools while building a professional portfolio that demonstrates their capabilities to future employers. The program also incorporates extensive Work-Integrated Learning, ensuring graduates leave with meaningful industry experience and professional connections:

300 hours of industry experience: Complete a substantial Work-Integrated Learning placement with an endorsed host organisation, allowing you to apply classroom knowledge in a professional marketing environment.
Industry Skills Project (IND101A): Participate in simulation-based workplace projects and engage directly with industry experts through live interviews and professional discussions, contributing 50 hours towards industry practicum requirements.
Industry Engagement Project (IND201A): Work on an industry-based consultancy project through Torrens University's Social Enterprise Hub, collaborating with external clients to solve real business challenges while earning an additional 100 hours of industry experience.
Adobe Creative Cloud Pro: Marketing students receive a complimentary Adobe Creative Cloud Pro licence throughout their studies and for six months after graduation, providing access to professional creative and content development software.
Digital marketing training: Subjects such as Marketing in the Digital Era, Integrated Marketing Communications, Marketing Strategy, and Brand and Product Management provide hands-on experience developing digital campaigns, audience strategies, and brand management solutions.
Marketing research projects: In Market and Audience Research, students conduct quantitative and qualitative market research projects, developing practical data collection and analysis skills used by marketing professionals.
Group consultancy and innovation projects: Students collaborate in team-based projects, including venture planning, business innovation proposals, strategic marketing development, and consultancy assignments for real clients.
Industry partner network: Students may access placement opportunities through Torrens University's network of industry partners, including organisations such as Accenture, Boston Consulting Group, Capgemini, Datacom, DXC Technology, L'Oréal, Nestlé, Red Havas, and Seven Network.
Careers Connect platform: Access Torrens University's Careers Connect database to find vetted placement and Work-Integrated Learning opportunities relevant to marketing and business careers.
Learning resources and libraries: Students have access to digital learning resources, online library collections, academic support services, and collaborative learning spaces across Torrens campuses.

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at Torrens University are equipped with practical marketing, business strategy, and digital communication skills that are highly sought after by employers. The program focuses on real-world application and industry engagement, preparing graduates to create effective marketing campaigns, analyse consumer behaviour, and drive business growth in a competitive marketplace. Typical career pathways include: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, and Market Research Analyst.

Careers support: Torrens University provides dedicated career services through its Employability Advantage program, offering career coaching, resume development, interview preparation, LinkedIn profile support, industry mentoring, and networking opportunities with employers.
Employment stats & salary: Marketing and business graduates in Australia typically achieve a median full-time salary of approximately AUD 65,000–75,000 in the early stages of their careers, with strong opportunities for progression into senior marketing and management positions.
University–industry partnerships: Torrens University collaborates with industry partners across business, marketing, technology, media, and professional services sectors, providing students with opportunities for industry projects, internships, and practical learning experiences.
Long-term accreditation value: Torrens University's business programs are designed with industry input and contemporary business practices, ensuring graduates develop relevant, job-ready skills aligned with employer expectations and emerging market trends.
Graduation outcomes: Graduates pursue careers across advertising agencies, corporate marketing departments, digital media organisations, consulting firms, startups, and not-for-profit organisations, with pathways into leadership, strategic marketing, and business development roles.

Further Academic Progression:
After completing this degree, graduates can continue their studies through postgraduate qualifications such as a Master of Business Administration (MBA), Master of Marketing, Master of Business Analytics, or other specialised master's programs in digital marketing, innovation, and strategic management, supporting advancement into executive and senior leadership positions.