Bachelor of Business (Marketing)

3 Years On Campus Bachelors Program

Torrens University

Program Overview

At Torrens University, the Bachelor of Business (Marketing) is a lively, hands-on degree that shows you how marketing powers business — from building brands and running campaigns to connecting with customers. It’s perfect if you’re creative and curious about what makes people tick, and eager to learn real marketing tools, digital skills and business basics that make you job-ready.

Curriculum Structure

Year 1
You begin by building a strong foundation in business communication and self-awareness through units like Academic and Business Communication Skills and Understanding Self and Others. Alongside, you dive into marketing basics — for example with Integrated Marketing Communications and Marketing in the Digital Era — where you learn how to talk to audiences, shape promotional messages and start thinking strategically about marketing.

Year 2
This year deepens your understanding of business and customer behaviour, with courses such as The Business Environment and Consumer Behaviour. You also begin to apply your emerging skills in a practical setting with the Industry Skills Project — shifting from theory to real-world marketing thinking and learning how businesses respond to environmental, social and economic changes.

Year 3
In the final year you'll tackle advanced and strategic marketing challenges, such as developing full marketing plans, doing market and audience research, and handling brand and product management. There’s also a strong focus on real-world work: an Industry Engagement or Consulting Project puts you into a professional setting to apply everything you’ve learned, polishing your readiness for a career.

Focus Areas: brand building, digital marketing, consumer behaviour, campaign design, market research

Learning Outcomes: graduates are able to craft strategic marketing plans, understand and influence consumer behaviour, manage brands and products, and confidently operate in fast-changing business environments

Professional Alignment (Accreditation): This degree is developed in consultation with the Australian Marketing Institute — meaning you learn what industry professionals expect, and graduate with credentials designed to meet real-world marketing standards.

Reputation (Employability + Rankings): Studying at Torrens University gives you a degree that blends academic quality with practical skills. Its commitment to contemporary, industry-relevant content and professional accreditation gives your CV a strong edge when job hunting — in fact many graduates go straight into roles such as marketing officers, brand managers or digital-marketing specialists.

Experiential Learning (Research, Projects, Internships etc.)

If you go for the Bachelor of Business (Marketing) at Torrens University Australia, you'll get much more than textbook theory — the program builds real, career-ready skills by giving you hands-on marketing experience, industry exposure, and opportunities to work on actual business challenges while you study. It’s designed so that by the time you graduate, you’ve already dipped your toes into the marketing world, worked collaboratively, and delivered real marketing output. Because everything from marketing strategy to consumer research to digital campaigns is taught alongside practical tasks, you learn by doing — setting you up for a professional marketing career, not just academic success.

Here are the tangible experiential-learning opportunities built into the program:

You receive 300 hours of professional work placement — meaning you get to work for real industry partners and apply your classroom knowledge in real business settings.
As part of core coursework, you complete an Industry Skills Project (50 hours), where you engage in simulated workplace tasks or even speak with industry professionals to understand workplace challenges and expectations.
Later on, you’ll do an Industry Engagement Project (100 hours) — a consultancy-style assignment (often through the university’s Social Enterprise Hub or in a workplace) where you help solve real marketing or business problems for clients.
In your final year, you take on an Industry Consulting Project (150 hours) — a substantial project that pulls together your learning, putting you in a professional-level consultancy role to deliver results for external organisations.
Throughout your degree you get access to a free Adobe Creative Cloud Pro licence, which means you can use industry-standard creative tools for marketing campaigns — great for building practical skills in digital marketing, content creation, and design.
The program also gives flexibility — you can study on campus, online or in blended mode — which means you can gain real-world work or internship experience alongside your studies more easily.

Progression & Future Opportunities

🎯 Graduate Outcomes & Career Fit

Graduates of this Marketing program routinely step into meaningful roles across marketing, sales, brand and digital domains. Typical positions include Marketing Officer, Assistant Brand Manager, Social Media Specialist, Sales Manager, or Marketing Manager.

Here’s what this means for you:

Real-world readiness from day one — the program includes 300 hours of work-integrated learning (industry placement or consultancy projects), so you don’t just learn marketing theory, you apply it in actual business settings with real clients and campaigns. That gives you a head-start when you look for a job.
Strong employability support — you’ll have access to Success Coaches, industry mentors, and regular sessions with marketing professionals. Torrens actively embeds industry input into its curriculum, helping align your education with what employers really need.
Up-to-date, industry-relevant curriculum — because the course is accredited by the Australian Marketing Institute, everything you learn meets current industry standards. You’ll study everything from digital marketing, brand building, consumer behavior, marketing strategy to integrated campaigns — giving you a broad toolkit to enter diverse industries.
Flexibility and global readiness — the program offers on-campus, online or blended study options, which is great if you want adaptability. And the training in digital and global marketing practices makes it easier to work in different international and multicultural markets.

📈 Further Academic Progression:

After finishing your Bachelor of Business (Marketing), you don’t have to stop there if you wish to deepen or broaden your learning. At Torrens, you can opt for postgraduate studies such as a Master of Business Administration (MBA) — which many students use to build leadership, strategic management, or global business skills on top of their marketing foundation.

If you’re inclined towards entrepreneurship, marketing research, or specialised marketing roles (e.g. digital strategy, brand consultancy), the MBA or other postgraduate pathways also give you a platform to refine your skills, build deeper business acumen and open more advanced career doors.