Bachelor of Commerce (Co-op) with Marketing Analytics

4 Years On Campus Bachelors Program

University of New South Wales

Program Overview

The Bachelor of Commerce (Co-op) with Marketing Analytics at University of New South Wales is a highly competitive industry-focused degree designed for students who want to combine marketing strategy with advanced data and analytics skills. Based at the Kensington campus in Sydney, Australia, the program is ideal for students who enjoy problem-solving, working with data, and understanding how real businesses make marketing decisions.

This degree blends academic learning with paid industry experience, giving students a strong professional advantage even before graduation.

Curriculum Structure

Year 1 – Foundations of Business and Marketing:
Students begin with core commerce subjects that build essential business knowledge. Key units include Accounting for Business, Microeconomics for Business, Marketing Fundamentals, and Business Statistics. This year develops a strong base in how markets operate and how data supports business decisions.

Year 2 – Marketing Analytics and Consumer Insight:
Students move into specialised learning focused on understanding customers and data-driven marketing. Core units include Consumer Behaviour, Marketing Research, Digital Marketing Analytics, and Data Analytics for Marketing. This year develops strong analytical thinking and introduces industry-standard marketing tools.

Year 3 – Industry Co-op Placement Year:
Students complete a full-time paid industry placement through the UNSW Co-op program, working with leading companies in marketing, consulting, or analytics roles. This year provides real-world experience in applying skills from marketing strategy, business intelligence tools, and data interpretation in live business environments.

Year 4 – Advanced Analytics and Strategic Marketing:
Students return to university for advanced study and capstone learning. Core units include Advanced Marketing Analytics, Marketing Strategy and Innovation, Business Forecasting, and a Capstone Industry Project, where students solve real business challenges using data-driven insights.

Focus Areas:

Marketing analytics, consumer behaviour, digital marketing strategy, data-driven decision making, business intelligence

Learning Outcomes:

Develop advanced skills in marketing analytics, consumer insight interpretation, strategic marketing planning, and data-driven decision-making for real business environments

Professional Alignment (Accreditation):

AACSB-accredited business school (UNSW Business School)

Reputation (Employability Rankings):

UNSW Business School is consistently ranked among the top business schools globally and is part of Australia’s Group of Eight, recognised by employers worldwide for strong graduate employability outcomes

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce (Co-op) with Marketing Analytics at University of New South Wales gain hands-on experience from day one, combining academic learning with real industry exposure through the UNSW Co-op Scholarship Program. The degree is designed to ensure students graduate with both technical marketing analytics capability and practical workplace experience, supported by strong industry partnerships and access to advanced business learning environments. Students also engage in data-driven projects, applied case studies, and collaborative learning that mirrors real business decision-making environments: this includes working with real datasets, solving marketing problems, and applying analytics tools used by industry professionals.

Co-op industry placements: Structured paid industry internships as part of the UNSW Co-op Scholarship Program, providing direct workplace experience with leading organisations in marketing, consulting, finance, and technology sectors.
Business analytics tools: Training in industry-standard analytics and data visualisation tools such as statistical software, programming environments, and business intelligence platforms used in marketing decision-making.
Group industry projects: Collaborative projects with real business partners where students analyse consumer data, develop marketing insights, and present strategic recommendations to industry stakeholders.
Specialised learning facilities: Access to UNSW Business School’s dedicated learning spaces including trading and analytics environments, behavioural research labs, and collaborative business innovation spaces designed for applied learning.
UNSW Library & digital resources: Extensive access to Australia’s leading academic library collections, business databases, marketing research platforms, and digital analytics resources supporting advanced study and research.
Work-integrated learning ecosystem: Integration of coursework with real-world business challenges through industry-led sessions, guest lectures, and professional mentoring from industry partners.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Co-op) with Marketing Analytics at University of New South Wales are industry-ready professionals who combine strong commercial knowledge with advanced analytical and practical workplace experience gained through the Co-op program. This unique blend of academic learning and paid industry placements prepares graduates to interpret complex marketing data, optimise customer strategies, and support high-impact business decisions. Typical career pathways include: Marketing Analyst, Customer Insights Specialist, Digital Marketing Strategist, and Business Intelligence Analyst.

Careers support: UNSW Business School provides extensive employability support through dedicated career coaching, employer networking events, resume and interview preparation, mentoring programs, internship coordination, and access to the UNSW Business School Careers Hub and industry engagement initiatives.
Employment stats & salary: Marketing analytics and commerce graduates in Australia typically achieve a median full-time salary of approximately AUD 85,000–100,000, with Co-op graduates often entering the workforce with higher starting salaries due to their structured industry experience.
University–industry partnerships: The Co-op program is built on strong partnerships with leading corporations across finance, consulting, technology, retail, and marketing sectors, providing students with multiple paid industry placements and direct employer engagement throughout their degree.
Long-term accreditation value: The UNSW Business School holds AACSB accreditation, a globally recognised mark of excellence awarded to top business schools worldwide, significantly strengthening international employability and professional recognition.
Graduation outcomes: Graduates secure roles in multinational corporations, consulting firms, financial services, technology companies, and digital agencies, with strong pathways into senior analytics, strategy, and leadership positions due to their extensive industry experience.

Further Academic Progression:
After completing this degree, graduates can progress into postgraduate study such as Master of Commerce (Marketing Analytics), Master of Business Analytics, Master of Marketing, MBA programs, or specialised data and digital transformation qualifications at UNSW or other leading global universities, supporting advancement into senior strategic, consulting, and executive leadership roles.