Bachelor of Commerce with Marketing

3 Years On Campus Bachelors Program

University of New South Wales

Program Overview

The Bachelor of Commerce with a Marketing major at UNSW Sydney equips students with a strong foundation in business while developing specialised expertise in understanding consumers, building brands, and creating effective marketing strategies. Campus Location: Kensington Campus, Sydney, New South Wales, Australia. This program is ideal for students who are interested in combining commercial knowledge with creativity, analytics, and customer-focused decision-making in a global business environment.

Curriculum Structure

Year 1:
In the first year, students build a solid business foundation through core commerce studies while gaining an introduction to marketing concepts. Subjects such as Marketing Fundamentals, Business Decision Making, and Accounting and Financial Management help students understand how organisations operate and how marketing contributes to business success. Students also begin developing analytical and communication skills essential for commercial environments.

Year 2:
During the second year, students deepen their marketing knowledge by exploring customer behaviour, market research, and strategic planning. Courses such as Consumer Behaviour, Marketing Research, and Managing People and Organisations examine how consumers make decisions and how organisations can use data-driven insights to create effective marketing strategies. Students also strengthen their problem-solving and teamwork capabilities through practical business applications.

Year 3:
In the final year, students focus on advanced marketing strategy and contemporary industry challenges. Subjects including Marketing Analytics, Advertising and Promotion Management, and Strategic Marketing Management allow students to apply analytical tools and strategic thinking to real-world business scenarios. The program culminates in developing professional-level marketing solutions that prepare graduates for immediate industry impact.

Focus Areas: Consumer Behaviour, Brand Management, Marketing Analytics, Digital Marketing, Market Research, Strategic Marketing, Advertising and Promotion, Customer Experience Management.

Learning Outcomes: Develop and implement marketing strategies, analyse consumer and market data, evaluate business opportunities, apply digital marketing tools, communicate effectively with stakeholders, and make evidence-based business decisions in global markets.

Professional Alignment (Accreditation): UNSW Business School is accredited by AACSB and EQUIS, placing it among a select group of leading business schools globally with dual international accreditation.

Reputation (Employability Rankings): UNSW is consistently ranked among the world's leading universities for graduate employability and business education, and is regularly recognised in global rankings including the QS World University Rankings and QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce (Marketing) at University of New South Wales gain practical, career-ready skills through a strong focus on industry engagement, real-world business problems, and data-driven marketing practice. Learning is built around applied projects, case-based teaching, and collaboration with industry partners, helping students understand how marketing decisions are made in real organisations. The program also develops confidence in modern marketing tools, analytics platforms, and strategic communication techniques used across global industries: this is achieved through hands-on learning experiences that closely mirror professional marketing environments.

Industry-based learning (Work Integrated Learning): Students engage with real organisations through structured industry projects, internships, and consulting-style assignments supported by UNSW Business School.
Marketing strategy & capstone projects: Final-year students complete applied marketing strategy projects where they work in teams to solve real business challenges for partner organisations.
Digital tools & analytics software: Students develop skills using industry-standard tools such as Microsoft Excel, R, Python, SPSS, and data visualisation platforms like Tableau for marketing analysis and decision-making.
Case study learning & simulations: Interactive classroom simulations and global business case studies are used to replicate real marketing decision-making environments.
Collaborative group projects: Students regularly work in teams on branding, advertising, and market research projects, reflecting real agency and corporate marketing workflows.
Career-focused ecosystem: UNSW Business School provides access to career development programs, employer engagement sessions, and networking events with leading global companies and marketing agencies.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce with Marketing at University of New South Wales are equipped with strong analytical, strategic, and creative skills that are highly valued in global business and marketing environments. The program develops expertise in consumer behaviour, brand strategy, digital marketing, and data-driven decision-making, preparing graduates to work in fast-paced, competitive industries. Typical career pathways include: Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst.

Careers support: UNSW Business School provides dedicated employability support through career coaching, employer networking events, resume and interview workshops, mentorship programs, internships, and access to the UNSW Business School Careers Hub.
Employment stats & salary: Commerce graduates in Australia typically achieve a median full-time salary of approximately AUD 75,000–90,000, with strong potential for rapid salary growth, particularly for graduates from Group of Eight universities like UNSW.
University–industry partnerships: Students benefit from strong links with global corporations, consulting firms, financial institutions, marketing agencies, and tech companies through internships, industry projects, case competitions, and employer engagement initiatives.
Long-term accreditation value: The UNSW Business School holds AACSB accreditation, a globally recognised mark of excellence awarded to leading business schools worldwide, strengthening international employability and professional credibility.
Graduation outcomes: Graduates pursue careers across multinational corporations, consulting firms, digital agencies, financial services, technology companies, and government organisations, with strong pathways into senior marketing, strategy, and executive leadership roles.

Further Academic Progression:
After completing this degree, graduates can progress into postgraduate studies such as Master of Commerce (Marketing), Master of Marketing, Master of Business Analytics, Master of Management, or MBA programs at UNSW or other leading global institutions, supporting advancement into senior leadership, consulting, and specialist strategic roles.