Bachelor of Commerce with Marketing Analytics

3 Years On Campus Bachelors Program

University of New South Wales

Program Overview

The Bachelor of Commerce with Marketing Analytics at University of New South Wales is designed for students who want to combine marketing strategy with data, technology, and analytical thinking to drive real business decisions. Studying at the Kensington Campus, Sydney, Australia, students learn how to interpret consumer data, optimise marketing performance, and build evidence-based strategies for global organisations.

Curriculum Structure:

Year 1:
In the first year, students build a strong foundation in core commerce and marketing principles, including subjects such as Marketing Fundamentals, Business Statistics, and Microeconomics for Business. This year focuses on understanding how markets operate and how data supports basic business decision-making. Students also develop essential analytical and communication skills needed for advanced study.

Year 2:
In the second year, learning becomes more specialised with courses such as Marketing Analytics, Consumer Behaviour, and Digital Marketing Strategy. Students begin working with real datasets and marketing tools to understand customer insights and campaign performance. This stage builds practical skills in interpreting data and applying it to real-world marketing challenges.

Year 3:
In the final year, students undertake advanced studies including Advanced Marketing Analytics, Predictive Analytics for Business, and Strategic Marketing Management, along with a capstone business analytics project. This year focuses on applying data-driven insights to solve complex marketing problems and develop high-level strategic recommendations for organisations.

Focus areas:
Marketing Analytics, Consumer Insights, Digital Marketing Strategy, Business Data Analysis, Predictive Modelling, Strategic Decision-Making

Learning outcomes:
Graduates develop strong analytical and marketing capabilities to interpret complex data, optimise marketing performance, and design evidence-based strategies that drive business growth across global markets.

Professional alignment (accreditation):
This program is aligned with AACSB-accredited standards through UNSW Business School, ensuring globally recognised quality and strong industry relevance.

Reputation (employability rankings):
UNSW is a Group of Eight university consistently ranked among the top universities globally (QS World Rankings), with strong employer recognition across Australia and internationally for business and analytics graduates.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce with Marketing Analytics at University of New South Wales develop hands-on, industry-ready skills by working directly with real datasets, business problems, and digital marketing technologies used in today’s analytics-driven organisations. Learning is highly applied, combining lectures with practical workshops, collaborative projects, and industry engagement so students graduate with both technical and strategic capability in marketing analytics.

Through structured experiential learning opportunities, students build proficiency in data interpretation, consumer insights, and marketing decision-making using contemporary tools and industry-relevant methods. A strong emphasis on real-world application ensures graduates are confident working with data and translating insights into actionable marketing strategies:

Work Integrated Learning (WIL) projects: Students engage in industry-based projects where they solve real business problems for organisations, often working in teams to deliver professional marketing analytics solutions.
Capstone business project: Final-year students complete a major capstone project applying marketing analytics techniques to real datasets, integrating strategy, research, and data interpretation.
Industry internships and placements: Opportunities are available through UNSW Business School employability programs, allowing students to gain professional experience in marketing, analytics, consulting, and digital strategy roles.
Advanced analytics tools and software training: Students develop skills using industry-standard tools such as Excel, statistical software, and programming environments used in marketing analytics and business intelligence.
Case competitions and industry challenges: Students participate in competitive business and marketing challenges, often judged by industry professionals, helping build problem-solving and presentation skills.
UNSW Business School learning environment: Access to modern learning spaces, collaborative study areas, and business-focused academic support within one of Australia’s leading business schools.
Library and digital research resources: Extensive access to academic journals, marketing databases, and digital research tools through the UNSW Library system to support data-driven learning and research projects.

Progression & Future Opportunities

Progression & Future Opportunities:
Graduates of the Bachelor of Commerce with Marketing Analytics at University of New South Wales are highly skilled in combining marketing strategy with data analytics to drive evidence-based business decisions. With strong expertise in consumer insights, statistical analysis, and digital marketing performance, graduates are well prepared for data-driven roles in modern marketing and business environments. Typical career pathways include: Marketing Analyst, Customer Insights Analyst, Digital Marketing Strategist, and Data-Driven Brand Manager.

Careers support: UNSW Business School offers dedicated employability services through career coaching, employer networking events, internship opportunities, resume and interview workshops, mentoring programs, and access to the Business School Careers Hub to support graduate employment outcomes.
Employment stats & salary: Marketing analytics and business graduates in Australia typically achieve a median full-time salary of approximately AUD 80,000–95,000, with strong demand for data-driven marketing professionals in both corporate and consulting sectors.
University–industry partnerships: Students benefit from UNSW’s strong connections with global corporations, consulting firms, financial institutions, tech companies, and marketing agencies through internships, industry projects, and real-world case studies.
Long-term accreditation value: The UNSW Business School holds AACSB accreditation, a globally recognised standard of excellence held by top business schools worldwide, enhancing international career mobility and long-term qualification value.
Graduation outcomes: Graduates secure roles across multinational corporations, digital agencies, consulting firms, technology companies, and financial services organisations, with strong pathways into senior analytics, marketing strategy, and leadership positions.

Further Academic Progression:
After completing this degree, graduates can continue into postgraduate programs such as Master of Commerce (Marketing Analytics), Master of Business Analytics, Master of Marketing, Master of Data Science, or MBA programs at UNSW and other leading global universities, supporting progression into senior leadership, consulting, and specialist analytics careers.