Bachelor of Commerce (Major: Marketing)

3 Years On Campus Bachelors Program

University of Notre Dame Sydney

Program Overview

The Bachelor of Commerce (Major: Marketing) at the University of Notre Dame Australia is designed for students who want to build strong business knowledge while developing specialist expertise in marketing, consumer behaviour, and brand communication. Campus Location: Sydney Campus – Broadway, Chippendale, New South Wales, Australia. Through practical learning, live client projects, and a compulsory internship, students graduate with the skills and experience needed to succeed in today's dynamic marketing industry.

Curriculum Structure

Year 1:
In the first year, students establish a solid business foundation by studying subjects such as BUSN1000 Economics, BUSN1110 Accounting for Business, and BUSN1220 Principles of Marketing. These units introduce key business concepts, market dynamics, and marketing fundamentals while developing analytical and communication skills essential for future marketing studies.

Year 2:
The second year focuses on developing specialist marketing knowledge through units including BUSN2520 Consumer Behaviour, BUSN2050 Integrated Marketing Communications, and BUSN2031 Business and Marketing Research. Students learn how consumers make purchasing decisions, how marketing campaigns are developed, and how market research informs strategic business decisions.

Year 3:
In the final year, students explore advanced marketing strategy through subjects such as BUSN3230 Services Marketing, BUSN3500 Strategic Marketing, and BUSN3540 International Marketing. The compulsory BUSN3900 Business Internship provides at least 150 hours of professional experience, allowing students to apply their learning in a real business environment and graduate job-ready.

Focus Areas: Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Strategic Marketing, International Marketing, Services Marketing, Brand Development, Business Analytics.

Learning Outcomes: Apply professional business and marketing skills ethically, analyse and solve business challenges using evidence-based research, think critically and strategically, communicate effectively with stakeholders, and deliver marketing solutions that create value for organisations and customers.

Professional Alignment (Accreditation): The program is an Australian-accredited higher education qualification delivered by the University of Notre Dame Australia and includes a compulsory business internship with a minimum of 150 hours of practical experience, ensuring strong industry relevance.

Reputation (Employability Rankings): The University of Notre Dame Australia received 5-star ratings for Student-Teacher Ratio, Skills Development, and Full-Time Employment in the Good Universities Guide 2026, highlighting its strong focus on graduate employability and student outcomes.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Commerce (Major: Marketing) at the University of Notre Dame Australia is designed with a strong emphasis on practical, career-focused learning. Rather than relying solely on lectures, students apply marketing concepts through team-based learning, client-focused projects, real-world case studies, and interactions with industry professionals. Throughout the degree, students develop hands-on experience in consumer behaviour, marketing communications, social media marketing, and strategic marketing while working on authentic business challenges.

This practical focus is reinforced through workplace learning and industry engagement opportunities, ensuring graduates leave with both academic knowledge and professional experience:

Business Internship: Students complete BUSN3900 Business Internship, which includes a minimum of 150 hours of practical industry experience in a professional workplace environment.
Live Client Projects: Marketing students work with real clients and organisations, applying marketing theory to genuine business challenges and campaigns.
Team-Based Learning: The School of Business incorporates collaborative projects and team-based activities that mirror professional marketing and business environments.
Industry Case Studies: Students analyse real business situations and marketing challenges, developing practical problem-solving and decision-making skills.
Marketing Research Experience: Courses such as Business and Marketing Research and Consumer Behaviour provide practical exposure to market analysis, customer insights, and evidence-based marketing decision-making.
Integrated Marketing Projects: Subjects including Integrated Marketing Communications, Strategic Marketing, Services Marketing, and International Marketing allow students to create and evaluate marketing strategies similar to those used by industry professionals.
Industry Speakers and Networking: Students attend presentations and seminars delivered by business leaders and industry professionals, gaining insights into current marketing practices and career pathways.
Future Business Leaders Network: Provides mentoring, professional networking opportunities, and access to Australian business leaders to help students build industry connections while studying.
Career Preparation Workshops: Students receive support through job application workshops, interview technique training, career planning seminars, and professional development coaching.
Study Abroad and Global Experiences: Students can participate in international exchange programs, study tours, professional placements, and cross-cultural learning opportunities that broaden global business perspectives.
Library and Learning Resources: Sydney students have access to university library services, digital databases, academic support resources, collaborative study spaces, and research materials that support business and marketing studies.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Major: Marketing) at the University of Notre Dame Australia develop a strong combination of marketing expertise, commercial awareness, and strategic thinking that is highly valued by employers. Through a blend of business knowledge and practical marketing skills, graduates are prepared to contribute to organisations across corporate, government, and not-for-profit sectors.

Typical roles include: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Market Research Analyst.

Career Development Support: Notre Dame Careers Service: Provides career guidance, resume and interview preparation, professional mentoring, networking events, and employability workshops to support students in securing graduate opportunities.
Employment Outcomes & Salary Insight: Australian business and marketing graduates typically achieve a median full-time starting salary of approximately AUD 65,000–70,000, with strong earning potential as they progress into specialist and management positions.
Industry Partnerships & Professional Experience: Work-Integrated Learning Opportunities: Notre Dame emphasises practical learning and industry engagement, enabling students to build professional networks and gain real-world business experience throughout their studies.
Accreditation & Long-Term Value: TEQSA-recognised Australian qualification: Provides nationally and internationally recognised credentials that support career mobility and access to postgraduate study opportunities.
Graduation Outcomes: Graduates leave with capabilities in consumer behaviour, marketing strategy, digital marketing, communication, market analysis, and business decision-making, allowing them to succeed across diverse business environments.

Further Academic Progression: Graduates can continue into postgraduate study through programs such as a Master of Business Administration (MBA), Master of Marketing, Master of Commerce, or specialised graduate certificates in marketing, leadership, business analytics, and management to further enhance career advancement opportunities.