Bachelor of Business (Event Management)

3 Years On Campus Bachelors Program

Torrens University

Program Overview

The Bachelor of Business (Event Management) at Torrens University is a hands-on, creative business degree designed for students who want to turn a passion for events into a profession. It’s ideal for people who enjoy planning, organizing, and bringing experiences to life — and want to learn everything from designing an event concept to managing budgets, marketing, and real-world execution.

Curriculum Structure

Year 1
In your first year, you build a foundation in both business thinking and event fundamentals. You’ll study courses like The Business of Events (EVT102), where you explore different types of events, learn how to design event concepts, choose venues, and think through what makes an event successful. Alongside that you’ll take Marketing in the Digital Era (MKT105), which introduces you to how marketing works today — from customer segmentation to promotions — a skill you’ll use when promoting events. You’ll also work on Academic and Business Communication Skills (BIZ106) and Understanding Self and Others (BIZ107), helping you communicate clearly and collaborate well — essential when you’re coordinating with clients, vendors, and teams.

Year 2
Second year takes you deeper into the mechanics of running events and managing business operations. Courses such as Event Management and Operations (EVT201A) help you understand the nuts and bolts: resources, processes, stakeholder communication, documentation, and logistics. With Event Technologies (EVT211) you explore how technology is transforming events — think digital tools, virtual-event platforms, and immersive experiences — so you stay ahead of industry trends. You’ll also study Accounting for Decision Making (BIZ201), giving you a handle on finance, budgeting, and ethical financial choices — handy when you’re managing event budgets or negotiating with vendors.

Year 3
In your final year, everything comes together as you prepare to run real events and step into the industry. Event Staging and Production (EVT304) challenges you to plan and deliver a live event — collaborating, leading a team, thinking on your feet, and delivering an experience from concept to wrap-up. Complementing that, Ethics and Sustainability (MGT301A) encourages you to think about responsible event planning and sustainable practices — increasingly important for modern events. You’ll also have the chance to work on a substantial industry-based project or consultancy through the Industry Consulting Project (IND301A), giving you real-world exposure, industry contacts, and a portfolio piece that shows you’ve delivered under real conditions.

Focus Areas
Event planning, operations & logistics, marketing & promotion, event technology, business fundamentals

Learning Outcomes
Graduate ready to design, manage, market and deliver live events — from small corporate gigs to large-scale festivals — with professional confidence, operational efficiency and creative flair.

Professional Alignment (Accreditation)
This degree is recognised under Australia’s national qualification framework (AQF Level 7) and includes 300 hours of industry placement — meaning you don’t just learn theory, you build real-world experience. By studying with Torrens University you graduate with credentials that reflect both academic standards and practical, employable expertise.

Reputation (Employability & Rankings)
Torrens University is known for putting employability front and centre: this event-management degree is delivered by industry-savvy staff, includes hands-on training and placements, and is designed to get you job-ready. The program’s emphasis on real-world skills, flexibility (online or on-campus), and industry engagement makes it a smart pick for anyone serious about launching a career in events or promotions.

Experiential Learning (Research, Projects, Internships etc.)

Torrens University Australia Bachelor of Business (Event Management) program is built around real, hands-on learning — not just theory. From day one, the curriculum is designed so you’re not only studying how events work — you’re actually planning, working with clients, using industry tools, and delivering real events. Over the three years, you’ll graduate with tangible, career-ready experience rather than just a certificate.

Here’s what you’ll actually get to do in this program:

Live industry placements (300 hours): As part of the degree you complete formal work-integrated learning, spending hundreds of hours working with industry professionals. This connects you directly with the real world of event management.
Event staging & production – run a real event: In the “Event Staging and Production” subject, you won’t just study — you’ll lead and deliver a live event from planning through execution, with a client brief, team collaboration, stakeholder communication and full operational responsibility.
Event technologies & contemporary tools: Through the “Event Technologies” course you’ll explore how evolving technologies shape event planning and delivery — then practice applying them to design engaging, modern events.
Full event planning & operations from concept to completion: In core courses like “The Business of Events” and “Event Management and Operations,” you’ll design event experiences, select venues, theme events, manage logistics, coordinate resources and handle the many moving parts that make events successful.
Business, marketing, financial and project-management skills tailored to events: Alongside creative work, you’ll learn marketing (including digital era marketing), budgeting and financial decision making, project management (waterfall and agile frameworks), and customer experience strategies.
Teamwork, communication, leadership and organisational skills: With subjects like “Understanding Self and Others,” “Developing People and Culture,” plus project-based coursework, you’ll sharpen your ability to lead teams, manage people, collaborate, and deal with real workplace dynamics.
Real-world consultancy projects: Through “Industry Engagement Project” and “Industry Consulting Project,” you’ll work on consultancy-type assignments — either with external clients or via Torrens’ enterprise hub — solving genuine problems for real organisations and building a portfolio of professional work.

If you value learning by doing, building a professional network, and having concrete event-management credits under your belt by graduation — this program gives you exactly that.

Progression & Future Opportunities

If you join the Bachelor of Business (Event Management) at Torrens University, you’ll finish with real-world-ready skills that make you employable — often landing full-time roles within a year of graduating. Typical careers for grads include Event Manager, Event Coordinator or Project Manager, Promotions Manager, and even Director-level roles at event or hospitality firms. You could also branch out and start your own events business if you wish.

Here’s what this means for you:

The program gives you 300 hours of structured industry experience (through “Industry Skills Project” and “Industry Engagement Project / consulting-style placements”), so you graduate not just with theory — but real, hands-on practice in event planning, operations, and marketing.
Torrens University Australia applies a strong employability-first approach: students are mentored by industry professionals and success coaches, and benefit from regular guest lectures, career expos and industry-connect events.
Torrens reports that around 96% of graduates secure employment within 12 months, which shows how well the degree aligns with employer needs and global event-industry demand.
The curriculum covers event staging and production, financial, legal and logistical planning, marketing and sponsorship strategy — giving you a broad, flexible skill set you can apply across hospitality, tourism, corporate events, entertainment, conferences, weddings, sports events, and more.
Because the course is delivered through a university with strong industry engagement, you build networks and connections that can launch your career, whether in Australia or internationally.

Further Academic Progression:
After finishing this bachelor’s degree, you could continue studying — say, by moving into a postgraduate business qualification or a specialized master’s in hospitality management, marketing, or business management. This could deepen your strategic, leadership, or operational skills, and potentially open doors to senior-level management roles (e.g. Director of Events, Global Events Lead).