Enter OTP
The Bachelor of Communication and Media at University of Canberra is a hands-on degree that equips you with practical skills in storytelling, content creation, and audience engagement from day one, perfect for creative students passionate about journalism, social media, PR, or media production. You'll dive into real-world projects in pro facilities like TV studios and editing suites, building a standout portfolio while exploring majors like Marketing Communication, Public Relations, Journalism, Sports Media, or Media Production to match your interests.
Curriculum Structure
Year 1
You'll kick off with foundational skills in media writing and production, getting straight into practical projects that build your confidence. Core units like Media Writing, Content Creation, and Audience Engagement teach you to research, verify information, and craft stories for any platform, while introducing digital tools and how media shapes society. It's designed to let you sample majors early, so you can explore journalism or social media before specializing.
Year 2
Here, you'll deepen your expertise with multiplatform production and analysis, collaborating on published work and industry briefs. Key units such as Multimedia Production, Social Media Publishing, and Broadcast Interviewing hone your editorial judgement, video editing, and audience analytics skills across news, branded content, or campaigns. This year ramps up the hands-on action in facilities like UCFM radio, preparing you for real professional challenges.
Year 3
Your final year focuses on advanced specialization and professional practice, capping off with Work Integrated Learning (WIL) for portfolio-boosting experience. Dive into major-specific units like Digital Storytelling and Campaign Planning for PR/Strategic Communication, Camera Operation and Video Editing for Media Production, or Sports Reporting for Sports Media, plus electives in crisis management or influencer marketing. You'll graduate ready to launch with published clips, networks, and job-ready expertise.
Focus areas
Choose from dynamic majors including Journalism (research and ethical reporting), Marketing Communication (brand campaigns and audience analysis), Public Relations and Strategic Communication (reputation management and digital engagement), Sports Media (live coverage and data journalism), Social Media and Content Creation (platform strategy and analytics), or Media Production (video/audio tech and storytelling).
Learning outcomes
Develop strong research, writing, and production skills; master multiplatform content creation and editorial judgement; analyze media's societal impact; and gain practical experience in professional facilities to build a career-ready portfolio with real published work.
Professional alignment (accreditation)
The degree aligns with industry standards through accreditations like the International Advertising Association and Media Federation of Australia (noted in related comms programs), plus embedded WIL for direct professional pathways.
Reputation (employability rankings)
UC's Communication and Media grads excel in employability, with strong outcomes in journalism, PR, and production roles—backed by our "learn by doing" approach and industry partnerships that produce job-ready talent.
At the University of Canberra's Bachelor of Communication and Media, you'll dive straight into experiential learning from your first semester through our Work Integrated Learning (WIL) program, building real-world skills by creating content for actual clients, tackling live briefs, and developing a professional portfolio. You'll get hands-on in state-of-the-art media spaces like UCFM—Canberra's top student radio station—and our TV studio, while borrowing industry-standard equipment from the Media Resource Centre to produce multimedia content, podcasts, and social campaigns using current digital tools.
Here's what sets our program apart with specific opportunities tailored just for you::
- Internships and WIL placements: Up to 200 hours with partners like ABC, Edelman, Cre8ive, ACT Government, Brumbies, Crux Media, and Seven West Media, giving you CV-ready experience in content production and professional workflows.
- Group projects and collaborations: Work on live briefs with peers and industry pros, publishing real content for The Owl (our journalism masthead) or UCFM, plus planning social media campaigns and multimedia storytelling.
- Professional studios and digital tools: Access TV studio, editing suites, green room, VA booth, audio/visual studios, and Media Resource Centre for hands-on production with industry-standard gear and current digital technologies.
- Practical media production: Create for real platforms at UCFM radio, write multi-platform journalism, and use data analytics for audience engagement—no generic labs, just comms-focused facilities built for your success.
The Bachelor of Communication and Media at the University of Canberra prepares students to become confident and industry-ready communication professionals in today’s fast-changing media world. Students gain practical experience through internships, live projects, campus media platforms and strong industry engagement, creating pathways into careers such as journalist, social media manager, PR consultant, media producer and marketing communication specialist. The course is designed to help graduates build a professional portfolio, develop hands-on skills and adapt to emerging digital media trends.
Future progression & opportunities:
Complete at least 100 hours of approved industry internship placement during the degree
Access professional learning facilities including UCFM radio station, television studios, editing suites and The Owl journalism platform
Learn from industry-active academics and work on real-world communication and media projects
Build industry connections through Work Integrated Learning opportunities with organisations such as ABC, Crux Media, Seven West Media, the Brumbies and the Australian Public Service
Develop versatile skills across journalism, marketing communication, sports media, public relations, social media and media production
Graduate with practical experience in storytelling, multimedia production, audience engagement and communication strategy
Benefit from the university’s strong focus on ethical communication, teamwork, professional practice and global perspectives
Choose specialist majors including Journalism, Sports Media, Media Production, Public Relations and Strategic Communication, Social Media and Content Creation, and Marketing Communication
Career opportunities may include advertising specialist, brand strategist, editor, broadcaster, journalist, content creator, media advisor, social media manager and strategic communication consultant
Further Academic Progression:
After completing this degree, students can continue into postgraduate studies in communication, media, journalism, marketing, digital media, public relations or strategic communication. Graduates may also pursue specialised master’s programs in creative industries, business communication or media production to further expand their professional expertise and leadership opportunities.
Portfolio entry optionalGCE A Levels (best 3 A2 subjects) – Overall aggregate based on best 3 AL subjects where A=6, A=5, B=4, C=3, D=2, and E=1.; total aggregate score 8.Work experience optionalInternational Baccalaureate (IB) – Total aggregate score (Diploma completed; includes IB Diploma and Bilingual Diploma from overseas schools in any exam session and Australian schools prior to November 2022 session) 24.English language requirements : An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent) or TOEFL iBT – Overall score of 67 with Reading 16, Listening 16, Speaking 19, and Writing 19.domestic students are generally offered a Commonwealth Supported Place (CSP), with an estimated student contribution of AUD 16,992 per year (Arts / Society and Culture fee band).Canada: British Columbia – Overall grade average 3.0; Ontario Secondary School Diploma – Grade 12 U and M courses 67%; New Brunswick, Newfoundland, Prince Edward Island, Quebec, Saskatchewan, Nova Scotia, Manitoba – 53%; Alberta – Aggregate (best 5 subjects at 30-level) 307.China: National Entrance Examination (Gaokao) (750 total aggregate): Overall grade average 427India: Indian School Certificate Examination (ISCE) awarded by the Council for Indian School Certificate Examination – 65%; Indian Higher Secondary Certificate (State Board qualifications) – 70%; All India Senior School Certificate (AISSC) awarded by the Central Board of Secondary Education (CBSE) – 65%.Nepal: Higher Secondary Education Certificate (Years 11 + 12 completed; GPA used from 2018 onwards) – 70% (pre-2018) or GPA 2.80; Nepalese Proficiency Certificate (minimum 3 years duration) – 70%.Pakistan: Intermediate/Higher Secondary School Certificate – Overall average grades across all academic subjects 70%.USA: Scholastic Aptitude Test (SAT, 1600 scale) – Total aggregate score (Math + Evidence-based Reading and Writing) 1020, requires completion of High School; American College Test (ACT) – Composite score 18, requires completion of High School.Brand managerMarketing coordinatorMedia plannerDigital marketing specialistContent creatorCopywriterMarket research analystSports reporterSports broadcasterSports producerCommentatorLeague communicationsMedia managerAnalystJournalistReporterProducerPresenterEditorPodcasterMedia advisorTechnical writerCommunications officerPublic relations coordinatorPublicistStakeholder engagement specialistCommunity relations coordinator
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