Bachelor of Digital Marketing

3 Years On Campus Bachelors Program

International Graduate Institute

Program Overview

The Bachelor of Digital Marketing at International Graduate Institute (IGI) is a good fit for students who want to build a career in the growing digital marketing industry. The course combines marketing and business knowledge with practical skills in areas such as social media, content, analytics and e-commerce, while also giving students the chance to gain workplace experience through professional placement.

Curriculum structure

Year 1: The first year builds a strong foundation in business, marketing and digital skills. Students study subjects such as Introduction to Management, Introduction to Marketing, Consumer Behaviour, Data Driven Decision Making, Digital Marketing: An Introduction, Digital Toolkit and Writing Digital Marketing Contents, helping them understand how businesses reach and engage their audiences online.

Year 2: Students move into more specialised marketing and digital business concepts. Subjects including Marketing Research, Digital Business, Creativity and Innovation for Business, E-commerce Development, Integrated Marketing Communications and Analytics and Data help students develop skills in researching audiences, managing digital businesses, creating campaigns and using data to make marketing decisions.

Year 3: The final year focuses on more strategic and specialised areas of digital marketing, including International Marketing, Social Media Marketing, Digital Marketing Strategy, Digital and Emerging Technology Marketing and Digital Branding. Students also complete a Professional Placement and Capstone Project, allowing them to gain practical workplace experience and apply what they have learned to a real-world project.

Focus areas

Digital marketing, social media marketing, content creation, e-commerce, marketing analytics, digital branding, international marketing, emerging technologies, integrated marketing communications and digital marketing strategy.

Learning outcomes

Students develop practical digital marketing and business knowledge, along with skills in research, data analysis, strategic decision-making, communication, problem-solving and teamwork. They also learn how to respond to changing marketing trends and use digital technologies effectively and responsibly.

Professional alignment (accreditation)

The Bachelor of Digital Marketing is TEQSA-accredited and recognised at AQF Level 7. Its professional placement and capstone project also give students an opportunity to connect their classroom learning with real workplace situations.

Reputation (employability rankings)

IGI does not currently publish a QS, Guardian or other major employability ranking for this program. Instead, its strongest employability features are the professional placement, capstone project, e-Portfolio opportunity and industry-focused curriculum, which prepare graduates for roles such as Digital Marketing Specialist, SEO/SEM Specialist, Content Creator/Strategist and Social Media Manager.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Digital Marketing at International Graduate Institute (IGI) is designed to keep learning practical and connected to the workplace. Students work on projects throughout the degree, use digital tools in their studies and can build an e-Portfolio to showcase their skills. The strongest hands-on component comes in the third year through a professional placement and capstone project, allowing students to apply their knowledge in a real workplace and work on a practical business problem.

Students gain practical experience through:

Professional placement: The third-year WIL301 Professional Placement and Capstone Project includes a minimum of 150 hours of workplace placement, giving students direct professional experience.
Real-world projects: The capstone component involves identifying a workplace problem, conducting research and developing an appropriate response.
Digital tools: Students study DMKT102 Digital Toolkit alongside subjects covering e-commerce, digital analytics, social media and emerging technologies. IGI also provides access to Microsoft Office 365, including Word, Excel, PowerPoint, Outlook and OneNote.
Group projects and presentations: Students complete a mix of individual and group tasks, presentations, assignments, simulations and case studies, helping them develop collaboration and communication skills.
e-Portfolio: Students can develop an e-Portfolio showcasing the knowledge and skills they build during the degree, which can also be useful when demonstrating their abilities to employers.
Technology-enabled classrooms: IGI's Sydney campus provides modern classrooms with technology-enabled teaching spaces, data projection and free Wi-Fi. The classrooms support different learning formats, including group discussions and presentations.
Moodle learning platform: Students have access to Moodle as an additional digital learning environment alongside their face-to-face classes.
Sydney campus location: The campus is located at 540 George Street, Sydney, close to Town Hall and major public transport connections, placing students in the centre of Sydney's business environment.

Facilities: IGI Sydney Campus provides modern classrooms, technology-enabled teaching spaces, Wi-Fi, digital learning resources and student facilities to support the program.

Progression & Future Opportunities

Graduates of the Bachelor of Digital Marketing at International Graduate Institute (IGI) develop a mix of marketing knowledge, digital skills, analytical abilities and practical workplace experience. The degree can prepare students for roles such as Digital Marketing Specialist, SEO/SEM Specialist, Content Creator/Strategist and Social Media Manager, with the final-year placement providing valuable exposure to professional practice.

IGI supports students in turning their studies into career opportunities through:

Professional placement: The WIL301 Professional Placement and Capstone Project includes a minimum of 150 hours of workplace placement, allowing students to apply their knowledge in a professional environment and complete a workplace-based project.
Career-focused support: IGI's student services team supports students throughout their studies, while the institute highlights career pathways and networking opportunities as part of its student offering.
Industry-informed teaching: The program incorporates the experience of industry specialists alongside academic learning, helping students connect digital marketing theory with professional practice.
Portfolio development: Students can create an e-Portfolio showcasing the knowledge and skills they develop during the degree, giving them practical material to present to potential employers.
Employment and salary figures: IGI does not currently publish graduate employment rates, average graduate salaries or program-specific salary figures, so there are no official IGI statistics that can be reliably quoted.
Industry partnerships: IGI confirms that students can undertake professional placements with leading companies, although it does not publish a named list of specific industry partners for this degree.
Long-term qualification value: The degree is TEQSA-accredited and recognised within the Australian Qualifications Framework (AQF). The current accreditation period for the Bachelor of Digital Marketing runs through 23 November 2027.
Graduate capabilities: Students develop professional practice, communication, critical thinking, digital literacy, innovative problem-solving, independent self-management and leadership skills alongside their specialist digital marketing knowledge.

Further Academic Progression: After completing the bachelor's degree, students can continue into postgraduate study in areas such as digital marketing, marketing, business, management or communications. Students can also explore master's-level programs at other Australian or international universities, subject to meeting the relevant institution's admission requirements.