Bachelor of Communication (Media and Communication Industries)

3 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

The Bachelor of Communication (Media and Communication Industries) at Queensland University of Technology explores how digital platforms, streaming media and social content shape today’s communication landscape while building skills in audience engagement and media strategy. The program is ideal for students interested in social media, digital content and media industries, combining communication theory with practical industry-focused learning.

Curriculum structure

Year 1:
You’ll begin by developing a strong foundation in communication and media industries, learning how audiences interact with digital platforms and how media organisations operate. Introductory units such as Understanding Media Industries, Digital Communication and Audience Analysis help build skills in communication writing, research and collaborative project work.

Year 2:
In your second year, you’ll deepen your knowledge of digital media sectors and cultural trends shaping communication industries. Units such as Social Media, Pop Culture Industries and Media Analytics focus on audience research, platform strategy and developing practical skills in managing digital communication campaigns.

Year 3:
The final year focuses on advanced industry practice and professional preparation. You’ll complete higher-level units such as Communication Strategy, Industry Project and Work Integrated Learning, while also choosing electives, a second major or minors to broaden your expertise and career direction.

Focus areas (in a string):
Digital media industries, social media strategy, audience analytics, pop culture industries, communication strategy, digital platforms, media trends, content development, audience engagement, industry research

Learning outcomes (in a string):
Analyse media industries and audiences, develop communication strategies for digital platforms, create engaging media content, apply social media and analytics tools, evaluate cultural and technological trends, conduct audience research, collaborate on industry projects, communicate professionally across platforms

Professional alignment (accreditation):
Industry-focused curriculum with opportunities for internships, industry projects and work-integrated learning designed to build professional experience in media, communication and digital industries.

Reputation (employability rankings):
QUT is ranked among the world’s top universities for communication and media studies, with strong industry partnerships and a focus on real-world employability.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Communication (Media and Communication Industries), you’ll develop practical skills by working on real communication challenges, analysing digital platforms and creating audience-focused media strategies. The course emphasises hands-on learning through industry projects, collaborative assessments and opportunities to gain professional experience, helping you understand how communication industries operate in real-world environments. You’ll also learn using current digital tools and research-informed approaches while building a portfolio that reflects industry expectations:

Work-integrated learning units that allow you to gain academic credit through professional industry experience
Internship opportunities with media, communication, marketing and digital content organisations
Collaborative group projects focused on social media campaigns, audience analysis and communication strategy
Practical assignments involving digital platforms, content planning and media industry research
Industry guest lectures and engagement with communication professionals
Opportunities to complete industry-based projects as part of final-year study
Access to QUT creative industries facilities, collaborative learning spaces and digital production environments
Use of analytics, social media and communication planning tools within coursework
Professional portfolio development through real-world communication tasks

Progression & Future Opportunities

Graduates of the Bachelor of Communication (Media and Communication Industries) at QUT are well-prepared for careers in digital media, marketing, public relations and communication strategy. You’ll build practical skills in content creation, audience analysis and digital communication, opening doors to roles such as digital communication specialist, social media manager, media planner and marketing coordinator. The program focuses on real industry experience, helping you transition smoothly into professional media environments:

QUT Career and Employment Service supports students with career planning, resume development, interview preparation and job search guidance
Strong industry connections with media, advertising and communication organisations, including opportunities for internships and professional placements
Graduates are equipped for roles in media agencies, digital marketing teams, government communication departments and global media companies
Learning is supported by QUT’s Digital Media Research Centre, linking teaching with current industry research and innovation
Work-integrated learning and internships improve employability and provide real-world professional experience before graduation
Skills developed in digital strategy, communication planning and audience engagement are highly valued across multiple industries
The degree builds long-term career flexibility, allowing graduates to move across media, marketing and communication roles

Further Academic Progression:
After completing this program, students can continue their studies with postgraduate options such as a Master of Communication or Master of Digital Communication at QUT, or pursue honours and research pathways for deeper academic or industry specialisation.