Bachelor of Communication (Promotional Communication)/Bachelor of Laws (Honours)

5 Years On Campus Bachelors Program

Queensland University of Technology

Program Overview

The Bachelor of Communication (Promotional Communication) / Bachelor of Laws (Honours) at QUT combines creative communication skills with professional legal training, preparing you for careers where media, branding and law connect. It is ideal for students interested in advertising, digital communication, public relations and legal practice, especially in areas involving media regulation, intellectual property and communication strategy.

Curriculum structure

Year 1:
In your first year, you develop a foundation in both communication and law while building creative and analytical skills. Communication units such as Communication in the Digital Age, Visual Communication and Understanding Audiences introduce you to branding, media and audience engagement, while law units including Introduction to Law and Legal Institutions and Legal Research and Writing help you understand legal systems and professional legal communication.

Year 2:
During the second year, you begin specialising in promotional communication while continuing your core law studies. Units such as Advertising Strategy, Brand Communication and Media Production focus on campaign development, storytelling and communication planning, while law subjects like Contract Law and Criminal Law strengthen your understanding of legal principles and real-world legal issues.

Year 3:
In the third year, your learning becomes more industry-focused and interdisciplinary. You explore integrated communication campaigns, audience analytics and digital content strategy while studying areas such as Constitutional Law and Administrative Law, helping you understand how legal frameworks influence communication and media industries.

Year 4:
At this stage, you work on advanced communication strategy and specialised legal studies connected to modern business and media environments. You may study communication industry projects alongside legal topics such as Equity and Trusts, Commercial and Personal Property Law, and areas related to technology and innovation.

Year 5 to final year:
In the final stage of the degree, you complete advanced electives, industry projects and professional preparation experiences. This allows you to graduate with both creative communication expertise and strong legal knowledge, preparing you for careers across media, business and law.

Focus areas (in a string):
Promotional communication, advertising strategy, digital media, brand communication, integrated communication campaigns, legal research, constitutional law, contract law, media regulation, communication ethics, law and technology, audience analytics

Learning outcomes (in a string):
Develop strategic communication campaigns, create persuasive brand messaging, analyse media and audience behaviour, apply legal reasoning and research skills, understand media and communication law, evaluate ethical and regulatory issues, develop negotiation and critical thinking skills, communicate effectively across legal and media environments

Professional alignment (accreditation):
The Bachelor of Laws (Honours) is professionally recognised for progression toward legal practice in Australia after completing Practical Legal Training. The communication component is strongly industry-focused with practical projects, industry engagement and work-integrated learning opportunities.

Reputation (employability rankings):
QUT is recognised for producing industry-ready graduates in both communication and law, with strong practical learning, industry partnerships and graduate employability outcomes.

Experiential Learning (Research, Projects, Internships etc.)

In the Bachelor of Communication (Promotional Communication) / Bachelor of Laws (Honours) at QUT, you develop practical skills through a combination of creative communication projects and professional legal training. The program gives you hands-on experience in branding, media strategy, campaign development and legal analysis while working on real-world style projects that reflect both agency and legal environments. You’ll learn in collaborative spaces, engage with industry professionals and build a portfolio that combines communication creativity with legal expertise:

Work on real client-style communication campaigns and strategic branding projects
Build a professional portfolio featuring advertising content, media campaigns, digital communication projects and legal research work
Internship and placement opportunities with media, communication and industry organisations including Network Ten and Brisbane Festival
Learn audience analytics, social media strategy and digital communication planning using industry-relevant tools
Study alongside academics connected to QUT’s Digital Media Research Centre and communication research networks
Participate in collaborative group projects that mirror advertising agencies, communication teams and legal workplace environments
Opportunities for international study tours exploring global communication and media practices
Access to QUT libraries, creative learning spaces and digital production facilities supporting both communication and law studies
Develop practical legal research, writing and professional communication skills through case analysis and law-focused assessments
Learn from industry-active teaching staff with experience across communication, branding, media and legal sectors

Progression & Future Opportunities

Graduates of the Bachelor of Communication (Promotional Communication) / Bachelor of Laws (Honours) at QUT are prepared for careers that combine creative communication skills with professional legal expertise. This double degree creates opportunities across media, advertising, corporate communication and legal industries, leading to roles such as media and communications lawyer, brand strategist, corporate affairs advisor and public relations consultant. It is especially valuable for industries connected to digital media, advertising regulation, intellectual property and corporate reputation management:

QUT Career and Employment Service offers personalised support including resume writing, interview preparation, networking events and career planning assistance
Internship and work-integrated learning opportunities with media, communication and corporate organisations
Industry connections with organisations such as Network Ten, Brisbane Festival and communication agencies
Practical skill development in branding, campaign strategy, legal research, negotiation and communication management
The Bachelor of Laws (Honours) is professionally recognised for progression toward legal practice in Australia after completing Practical Legal Training
Communication studies are aligned with current industry trends in digital media, advertising and corporate communication
Graduates are prepared for careers across law firms, media companies, advertising agencies, government organisations and corporate sectors
The double degree structure offers strong long-term career flexibility across both communication and legal industries
QUT’s industry-focused learning approach helps students graduate with practical experience and professional confidence

Further Academic Progression:
After completing this program, students can continue into Practical Legal Training to qualify for legal practice in Australia or pursue postgraduate study such as a Master of Laws. Graduates may also continue with advanced study in communication, digital media, public relations, corporate communication or interdisciplinary research areas.