Bachelor of Commerce/Bachelor of Communication

4 Years On Campus Bachelors Program

Deakin University

Program Overview

This double degree at Deakin University combines commerce and communication, giving you strong business knowledge alongside practical communication skills for today’s global and digital workplaces. It is designed for students who want career flexibility across industries like marketing, media, corporate business, and public relations.

Curriculum Structure
In the first year, students build a strong foundation in both disciplines through core units such as Accounting for Decision Making (MAA103), Economic Principles (MAE101), Marketing Fundamentals (MMK101), and Gutenberg to Zuckerberg: Communication in Everyday Life (ACC100). This year helps you understand key business concepts while also developing essential communication and media literacy skills.

In the second year, students begin to specialise by selecting a commerce major such as Finance, Management, or Marketing while continuing communication studies in areas like journalism, advertising, or public relations. Units like Business Analytics (MIS171) and Communication and Persuasive Presentation (AWL201) help connect analytical thinking with effective communication practice.

In the third year, the focus shifts to more advanced and applied learning, with higher-level commerce subjects alongside communication-focused projects and case studies. Students develop stronger leadership and strategic thinking skills through units such as Leadership and Transformation (AWL200), while also working on real-world communication challenges.

In the final year, students complete advanced units in both commerce and communication and may also take part in internships or industry-based projects such as AWL300. This final stage focuses on integrating everything learned to prepare students for professional roles or further study.

Focus Areas
Accounting, economics, finance, marketing, management, public relations, advertising, journalism, digital communication, business analytics, and strategic communication.

Learning Outcomes
Students develop strong business and analytical skills, effective communication abilities across multiple platforms, digital literacy, critical thinking, teamwork, and real-world problem-solving capabilities.

Professional Alignment (Accreditation)
This program is AQF Level 7 and is designed to meet industry expectations across both business and communication sectors, supporting graduates in entering professional roles or pursuing further study.

Reputation (Employability & Rankings)
Deakin University is recognised for strong graduate employment outcomes and industry-connected learning, particularly in business, media, and communication fields.

Experiential Learning (Research, Projects, Internships etc.)

At Deakin University, students pursuing a Bachelor of Commerce/Bachelor of Communication have the unique opportunity to immerse themselves in experiential learning, which is essential for developing practical skills that are highly valued in today’s job market. The university is committed to providing a hands-on learning environment, equipping students with the tools and experiences they need to thrive in their future careers. With state-of-the-art facilities and a focus on real-world applications, students can expect to engage in a variety of practical experiences throughout their studies.

Here are some key aspects of the experiential learning opportunities available in these programs:

- Industry-Standard Software: Students gain proficiency in essential software such as Adobe Creative Suite for communication projects and various financial modeling tools for commerce studies.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams, develop communication skills, and tackle real-world business challenges.

- Internships: Deakin offers a range of internship opportunities with leading companies, providing students with invaluable work experience and networking opportunities.

- Digital Tools: Access to cutting-edge digital tools and platforms, including data analytics software and content management systems, prepares students for the digital landscape of their respective fields.

- Field Trips: Students often participate in field trips to local businesses and organizations, giving them firsthand insight into industry practices and networking opportunities.

- Research Laboratories: The university features dedicated research facilities where students can engage in projects that contribute to their understanding of commerce and communication.

- Libraries and Learning Spaces: Deakin’s libraries are equipped with extensive resources, including databases and study spaces, to support students in their research and learning.

- Industry Connections: The university has strong ties with various industries, facilitating guest lectures, workshops, and networking events that enhance the learning experience.

These experiential learning opportunities not only enrich the academic journey but also significantly enhance employability upon graduation. If you’re ready to take the next step in your education and career, consider applying to Deakin University’s Bachelor of Commerce/Bachelor of Communication program.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce/Bachelor of Communication at Deakin University are well-equipped to enter a dynamic job market, with a strong foundation in both business and communication skills. This dual degree opens doors to various career paths, including roles such as Marketing Manager, Public Relations Specialist, and Business Analyst. The combination of these disciplines not only enhances employability but also prepares students for leadership positions in diverse industries.

Here’s how Deakin supports your journey to success:

- Career Services: Deakin offers dedicated career services, including resume workshops, interview preparation, and networking events, to help you connect with potential employers.
- Employment Statistics: Deakin boasts an impressive graduate employment rate of 85% within four months of graduation, with average starting salaries around $65,000 per year.
- University–Industry Partnerships: Deakin has established strong partnerships with leading companies such as IBM, Telstra, and NAB, providing students with valuable internship opportunities and real-world experience.
- Long-term Accreditation Value: The Bachelor of Commerce is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds significant value in the global job market.
- Graduation Outcomes: Graduates are not only prepared for immediate employment but also possess the skills necessary for career advancement, with many moving into senior roles within a few years.

Further Academic Progression: After completing the Bachelor of Commerce/Bachelor of Communication, you can choose to further your studies with a range of postgraduate options. Deakin offers a Master of Business Administration (MBA), Master of Communication, or even specialized postgraduate courses in areas like Marketing or Public Relations. This allows you to deepen your expertise and enhance your career prospects even further.

By choosing Deakin, you’re not just earning a degree; you’re investing in a future filled with opportunities.