Bachelor of Global Media and Communication

3 Years On Campus Bachelors Program

Edith Cowan University

Program Overview

At Edith Cowan University (ECU), the Bachelor of Global Media and Communication is a dual-degree program that blends media theory, journalism, screen production, and strategic communication, making it ideal for students aiming for global careers in media, storytelling, and communication industries. It suits students who are creative, globally minded, and interested in how media shapes societies and cultures across different countries.

In the first year, students build core foundations through units such as Communication Campaigns, Fundamentals of Journalism, Radio and Podcast Production, and Introduction to Screen Practice, which develop essential media production and storytelling skills. In the second year, they progress into more applied learning with subjects like Global Communication, Media Law and Ethics, Strategic Social Media, and Introduction to Editing, helping them understand how media operates in professional and international contexts.

In the third year, students take on advanced learning with international exposure through the University of Portsmouth, studying areas such as Mobile Journalism, Global Journalism and Human Rights, Documentary Filmmaking, and Newsroom Production, which strengthen their global media perspective. In the final stage, students focus on industry-level practice through advanced production work, communication strategy, and real-world media projects that prepare them for professional roles after graduation.

Focus areas: Journalism, Screen Production, Strategic Communication, Digital Media, Global Communication, Media Law and Ethics, Social Media Strategy

Learning outcomes: Students develop strong media production skills, critical thinking in global communication, digital storytelling abilities, ethical understanding of media practice, cross-cultural communication skills, and industry-ready creative and collaborative capabilities.

Professional alignment (accreditation): AQF Level 7 Bachelor Degree under the Australian Qualifications Framework.

Reputation (employability rankings): Edith Cowan University is widely recognised for strong teaching quality and student experience, consistently achieving high national ratings in teaching and learning outcomes.

Experiential Learning (Research, Projects, Internships etc.)

Experiential learning at Edith Cowan University (ECU) in the Bachelor of Global Media and Communication is highly practical and designed to prepare you for real media and communication careers. You will actively create content across journalism, screen, digital media, and strategic communication, while learning in professional-style environments that reflect how the media industry actually works. The program also includes international exposure through study experience in the United Kingdom at the University of Portsmouth, helping you understand global media practices and cross-cultural communication.

Experiential learning includes hands-on training, industry engagement, and real production work:

Access to ECU media production studios for radio, podcasting, screen production, and journalism practice
Training with industry-standard tools for editing, broadcasting, and digital media content creation
Real-world communication and media projects where students design campaigns and produce professional-style content
Work Integrated Learning (WIL) opportunities including internships, industry projects, and workplace experience
International study experience in the UK at the University of Portsmouth as part of the program structure
Collaborative group projects in journalism, screen production, and strategic communication simulating real newsroom and media agency environments
Access to ECU libraries, digital resources, and learning spaces supporting research and media production work
Portfolio development through practical outputs such as documentaries, news stories, podcasts, and digital campaigns

Progression & Future Opportunities

At Edith Cowan University (ECU), the Bachelor of Global Media and Communication prepares you for careers in journalism, broadcasting, digital media, screen production, and strategic communication. Graduates gain strong global media skills and are equipped to work in both creative and corporate communication environments, including international media organisations.

Typical career paths include journalist, broadcaster, communications officer, digital media producer, content creator, media strategist, film or video producer, and social media manager:

ECU Careers and Employability services support students with resume development, interview preparation, internship guidance, and direct industry connections through Work Integrated Learning opportunities
Strong employment outcomes are supported by practical, industry-based learning, including real media production work and professional placements integrated into the course
The program benefits from ECU’s industry links in journalism, broadcasting, and digital communication, along with international collaboration with the University of Portsmouth for global learning exposure
Graduates receive a nationally recognised AQF Level 7 Bachelor qualification, supporting long-term career opportunities in Australia and internationally
The course builds employability through portfolio development, industry-standard production experience, and project-based learning
ECU’s strong teaching reputation and supportive learning environment help ensure graduates are well prepared for industry roles

Further Academic Progression: After completing this degree, students can pursue postgraduate studies such as a Master of Media and Communication, Master of Journalism, Master of Strategic Communication, or other specialised postgraduate programs in media, film, and communication to advance their expertise and career prospects.

Country Requirements

Canada: General High School Diploma required; specific requirements vary by province, Ontario requires average of 4 best Ontario Academic Courses with final year average of 60–75%, diploma completion required unless medium of instruction is French.
China: National College Entrance Exam (Gao Kao) or one year of tertiary study required; standard entry minimum 65.6% overall score, higher entry 70% overall score.
France: Completion of Baccalauréat Général or Baccalauréat Technologique (high school leaving certificate) required; standard entry minimum score 10, higher entry minimum score 12.
Germany: Successful completion of Abitur / Zeugnis der Allgemeinen Hochschulreife or Reifezeugnis required; standard entry overall grade 4, higher entry 3.5, or Abitur 3 or better with English average of 8 points or above.
India: Higher Secondary Certificate (from a recognised board; Punjab and Haryana State Boards not accepted) or equivalent required; standard entry minimum 70%, higher entry minimum 80%.
Nepal: Higher Secondary School Certificate (Grade XII) or School Leaving Certificate (Grade XII) required; standard entry minimum 65% or GPA 2.61, higher entry minimum 78% or GPA 3.13.
Pakistan: Higher Secondary School Certificate/Intermediate Certificate required; standard entry minimum 65%, higher entry minimum 78%.
Saudi Arabia: Successful completion of one year of tertiary study or a recognised completed Diploma at a recognised tertiary or higher education institution
South Africa: National Senior Certificate (NSC) required (excluding Life Orientation); standard entry average 60% in best six subjects, higher entry 70% in best six subjects; English minimum C/60/5 required.
Turkey: Successful completion of one year of tertiary study at a recognised tertiary or higher education institution
United States of America: High School Diploma required with ACT (standard 24, higher 29 with no section below 20) or SAT (pre-2016: 1500/2400 standard, 1875 higher; post-2016: 1090/1600 standard, 1330 higher with required section minimums), or AP pathway (minimum 2 AP subjects with 7 points for standard entry or 8 points for higher entry; English AP score 3 required in Language or Literature).