Bachelor of Business Analytics and Bachelor of Economics

4 Years On Campus Bachelors Program

Macquarie University

Program Overview

This double degree is perfect for students who love both numbers and big-picture thinking. You’ll gain the skills to turn complex data into actionable business insights while understanding economic trends that shape markets, preparing you for roles where strategy meets analysis.

Curriculum Structure:

Year 1:
You’ll start with the foundations, building a strong understanding of business, economics, and data principles. Core units like Introduction to Business Analytics, Microeconomics, and Business Statistics help you learn to interpret data, understand markets, and make informed decisions. By the end of the year, you’ll be comfortable analyzing datasets and seeing the world through both a business and economic lens.

Year 2:
The focus deepens as you explore how analytics drives real business decisions and economic strategies. Units such as Econometrics, Data Management, and Organisational Behaviour allow you to combine statistical techniques with insights into how businesses and economies operate. You’ll start applying theory to practical scenarios, from modelling economic trends to solving business challenges with data.

Year 3:
You’ll engage with advanced analytical tools and economic modeling, preparing for real-world problem-solving. Through courses like Predictive Analytics, Macroeconomics, and Business Analytics Capstone, you’ll undertake projects that mirror professional settings, such as forecasting market trends or designing data-driven business strategies. By now, you’ll be thinking like both an economist and a data-driven business strategist.

Focus Areas:
Business data analysis, economic modeling, decision-making, predictive analytics, market strategy.

Learning Outcomes:
Graduate with strong analytical, problem-solving, and economic insight skills, ready to turn data into impactful business decisions.

Professional Alignment (Accreditation):
This program aligns with industry standards in economics and analytics, giving you skills recognized by professional associations and ensuring your learning is grounded in practical, workplace-ready experience.

Reputation (Employability Rankings):
Macquarie is consistently recognized in QS and THE rankings for its strong employability outcomes, meaning graduates are highly sought after by top employers in business, finance, and analytics.

Experiential Learning (Research, Projects, Internships etc.)

This double degree is all about learning by doing — just like analysts and economists do in the real world. You won’t just memorise theory; you’ll develop hands‑on skills in data tools, analytics techniques, programming, and economic reasoning — the very skills employers are looking for. Through structured coursework, you’ll tackle real problems with real tools, whether that means turning messy data into clear insights or using economic logic to guide decisions in business and policy. By blending technical analytics with economic thinking, this program ensures you graduate ready to make an impact from day one.

Here’s how you’ll get practical, real-world experience throughout the degree:

Get hands-on with technical tools: Learn and use essential analytics tools like Python and database design as part of your core studies.
Turn data into stories: Through applied analytics subjects like Data Visualisation and Storytelling or Advanced Analytics Techniques, you’ll uncover insights in data and communicate them clearly.
Analyse real-world datasets: Practical statistics and modelling units — such as Applied Statistics, Graphics, Multivariate Methods, and Data Mining — help you make sense of real data and draw actionable conclusions.
See economics in action: Economics subjects focus on real systems — exploring how markets operate, how policies shape outcomes, and how scarce resources are allocated, all through examples drawn from actual economies.
Apply analytics to business: In units like Business Forecasting and Business Applications of Artificial Intelligence, you’ll bring analytical frameworks to life by solving real business problems.

Progression & Future Opportunities

Right from the moment you start the Bachelor of Business Analytics and Bachelor of Economics at Macquarie University, you’re setting yourself up with skills that employers genuinely value. You’ll be learning how to make sense of data, understand economic trends, and make smart business decisions — a combination that opens doors across a wide range of industries. Graduates often move into roles like data or business analyst, economic consultant, financial analyst, or policy and strategy advisor, while others take paths in market research, consulting, risk, or operations. With this double degree, you’ll not only understand how economies work but also how to turn data into actionable insights — a skill set that’s in high demand today.

Here’s what makes the Macquarie experience even stronger:

Real-world experience while you study: Through Macquarie’s Professional and Community Engagement (PACE) program, you’ll work on live projects and placements with actual organisations. These experiences help you develop professional skills, make industry contacts, and build confidence — all before you graduate.
Support for your career every step of the way: Macquarie’s Career Support and Employability services help you get ready for the job market. From career planning and resume coaching to interview practice and job search tools, support is available from your first year all the way through to 12 months after graduation.
Learning that’s aligned with industry needs: The Business Analytics and Economics components of this degree are designed with real-world relevance in mind. You’ll gain skills in data analysis, economic reasoning, and strategic business thinking that employers are actively looking for.
Strong outcomes for graduates: Employers consistently report high satisfaction with Macquarie graduates, and a large proportion of students secure full-time work soon after finishing their studies. This degree gives you a solid foundation to launch a successful career.

Thinking about further study?
After completing this double degree, several clear pathways are open. You could pursue a specialised Master’s in Business Analytics or Economics to deepen your technical or research skills. If you’re interested in leadership or entrepreneurship, an MBA could be a natural next step. For those leaning toward academia, policy work, or high-level consultancy, a research-based Master’s or PhD in economics or data science could be the right fit. Whatever route you choose, your strong analytical and critical thinking foundation from Macquarie will support you every step of the way.