Bachelor of Arts in Business Administration

3 Years On Campus Bachelors Program

IMC University of Applied Sciences Krems

Program Overview

The Bachelor of Arts in Business Administration at IMC University of Applied Sciences Krems is a dynamic three-year, full-time English-taught program (180 ECTS) that blends solid business fundamentals with practical skills in international project management, corporate communications, and digital transformation—perfect for ambitious students eager to lead teams, launch projects, and thrive in global careers. It suits motivated individuals interested in versatile roles across finance, HR, marketing, or innovation, equipping you with the tools to stand out in international business environments right from graduation.

Curriculum Structure
Year 1 (Semesters 1-2): You'll kick off with Management Essentials, building a strong foundation in core business principles like Principles of Management, Principles of Accounting, Finance, and Human Resource Management, while diving into Business Data Operations to handle real-world data challenges. This phase emphasizes Principles of Management to develop your leadership style early, alongside essential economics and operations topics that get you thinking like a pro from day one, all with a practical, hands-on approach.

Year 2 (Semesters 3-4): Building momentum in Organisational & Operational Management, you'll explore Business Models & Business Planning, sharpening skills in marketing, finance, management control, and project management during a dedicated mobility window for international exposure. Courses like corporate communications and digital transformation come alive here, helping you master cross-cultural skills and prepare for leading projects in diverse teams—it's where theory meets the global workplace.

Year 3 (Semesters 5-6): Dive into advanced expertise with a choice of electives like Corporate Finance or Entrepreneurship & Innovation, alongside International Project Management, Integrated Communication & Branding, and a mandatory 22-week internship to apply everything in real professional settings. You'll lead teams independently, craft digital business models, and cap it off with skills for corporate communications that make you irresistible to employers—truly launching your career.

Focus areas: Sharpen your edge in international project management, corporate communications, and digital transformation, with electives in Corporate Finance or Entrepreneurship & Innovation for tailored expertise.

Learning outcomes: Gain a solid basis for managing teams, independently handling projects of all sizes, excelling in corporate communications and branding, showcasing digital skills, and kicking off an international career.

Professional alignment (accreditation): This accredited full-time program awards a Bachelor of Arts in Business (180 ECTS), fully recognized in Austria and the EU, with a structured 22-week internship for practical alignment to fields like finance, HR, procurement, marketing, and consulting.

Reputation (employability rankings): IMC Krems programs are renowned for high employability, preparing graduates for diverse roles in international business with a proven track record of success—official stats highlight strong job placement in management, innovation, and global operations.

Experiential Learning (Research, Projects, Internships etc.)

At IMC Krems, our Bachelor of Arts in Business Administration dives right into experiential learning, blending real-world business challenges with hands-on skills from day one. You'll build practical expertise through an international lens, working on projects inspired by industry partners and applying what you learn in dynamic settings like our state-of-the-art seminar rooms and lounges. A standout feature is the mandatory 22-week internship semester abroad, where you gain invaluable work experience at global organizations, plus options for semester exchanges at over 200 partner universities to sharpen your cross-cultural edge.

This practical focus is powered by our cutting-edge campus facilities in Krems, designed for business students like you:
- Internship semester abroad: 22 weeks of real professional experience at international companies, a core program requirement to launch your career.
- Semester abroad: Study at 200+ partner universities in your third semester for global exposure and networking.
- State-of-the-art seminar and lecture rooms: Equipped with electronic whiteboards, digital timetables, projectors, screens, and high-quality AV tech for interactive group projects and presentations.
- IMC Lounges: Modern relaxation and collaboration spaces with the latest technology, perfect for team brainstorming and informal business simulations.
- Founders Lab at IMC Business School: Dedicated support for developing and refining business models, including start-up projects with real-world application.
- Industry partnerships: Close ties with businesses for best-practice examples, trend forecasting, and practical projects integrated into lectures.

These elements ensure you're not just learning theory—you're ready to thrive in international business.

Progression & Future Opportunities

At IMC Krems, our Bachelor of Arts in Business Administration puts practical skills front and center, blending real-world business challenges with hands-on learning right from the start. You'll dive into economics, management, and international business through an internship semester where you spend 22 weeks at an organization abroad, building invaluable work experience and cross-cultural competence. State-of-the-art facilities like electronic whiteboards, digital lecture timetables, and IMC Lounges across our Krems campuses equip you with modern tools for collaborative projects and simulations, all in a mix of historic charm and cutting-edge tech.

This practical focus shines through in key program elements:
- Mandatory 22-week international internship in your third semester at partner organizations worldwide, giving you direct exposure to global business operations and networking opportunities.
- Multi-semester group projects starting early, like innovation processes in new technologies, where you apply business theory to real scenarios alongside diverse classmates from around the world.
- Study abroad option at over 200 partner universities in semester three, honing your cross-cultural management skills in a live international setting.
- Founders Lab at the IMC Business School, supporting you in developing and refining business models or even launching your own startup with expert guidance.
- Digital tools and tech integration, including electronic whiteboards, VR simulations in equipped labs (adaptable for business scenarios), and seminar rooms with projectors and high-end AV support for dynamic presentations and events.
- Access to IMC Lounges, main hall for conferences, and rooftop terraces for group work, brainstorming, and networking in spacious, tech-enabled spaces.

These experiences set you up for an international career—imagine walking into job interviews with a portfolio of real projects and global placements.