International Business Administration

3 Years On Campus Bachelors Program

Lauder Business School

Program Overview

If you’re someone who wants to blend creativity with business thinking, this Marketing & Sales degree at FHWien der WKW is built exactly for that. It prepares you to understand how brands grow, how customers think, and how modern tools like digital platforms and artificial intelligence are shaping the future of marketing.

Curriculum Structure

Year 1 (Building Your Foundation)

In your first year, you’ll get comfortable with how businesses actually work. You’ll study Business Administration, Marketing Fundamentals, and Economics, which help you understand how companies make decisions and how markets behave. This stage is all about giving you clarity before you start specialising.

Year 2 (Getting Into Core Marketing & Sales)

Now things get more interesting and practical. You’ll dive into subjects like Market Research, Consumer Behaviour, and Communication Management, while also exploring digital marketing tools and data-driven strategies. This is where you start thinking like a marketer—understanding customers, analysing trends, and creating strategies.

Year 3 (Real-World Application & Industry Work)

In your final year, the focus shifts to doing rather than just learning. You’ll work on Marketing & Sales Projects, Strategic Marketing, and Sales Management, often with real companies. These projects give you hands-on experience, helping you build confidence and prepare for your first job in the industry.

Focus Areas

Digital Marketing, Sales Strategy, Consumer Behaviour, Market Research, Data Analytics, AI in Marketing, Customer Relationship Management, Sustainable Marketing

Learning Outcomes

Ability to plan and execute marketing campaigns, analyse customer data, manage sales processes, use digital tools effectively, and create strategies that work both online and offline

Professional Alignment (Accreditation)

• Recognised with International Advertising Association (IAA) approval, which adds global credibility to your degree

Reputation (Employability & Industry Relevance)

• Known as one of Austria’s top universities of applied sciences for business and communication
• Strong industry exposure with real company projects and lecturers who actively work in the field, so what you learn is always up to date

Experiential Learning (Research, Projects, Internships etc.)

What you’ll really notice in this program is how quickly you move from learning concepts to actually using them. It’s not just lectures—you’ll be working on real business challenges, using the same tools companies use, and learning directly from professionals who are active in the marketing and sales world. The whole setup is designed to make sure that by the time you graduate, you already have practical experience, not just theory.

You’ll also have access to specialised facilities and hands-on environments that help you build both technical and strategic skills in a very real way:

• Business Field Projects: You’ll work on real campaigns and sales problems with actual companies, so you get a feel for how marketing decisions are made in the real world

• Web Analytics Lab: A dedicated space where you learn how to track performance, analyse customer data, and optimise campaigns using modern analytics tools

• Sales Coaching with Biometric Feedback: A unique experience where your sales interactions are analysed using biometric tools, helping you improve communication and persuasion skills

• Digital Marketing & AI Tools: You’ll get hands-on exposure to social media strategy, digital advertising, and emerging AI applications used in marketing today

• Industry-Led Teaching: Many of your lecturers are working professionals, so you’re learning current practices, not outdated theory

• Mandatory Internship: You’ll complete an internship during the program, giving you real workplace experience before you graduate

• International Exposure: Opportunities like exchange programs, international projects, and competitions help you build a global perspective

• Team Projects & Competitions: You’ll regularly work in teams on campaigns, case studies, and competitions that simulate real marketing environments

Progression & Future Opportunities

By the time you finish this program, you’ll be stepping into the job market with practical experience, industry exposure, and a strong understanding of how marketing and sales actually work in real companies. That means you’re not limited to one path—you can move into roles like Marketing Manager, Brand Manager, Sales Executive / Key Account Manager, or Digital Marketing Specialist across a wide range of industries:

• Career-Ready from Day One: You’ll graduate with skills in areas like brand management, digital marketing, customer relationship management, and sales strategy—making you immediately valuable to employers

• Career Center Support: The university’s dedicated Career Center helps you with internships, job opportunities, CV preparation, and networking events so you’re supported throughout your job search

• Strong Industry Connections: Through real company projects and industry-led teaching, you build connections and experience that often translate into job opportunities after graduation

• Professional Networking Opportunities: Initiatives like the Excellence Club give you access to mentoring, workshops, and direct interaction with business leaders

• Recognised Accreditation: The program is approved by the International Advertising Association (IAA), which adds credibility to your degree in the global marketing industry

• Flexible Career Paths: Graduates go on to work in digital marketing, consulting, sales management, market research, and customer strategy roles across different sectors

Further Academic Progression:

If you decide to continue studying, you can move into a Master’s in Marketing & Sales Management at FHWien der WKW, where you’ll focus more on strategy and leadership. You could also choose specialised master’s degrees in areas like Digital Marketing, International Business, or Data Analytics, giving you the option to move into higher-level roles or even consulting in the future.