Bachelor In Marketing & Sales

3 Years On Campus Bachelors Program

University of Applied Sciences Wiener Neustadt

Program Overview

The Marketing & Sales (Bachelor) at FHWien der WKW is designed for students who want to step confidently into the fast-moving world of marketing—combining creativity, strategy, and real business exposure. It is a great fit if you are looking for a hands-on, career-focused degree where you learn how brands grow, how customers think, and how modern sales and digital tools drive results.

Curriculum structure

Year 1

You begin by building a strong foundation in business and marketing, with modules like Principles of Marketing, Fundamentals of Sales, and Business Administration shaping your core understanding. Alongside this, subjects such as Market Research and Consumer Behaviour help you start thinking like a marketer—analysing trends, understanding customer needs, and interpreting real data.

Year 2

In the second year, the program becomes more practical and digitally focused, introducing you to Digital Marketing, Data-Driven Marketing & Sales, and Customer Relationship Management (CRM). You also explore Social Media & Content Creation and Advertising Strategy, where you start working on real campaign ideas and learn how modern brands connect with audiences.

Year 3

By the final year, you are applying everything in a real-world context through Sales Management, Brand & Product Management, and Strategic Marketing. With industry projects, case studies, and your final thesis, you gain the confidence to step into the workplace with practical experience and a clear professional direction.

Focus areas (in a string):

Digital Marketing, Sales Strategy, Consumer Behaviour, Data-Driven Marketing, Brand Management, Market Research, Sustainability in Marketing

Learning outcomes (in a string):

Develop practical marketing and sales strategies, understand and analyse customer behaviour, apply digital and data-driven tools, build strong brand positioning, execute marketing campaigns, adapt to global business environments

Professional alignment (accreditation):

Accredited by the International Advertising Association (IAA), reflecting strong alignment with global marketing and communication standards

Reputation (employability rankings):

Recognised as one of Austria’s leading universities of applied sciences for business and communication, FHWien der WKW is known for its strong industry connections, practical teaching approach, and high graduate employability

Experiential Learning (Research, Projects, Internships etc.)

At FHWien der WKW, the Marketing & Sales (Bachelor) is designed so you do not just learn marketing—you actually practice it. From the early stages of the program, you work on real business challenges, analyse customer data, and build campaigns using the same tools and approaches companies use today. One of the standout experiences is the Web Analytics Lab, where you learn how to understand customer behaviour, optimise sales performance, and make decisions based on real data insights.

The entire learning experience is built to feel like the real industry, combining digital tools, live projects, and direct company exposure—so by the time you graduate, you already have practical experience to talk about:

• Web Analytics Lab: Work hands-on with analytics tools and even biometric feedback to understand customer behaviour and improve sales performance

• Business Field Projects: Collaborate on real marketing and sales challenges with companies, applying strategies in real business situations

• Digital & AI Marketing Tools: Gain practical exposure to modern tools used in data-driven advertising, social media campaigns, and AI-based marketing decisions

• Sales Training & Smart Selling: Develop negotiation and communication skills through guided sales simulations and personalised feedback

• International Projects & Competitions: Take part in global marketing challenges and campaign-based competitions, often linked to real clients

• Semester Abroad (150+ partner universities): Study in another country and gain global exposure, which is highly valued in marketing careers

• Industry Guest Lectures: Learn directly from professionals who bring real-world insights into the classroom

• Collaborative Online International Learning (COIL): Work with international student teams on joint projects, simulating global business environments

• Career Center & Industry Network: Get support with internships, networking, and job placements through strong university–industry connections

Progression & Future Opportunities

By the time you graduate, you are not just learning marketing—you are ready to step into it confidently. This program equips you with a balance of creativity, data understanding, and real business exposure, so you can move straight into the workplace and contribute from day one. Whether you are interested in building brands, working with customers, or driving sales strategy, you will have the flexibility to explore multiple career paths.

Typical roles include: Marketing Manager Online, Brand Manager Online, Sales Manager Online, Digital Marketing Specialist Online.

What really strengthens your career journey here is how closely the university connects you to the industry:

• Career support that actually guides you – You get access to structured career services, mentoring, and networking platforms like the Excellence Club, helping you build connections even before you graduate
• Real industry exposure – You will work on practical projects with companies, so you graduate with experience—not just theory
• High employability focus – The course is designed around what employers need today, especially in marketing, sales, and customer-focused roles
• International accreditation – Recognition by the International Advertising Association adds global credibility to your degree
• Job-ready graduates – The strong practical approach means students are prepared to enter the workforce immediately after completing the program

Further Academic Progression:

If you decide to go further, this degree opens the door to specialized master’s programs in Marketing & Sales Management, Digital Marketing, or broader business fields. This is where you can move into leadership roles, specialise in strategy, or even shift towards consulting and international business.