Bachelor in Business Management of AI in E-Commerce & Retail Marketing

3 Years On Campus Bachelors Program

United Business Institutes Brussels campus

Program Overview

If you’re interested in how business, marketing, and technology come together, this programme is a strong fit — especially with the growing role of artificial intelligence in online shopping. You’ll learn how to use AI and data to understand customers, improve digital experiences, and drive business growth, preparing you for the fast-changing world of e-commerce and retail.

Curriculum Structure

Year 1

You begin by building a solid understanding of how businesses operate, especially in a digital context. Through modules like Economics, Marketing in a Digital and Global Society, and Information Systems, you’ll learn the fundamentals of business while seeing how technology supports decision-making and customer engagement.

Year 2

In the second year, you start applying what you’ve learned to real-world digital business scenarios, with a stronger focus on AI and global markets. Subjects such as Data Science and AI in Business, E-commerce and Online Consumer Behaviour, and International Management help you understand how to analyse data, predict customer behaviour, and manage businesses across different markets.

Year 3

By your final year, you move into more specialised learning focused on AI-driven e-commerce and retail strategy. You’ll explore how to optimise online platforms, personalise customer experiences, and use AI tools to improve marketing performance, while also shaping your learning through electives or practical projects aligned with your career goals.

Focus Areas (in a string):

Artificial intelligence in business, e-commerce strategy, digital marketing, consumer behaviour, data analytics, retail innovation

Learning Outcomes (in a string):

Ability to use AI for business decisions, analyse customer data, build digital marketing strategies, manage e-commerce platforms, and solve real-world business problems

Professional Alignment (accreditation):

Programme delivered by UBI Business School and quality assured by Middlesex University London, ensuring recognised international academic standards

Reputation (employability rankings):

A future-focused programme designed to prepare students for technology-driven careers in business, with strong emphasis on practical skills and industry relevance in the digital economy

Experiential Learning (Research, Projects, Internships etc.)

What students really enjoy about this programme is how quickly it moves from theory to actually doing the work. You’ll spend a lot of time creating, testing, and improving digital ideas in real environments — whether that’s building a web app, experimenting with virtual reality, or prototyping something new in the FabLab. The facilities are designed to mirror what the industry uses, so you’re not just learning concepts, you’re learning how to apply them using the same tools professionals rely on.

At the same time, the programme keeps you closely connected to the real world — you’ll work with companies, collaborate in teams, and gradually build a portfolio that shows what you can actually do. That practical exposure makes a big difference when you start applying for jobs or internships:

FabLab & Creative Spaces: Get hands-on with virtual reality, robotics, and 3D prototyping tools in a dedicated innovation lab
Real Technical Skills: Work directly with web development tools (HTML, CSS, JavaScript) and interactive media platforms
Live Company Projects: Solve real business challenges by working on projects with external organisations
Team-Based Learning: Collaborate on group projects, including interdisciplinary work with other students
Industry Exposure: Gain insights through company interactions and exposure to current digital trends
Startup & Innovation Focus: Explore how to turn your ideas into a digital product or business concept
Portfolio Building: Graduate with a strong project portfolio, not just academic results
Internship Experience: Complete a 3-month internship, giving you real workplace exposure before you graduate

Progression & Future Opportunities

By the time you graduate, you won’t just have a degree — you’ll have a portfolio of real projects, industry exposure, and practical skills that employers are actively looking for. The programme is designed so you can confidently step into the digital industry or even explore building something of your own. Many students move into roles such as digital strategist, creative technologist, product designer, or innovation specialist.

What really supports your transition into the professional world is how closely the programme is tied to industry:

Career-ready experience: You graduate with hands-on exposure through real company projects and a 3-month internship, making your profile immediately relevant
Strong employability focus: The practical nature of the programme means students are often job-ready quickly after graduation, sometimes even securing opportunities during their studies
Industry connections: Regular collaboration with companies and organisations ensures you’re working on real challenges, not just classroom assignments
Entrepreneurial support: If you’re interested in startups, you’ll have access to entrepreneurship support and guidance to develop your own idea
Recognised qualification: The degree is officially accredited (NVAO), giving it strong academic and professional credibility across Europe
Flexible career paths: The mix of tech, creativity, and business opens doors across industries — from tech companies to creative agencies or even your own venture

Further Academic Progression:

If you decide to continue studying, you can move into a master’s degree in areas like digital business, media, design, or technology. Depending on your chosen field, you may take a bridging programme first, which is a common and smooth pathway in Belgium to specialise further.

Additional Information & Requirements

A secondary school/high school diploma with evidence of a background in Mathematics
Proof of command of the English language, usually IELTS (6.0) or TOEFL iBT (72) results
Students whose math does not meet the required standard are strongly advised to attend the Math foundation programme
Students whose English proficiency is below the required level are advised to join the English foundation programme
Submit application form
Submit secondary school/high school diploma and breakdown of individual subjects and grades (in English or French)
Submit scan of passport
Submit portrait photo
Submit personal statement: a 350-word critical analysis on the programme’s potential contribution to the applicant’s personal and professional development
Personal laptops are expected for all academic activities
Interview with the Programme Director is required for recommended candidates
EEA citizens need to maintain an overall average of 14/20 throughout the academic year to retain the lower tuition rate from year 2 onwards
Students requiring a visa must make a first tuition fee payment to continue the enrolment process
Visa students are required to provide proof of means of subsistence (EUR 12,744 for 2026-2027 in Belgium)
International applicants need to secure around EUR 19,000 (means of subsistence + tuition fee + administration fee) prior to applying for a visa
It is recommended to apply for a student visa type D with multiple entries, valid for the entire duration of the programme, immediately after receiving UBI’s official registration letter
IELTS: Minimum overall score of 6.0, with no individual band usually below 5.5.
TOEFL iBT: Minimum overall score of 72.
IB Diploma with a minimum of 24 points required.
A Levels typically require a minimum of 2–3 passes (around CCC or equivalent).
CBSE requires approximately 60%–65% overall (Class 12).
U.S. High School Diploma with a minimum GPA of around 2.5–3.0 required.