Degree Programme International Communication and Media

3 Years On Campus Bachelors Program

Thomas More University of Applied Sciences

Program Overview

If you’re someone who enjoys creativity, storytelling, and understanding how brands connect with people globally, this program is a great fit. The International Communication and Media degree at Thomas More University of Applied Sciences helps you build both the creative and strategic side of communication—so you’re not just creating content, but understanding why it works in different cultures and markets.

Curriculum Structure

Year 1

You start by building a solid foundation in how communication works. Through modules like Communication Theory, Film and Media Genres, and Online Tools, you’ll explore how messages are created, how audiences interpret them, and how digital platforms shape modern communication. It’s a mix of theory and hands-on learning to get you comfortable with media tools early on.

Year 2

In the second year, things become more practical and industry-focused. You’ll work on real-world style projects while studying International Marketing, Communication & Media Strategy, and Mobile & Social Media Storytelling. This is where you start thinking like a strategist—planning campaigns, creating content, and understanding audience behavior across different countries.

Year 3

Your final year is where everything comes together. You choose a direction such as Branding & Activation or Public & Corporate Affairs, depending on your career interest. Alongside this, you complete an international internship, giving you real experience in a professional setting and helping you build a strong portfolio before you graduate.

Focus Areas (in a string)

Global communication strategy, digital storytelling, branding and campaign creation, public relations, intercultural communication, multimedia production

Learning Outcomes (in a string)

Create impactful media content, design global communication campaigns, understand audience behavior, work across cultures, and apply both creative and strategic thinking in real-world scenarios

Professional Alignment (Accreditation)

An applied, industry-focused degree with strong emphasis on practical learning, real client projects, and international work experience

Reputation (Employability / Outcomes)

This program is built with employability in mind—graduates move into roles in digital marketing, PR, branding, and media because they already have hands-on experience, international exposure, and a portfolio to show employers

Experiential Learning (Research, Projects, Internships etc.)

What makes this program genuinely exciting is how quickly you move from learning concepts to actually doing the work. At Thomas More University of Applied Sciences, you’re constantly creating—whether that’s building campaigns, producing media content, or solving real communication challenges. You’ll be working in a hands-on, studio-style environment with access to professional media tools, so by the time you graduate, you’re not just qualified—you’re experienced.

As you progress, the learning becomes more global and industry-focused. You’ll collaborate with international classmates, work on real projects, and eventually step into a professional environment through your internship—bringing everything together in a way that feels very close to the real world:

Real Client Projects: You’ll work on actual communication briefs from companies, creating campaigns and strategies that mirror what agencies and brands do in real life
Creative Production (Hands-on Work): Develop skills in video, audio, design, and digital content creation, with modules like Audio & Video Production and Visual Design helping you build real outputs
Digital Storytelling & Campaign Building: Learn how to create engaging content for social media and digital platforms, combining creativity with strategy
Group Projects in International Teams: Work closely with students from different countries, building teamwork skills and learning how communication works across cultures
Expedition Europe Project: Take part in an international project week, where you collaborate on communication challenges with a global perspective
Study Abroad Opportunity: You have the option to study at a partner university abroad, adding valuable international exposure to your degree
Final-Year Internship (12–16 weeks): Gain real industry experience through an internship in Belgium or abroad, working in areas like PR, marketing, or media
Portfolio Development: Throughout the program, you’ll build a strong portfolio of campaigns and media work, which becomes one of your biggest advantages when applying for jobs
Media-Focused Campus Environment: You study in a creative media environment, surrounded by students from related fields, which makes collaboration and idea-sharing part of everyday learning

Progression & Future Opportunities

Graduates from the International Communication and Media program at Thomas More University of Applied Sciences step into the industry with a strong mix of creative and strategic skills, backed by real project experience and an international mindset. You’re not just learning theory—you graduate with a portfolio, internship experience, and the confidence to work in global communication environments.

Typical career paths include roles such as Digital Marketing Executive, Brand Manager, Public Relations Specialist, and Content Strategist:

Career Support & Employability Services: You benefit from structured guidance through internship support, career coaching, and access to a wide network of international companies, helping you transition smoothly into the job market
Strong Industry Exposure: Through real client projects and mandatory internships, you graduate with practical experience that employers actively look for in communication and media roles
International Opportunities: With options for study abroad and global internships, you build a profile suited for careers not just in Belgium, but across Europe and beyond
Industry-Relevant Skillset: The program focuses on digital media, branding, storytelling, and strategy, aligning closely with what modern employers demand in marketing and communication roles
Professional Value of the Degree: As an applied sciences degree, it is highly practical and career-oriented, making graduates job-ready from day one

Further Academic Progression:

After completing this degree, you can continue your studies with a Master’s in fields such as Marketing, Communication Sciences, Digital Media, or International Business in Belgium or other European countries. This allows you to deepen your expertise, specialize further, and move into higher-level strategic or leadership roles within the industry.