1. University of Alberta
  2. Program
  3. Bachelors
  4. Marketing Bachelor of Commerce

Marketing Bachelor of Commerce

4 Years On Campus Bachelors Program

University of Alberta

Program Overview

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty. The Marketing program at the Alberta School of Business is built on the strength of our faculty s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you ll participate in managerial cases, group projects, and market simulations. You ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.

Program Key Stats

$30459 (Annual cost)



51 %

Eligibility Criteria

3.5
35
80

1200
6.5
86

Additional Information & Requirements

Official copy of high school certificate/diploma, transcripts of grades. English Language Proficiency: TOEFL iBT: 90 OR IELTS (Academic): 6.5 OR CAEL (paper) / CAEL CE (computer): 70 OR CanTEST: 4.5 OR CAE: 180 OR CPE: 180 OR MELAB: 85 OR PTE (Academic): 59. Spoken English Proficiency: TOEFL: 26 OR IELTS (Academic); 7.5 OR SPEAK Test: 50 OR Six full-time years of education in English in Canada or the equivalent in another country where English is the principal language (excluding ESL): If secondary education is the highest level completed or if combination of secondary and post-secondary education is used; Alberta Grade 12 (or equivalent).

Career Options

  • Account Executive
  • Accountant
  • Advertising Executive
  • Auditor
  • Brand Manager
  • Business Analyst
  • Chief Communications Officer
  • Communications Director
  • Customer Service Manager
  • Financial Analyst
  • Fund Development Professional
  • Human Resources Professional
  • International Trade Specialist
  • Market Research Analyst
  • Marketing Manager
  • Operations Manager
  • Product Manager
  • Project Manager
  • Public Relations Representative

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