1. University of Lethbridge Calgary
  2. Program
  3. Bachelors
  4. BMgt Marketing

BMgt Marketing

4 Years On Campus Bachelors Program

University of Lethbridge Calgary

Program Overview

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies, ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Program Key Stats

$21604 (Annual cost)



Eligibility Criteria

2.5
30
75

1040
6.5
86

Additional Information & Requirements

An official transcript is a complete academic record of all individual courses taken, grades achieved, and any credential(s) earned at an educational institution, IELTS test with a minimum overall score of 6.0, and a minimum 6.0 in each band, PTE Academic score with a minimum overall score of 54, CAEL Assessment with a minimum overall score of 60, a minimum of 50 in each of Listening, Reading, and Speaking, and a minimum of 60 in Writing, 80 on the internet-based TOEFL (iBT), with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing.

Career Options

  • Advertising and promotions Officer
  • Buyer/merchandiser
  • Consumer affairs specialist
  • Customer service

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