1. Hunan University
  2. Program
  3. Bachelors
  4. BSc Marketing

BSc Marketing

4 Years On Campus Bachelors Program

Hunan University

Program Overview

Students who are interested in marketing can receive undergraduate marketing training through a Bachelor of Business Administration (BBA) program with a marketing concentration or a Bachelor of Science (BS) in Marketing program. Students in both programs examine consumer behavior and learn how to implement the principles of effective selling, helping businesses make strategic decisions on product development and pricing. Students also discover promotion tactics to meet the needs of customers and ensure businesses make a profit.

Program Key Stats

¥17000 (Annual cost)



92 %

Eligibility Criteria

2.5
27
60

6.5
79

Additional Information & Requirements

Application Form of Hunan University, High School Graduation Certificate, High School transcripts, Foreigner Physical Examination Form, Scanned copy of Passport (photo page and latest Chinese Visa if applicable), Application Fee (Unrefundable)

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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